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Curriculum Vitae
Masilamani.L
House # 199 Lakshmiapuram,
Inam Karisalkulam Post
Srivilliputtur Taluk-626125
Virudhunagar District,
Tamil Nadu, INDIA
 + 91-4563-261607 I  masilamani_india@yahoo.co.in I +91-9815717172
Career Objective:
To hold a leading and challenging position in Business Development
and International Marketing ,by implementing creative ideas which leads to improve
professional competence knowledge and personal growth which ultimately leads to
organizational efficiency.
Professional Snapshot:
A 37 year old Dynamic and Competent International Marketing
Professional with over 15 years of experience in the field of International Marketing,
Business Development and Overseas Market Survey. Served as Senior Manager-Exports
for 5 years in International Marketing of Hand Tools Products to OEM / Whole sellers and
Automotive Parts to Tier I Suppliers and Auto Giants. During the enterprising tenure,
handled all the International Marketing functions independently and directly reporting to
the Managing Director. Instrumental in striking a break through in Middle East Countries
for the Business Development of the Hand Tools Products . A Smart performer with
excellent Customer Relationship and Marketing Management skills, Proactive,
Innovative, Communication & Interpersonal skills.
Educational Qualification:
B.B.A - (Bachelor of Business Administration) - May 1993
Madurai Kamaraj University, Madurai
 M.B.A (Master’s in International Management ) - July 1995
Pondicherry Central University, Pondicherry
Professional Experience:
Ambika Forgings Aug ‘09 to Present
Ambika Forgings is a Hand Tools Company engaged in Manufacturing
Spanners, Wrenches, Pliers and Planes, Vices and Automotive Tools + Parts for
both Export and Domestic Market. It is a 40 Million USD Company and has the
ISO 9001:2004 Certification & ISO14001:2004 Certification for environmental
management system/ GS VPA for DIN 3110, DIN 838, DIN 3113 Certification. It
is also a Govt. of India recognized Star Export House, exporting to countries in

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Europe, South America, Central America, South East Asian countries, Countries in
Russian Federation, Middle East countries and South Africa. The Customer base
includes OEMs, , Whole sellers and Retailers. The company owns GB brand , and
also supply under Private Branding for major customers.
Position : Manager- International Business
Location : Jalandhar, Punjab-India
Role & Responsibilities
• Assessment of Global marketing opportunities and target markets
• Identifying new markets and attracting new customers.
• Intelligence gathering (Marketing Information system) on customers and
competitors to develop effective marketing strategies.
• Generating leads for possible sales & Negotiating with prospective customers.
• SWOT (strength, weaknesses, opportunities and threats) analysis of the
company to assist for the development of a strategic planning for the future
business.
• Having sound knowledge on current Economic trends, Government policies
and currency fluctuations.
• Participating domestic & international trade shows, and seminars to keep up-
to-date on changes in the Industry.
• Directly reporting to the Managing Director.
Shiv Forgings Jul ‘06 to Aug’09
Shiv Forgings is a Hand Tools Manufacturing Company engaged in
Manufacturing Spanners, Pliers and Pincers and Automotive Tools + Parts for
both Export and Domestic Market. It is a 16 Million USD Company and has the
ISO 9001:2000 Certification / GS VPA for DIN 3110, DIN 838, DIN 3113
Certification. It is also a Govt. of India recognized Star Export House, exporting
to countries in Europe, South America, Central America, South East Asian
countries, Middle East countries and South Africa. The Customer base includes
Auto giants like Daimler Chrysler, Fiat/VECO, Volkswagen, Whole sellers and
Retailers. The company owns major brand names in the industry, to name a few,
Baum, Hummer, Shiva and also supply under Private Branding for major
customers.
Position : Senior Manager – Exports
Location : Ludhiana, Punjab-India
Role & Responsibilities
• Enquiry generation and Ensure timely and quality responses to the
RFQs.
• Participating in Overseas Exhibition & Trade fairs for Marketing Products

