Slides from a talk I gave this morning to Synergy Centre Tallaght to a great group of start-ups. My 3 tips on how to use Twitter to generate leads, forums for sales, and confirming your content works. Enjoy!

1. My Top 3 Takeaways

2. A Bit About Me
• Writing for the web
since 1999
• Blogging since 2003
• Evolving Brightspark
since 2003
• Doing Social Media
since 2006
• Tourism Ireland 2009-
2012

3. 1. Don’t Forget Forums
Social Media List
– Blogs
– Microblogs (Twitter, Tumblr)
– Forums
– Video Sharing (YouTube, Vimeo, Vine, Instagram)
– Photo Sharing (Flickr, Snapchat, Instagram)
– Link Sharing (Delicio.us)
– Location Based (Foursquare)
– Social Networks (Facebook, LinkedIn, Orkut)

4. Social Media Defined…

5. 1. Don’t Forget Forums
• Regular communication with
intending travelers across a
variety of travel forums
• Identified a target set of travel
forums and blogs to monitor
and engage with
• Came up with a process for the
contact centre to listen out and
respond to enquiries from
forums and boards.

6. 1. Don’t Forget Forums

7. 1. Don’t Forget Forums
• Boardreader

8. 2. Advanced Twitter Search
• Turns Twitter into a lead generation engine

9. Twitter Level 1: Broadcast Only

10. Twitter Level 2: Chitty Chat

11. 2. Advanced Twitter Search

12. 2. Advanced Twitter Search

13. 3. Flesch Kincaid Readability Index

14. 3. Flesch Kincaid Readability Index

15. 3. Flesch Kincaid Readability Index

16. 3. Flesch Kincaid Readability Index
• Your Text…
http://www.readability-score.com/

17. Thank You!