Mary Walewski
Buy The Book Marketing
http://www.buythebookmarketing.com
And
Patrice Rhoades-Baum
Marketing Consultant and Branding Expert
http://www.brandingandwebsites.com
2014©
6 Shockingly Simple Ways
to Produce Products and
Promote Your Biz

About us: Mary Walewski
•Sales and marketing rep by experience.
•Librarian by education (who still
doesn’t know the Dewey Decimal
System.)
•Founded Buy The Book Marketing in
2005 to work with self published
authors in online marketing.
•Social media guide and creator of
Social Media Express
(socialmediaexpress.biz)
“Your fast track to marketing success.”

Photos by Paul Hanke & Michael Baum & Patrice

Objectives:
To give you 6 (shockingly!) simple
ways to create products for your
business and -
Show you how to use those
products to promote your biz or
sell them.

1. Blog your book:

Blogging your
book puts you
in very good
company

1. You’ll have ongoing content for your blog. No
more blogger’s block!
2. A published book establishes you as an
expert in your field.
3. You’ll get ongoing feedback from fans.
4. Fans also will provide a built-in
market for your book.
And -
5 Reasons to Blog Your Book

And (maybe)
Self publish a successful
book and get a
publishing deal

How to plan your blogged book

Choose your topic and begin to create an outline
of your book.
Your topic should (of course!) relate to your area
of expertise and be interesting to your target
market.
Write the title for your book, after
checking the search engines for
the popularity of keywords you
want to include.

Try Mindmapping your book

Or, use a white board with lots of
colored markers.
Or a blank wall with lots of sticky notes

Setup for your blog:
Create categories for your blogged book
within your WordPress blog.

Tips for success:
•Write your posts in Word first so you have your posts
ready to compile into your book. Then add them to
your blog. A post is usually 250 to 500 words.
•Set a schedule for adding new posts to your blog.
Fans appreciate knowing when to expect your
updates.
•Plan on including additional
content for your blogged book
that ISN’T in your blog.

More tips:
•Add Google Analytics to your blog to
watch your traffic.
•Add an email sign-up so fans can subscribe to your
updates.
•Respond promptly to comments.
•Promote your blogged book on
social media to get more traffic
to your website and blog.

2. How to get excited about blogging
(and actually do it!)

You can
beg,
borrow,
and
“steal”!

Keep up the momentum!

Do it when the muse strikes!

3. Turn your tweets or Facebook posts
into tip sheets, blog posts and more.

Stick a toe in the water first.
• Do some research on social media
before you create a new product.
• Create posts about topics you’re
thinking of creating a product about.

Watch your Facebook Insights and retweets to see
how people interact with your content and what
gets the best response.

You can also directly query your social
media followers –
“What do you want to learn more about?”
Or
“What are your biggest problems with _____?”

4. Grab excerpts from your book to quickly
create tip sheets, workbooks, and blog posts.

How many spinoffs can you
create from your book?
•Workbook – printed or pdf
•Journal – printed or pdf
•Audio version – mp3 download
•Video series – mp4, DVD
•Workshops/webinars
•Keynote - speech
•Email class - autoresponders
•Tip sheets – pdf
•White paper - pdf

One book becomes – all of this!

A book on
productivity
becomes:

An empire!

Shockingly Simple Tools
for creating your products

Free and low cost websites and software
•PDF converters
•Photo editing/screen capture
•Stock photos
•Video editing/conversion
Download Mary’s free
Online Marketing Resource Guide
At buythebookmarketing.com

5. Ten tips to refresh
and re-ignite your email newsletter

Tip #1: Get inspired

Tip #4
Tip #2:
Build your
reputation

Tip #3: Get business

Tip #4:
Dive in!

Tip #5: Play to your strengths

Photo by Paul Hanke
Tip #6:
Approach as a
creative outlet
& infuse your
personality

Christie Ward’s
Weekly Insights:
How to Fix Your
Week
www.ChristieWard.com

Tip #7: Use a service

Tip #8:
Make it fast ’n’ easy

Tip #9

Tip #10:
Make it a game

6. How to use your products: Fee or Free?

Give it away to get back
…a lot more
Give it away as an “ethical
bribe” to get website
visitors to join your mailing
list.

http://www.buythebookmarketing.com

http://www.brandingandwebsites.com

Examples:
•Adding your webinar
slides to SlideShare to
spread the word.
•Upload a free Kindle book on
KDP Select on Amazon to
promote your new book.

And, of course you can charge
for your products!
•Have a store on your website.
•Add your ebooks to the Kindle and
Nook stores and more.
•Bundle your products to sell
together.
•Offer your paid products as free
bonuses for your big offerings.

Where to sell your products
Amazon’s Kindle Store
B&N Nook Store
Clickbank
Smashwords
iBook Store
Kobo Books
And many others!

Your next steps for creating your new product:
1. Clarify your objectives. Know what you want
this new product to do for your business.
Is the purpose to:
• Promote your business?
• Use as a “bribe” to build your list?
• Sell it on your website?

2. Choose your best way to create new
products for your business.
Should it be -
• Blogged book?
• A blog?
• An ebook?
• Tip sheets, workbooks?
• An ezine?

3. Begin by planning your product with a
• Mindmap
• White board
• Sticky notes on a blank wall

4. Then regularly schedule time to work on
your products.
• Give yourself a deadline and work
backwards on a timeline.
• As you work on your product, also
schedule time for your launch
plan for your product.

Ready to get started?

70
6 SHOCKINGLY SIMPLE WAYS TO PRODUCE PRODUCTS AND PROMOTE
YOUR BIZ©2014
ALL RIGHTS RESERVED. NO PART OF THIS PROGRAM MAY BE
REPRODUCED, STORED IN OR INTRODUCED INTO A RETRIEVAL SYSTEM,
OR TRANSMITTED, IN ANY FORM, OR BY ANY MEANS (ELECTRONIC,
MECHANICAL, PHOTOCOPYING, RECORDING, OR OTHERWISE) IN WHOLE
OR IN PART WITHOUT THE SPECIFIC PRIOR WRITTEN PERMISSION OF
MARY WALEWSKI, OF BUY THE BOOK MARKETING AND PATRICE
RHOADES-BAUM)
© 2014 by MARY WALEWSKI AND BUY THE BOOK MARKETING
Phone: 303-725-9313
mary@buythebookmarketing.com
www.buythebookmarketing.com
© 2014 by PATRICE RHOADES-BAUM
Phone: 719-685-1108
patrice@brandingandwebsites.com
www.brandingandwebsites.com