Web analytics in small bites. A 1 minute video on setting up roll-up accounts for your many websites using Google Analytics.

1. Google Analytics Intro - Accounts Roll-up Reporting

3. Aggregate Data Having a single "all-encompassing" Google Analytics account with data from all websites aggregated together provides a Roll-up Report . The concept is simple: 1. Create a GA Overall account. 2. Add a _trackPageview entry for the GA Overall account to the existing Async on all pages. Roll-up Reporting 1 2

4. Profiles will be more than effective for the majority of websites / companies. Applying filters to profiles can allow you to obtain what you need for all of your reporting needs. The example of Roll-up Reports comes into play for larger Enterprise companies that are focused on data integrity across all scopes of their business. E-commerce Tracking needs to be considered as well with this approach Roll-up Reporting

5. GOOGLE ANALYTICS INTRO - Accounts Today we covered: Roll-up Reporting Contact me for more information on any item in the series . [email_address]