Proposed integration with Accelerated Media for at shelf POP mobile promotional offer engagement and content distribution for brand /market affinity.

1. Thinaire ActiveShopper© provides marketers the
proximity mobile connection to deliver product
information, exclusive promotional offers and
contextually relevant content that drives behavior
and sticks with your consumers long after checkout.
Activate: Promotional offer value in
ActiveShopper media is easily accessed by any
mobile smartphone. Consumers engage with
brand advertising; posters, product displays,
shelf media and on-pak for media entertainment
value and celebrity content that’s instantly
accessed and activated through radio frequency
engagement (RFE); NFC® and Bluetooth
Smart.®
Unilever delivers promotional music
offer incentives to mobile shoppers

2. Brand Affinity
- Relevant artists
- Digital tracks, albums, videos
- Event contests, giveaways
- On location, on brand, on mobile
- Mobile Insights
tap. tweet. tracks. tour.
In Store Merch Services
- plan-o- gram
- modular integrity
- replenishment,
- promotional execution
- corrective action
- store measurement
Brand Rewards
- Gift with purchase
- Gift card
- On pak
- Brand loyalty
“Tap here, tweet TRESemmé for Alicia Keys music tracks
and your chance to win Girl On Fire concert tour passes”
Motivate your market to buzz up your brand. Media entertainment promotional offers drive
consumer mobile engagement, increase brand activation and establish brand defining market
affinity with mobile tracks, videos and contests you can deliver at point of purchase through big
box distribution channels.