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• Commercial Negotiation & Order finalization in Exports
• Developing strategic relationships with customers.
• Handling Export Logistics/ Shipping
• Sound knowledge on Export documentation.
• Scrutinizing the documentations both pre-shipment and post-shipment
• Knowledge on availing Export incentives like Advance license, OGL etc.
• Knowledge on Import functions also.
• Monitoring Performance in Cost, Quality and Delivery.
• Directly reporting to the Managing Director.
Strengths
• Having sophisticated managerial background, highly result oriented, excellent
communication skills to lead cross-functional teams and align strategies with
all International Customers
• Sound knowledge in International Marketing Functions
• Commercial Knowledge on Exports & Imports.
• Creative thinker and self starter and strong abilities to work independently
and in teams.
• Capable of leading a result oriented team.
Achievements
Influential in making breakthroughs in tough markets like Middle East, CIS & Europe.
• Developed and Managing 2.5 Million USD Worth of Business in Middle East
• Developed and Managing 2.0 Million worth of Business from CIS Countries
• Developed and Managing 1.0 Million Worth of Business from Europe
R.N.Gupta & Company Limited Jan ‘04 to Jun`06
R.N.Gupta & Company Limited, Ludhiana, Punjab is a 25 Million USD
Company and an ISO 9001-2000 Certified. It is also a Govt. of India recognized
Export House. A leading Manufacturer & Exporter of Forgings (Automobile
Forgings,Locomotive components and Flanges) of all kinds from raw material till
fully finished stage. Exporting to USA, Canada and European countries.
Position : Senior Manager - Exports
Location : Ludhiana , Punjab-India
Role & Responsibilities
• Ensure timely and quality responses to the RFQs.
• Commercial Negotiation & Order finalization in Exports.
• Handling Export Logistics/ Shipping
• Liaisoning with Foreign Exchange Department in the Bank for negotiation of
Export bills & L/C opening for imports
• Follow- up with the buyers & promoting customer service

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• Reporting to the Managing Director
Achievements
• Developed and Managed 4 Million USD Worth of Business with the North
American Customers
BHOOMI FOODS INDIA Nov ‘99 to Dec`03
Bhoomi Foods India is a leading Manufacturer and Exporter of coffee and
snack items to USA with an annual turnover of 10 Million USD. Doing Business to
the US Retail Markets and Retail Chain Stores.
Position : Manager - Exports & Marketing
Location : Sivakasi , Tamil Nadu-India
Responsibilities & Achievements
• Responsible for the entire Export Marketing Functions
• Managed 6 Million USD Worth of Business
RANMAS Marketing Pvt Ltd Jan ‘97 to
Oct`99
RANMAS Marketing Pvt Ltd is an authorized distributor for SIGMA
DIAGNOSTICS, USA, for their Bio-chemical analyzers & Special Chemistry Products
and ELIZA reader & ELIZA kits. It is 6 Million USD Company. Selling the Products to
the Major corporate Hospitals.
Position : Business Manager
Location : Rajapalayam , Tamil Nadu-India
Responsibilities & Achievements
• Responsible for Business Development Functions.
• Conducting market research/survey.
• Wholly responsible for the Marketing activities of the company.
Auro Food Limited Aug ‘95 to Dec`96
AURO FOOD LIMITED, Pondicherry - A leading manufacturer of multi-
products-kaddir Brand Maida and Sooji, True Brand Macaroni, Noodles & True Brand
Biscuit lines, True Marie, Honey, Nice, Milk and Crunch and range of Animal Feeds.
Position : Management Trainee
Location : Pondicherry-India

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Responsibilities & Achievements
• Market Assessment and Survey for the Products
Skills Developed:
• Smart negotiation and problem solving skills
• Ability to work under pressure and tight schedules.
• Innovative and practical approach to problem solving.
• Strategic Thinking
• Sense of urgency and setting up right priorities.
• Presentation Skills
Software Exposure:
• Excellent computer experience –work within WINDOWS platforms including
Outlook, Excel and word.
Personal Profile
• Father’s Name : Lakshmanan.P
• Languages Known : English, Tamil, Malayalam and Hindi
• Passport details : F9732814 / Validity : 04th October 2016
• Date of Birth & Age : 14th May 1971 & 37 Years
• Marital Status : Single
Declaration
The above information furnished by me is true and correct to the best of
my knowledge.
( L.MASILAMANI)