Social Media and Sustainability - The Next Stage in Social Evolution
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We've seen the power of social media sustainability storytelling. What happens when social thinking is applied to sustainable business operations. This presentation, first delivered at SMI13, imagines some of the ways social and sustainability will combine to create a truly social company.
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Social Media and Sustainability - The Next Stage in Social Evolution
- 1. JUNE 13, 2013 Social Meets Sustainability
- 4. Why sustainability now? Follow the money
- 5. Community Building Customer Response Socially Responsible Smart Energy Stewardship What does sustainability look like? Growth Through Innovation Disrupt the Status Quo Make Employees Proud A More Efficient Business
- 6. That all adds up to.. A more profitable company and a CEO with more time for golf
- 7. Community Building Customer Response Socially Responsible Smart Energy Stewardship What else does this remind you of? Growth Through Innovation Disrupt the Status Quo Make Employees Proud A More Efficient Business
- 9. A short history of the social media (r)evolution Oh shit! This stuff matters Let’s get our agencies to sprinkle the fairy dust Holy Facebook, this stuff really is popular This is more than marketing. It’s Social “Big” Business Bill Clinton as social media icon? 2005 2007 2013 2009 2011
- 10. Let’s take stock of social for a moment
- 11. Why social and sustainability work together Authenticity Creativity Transparency Community
- 12. Companies already understand this opportunity
- 13. But two questions keep cropping up in sustainability comms Are you talking about what your company is doing rather than saying it wants to do? Are you being authentic in the way you communicate sustainability?
- 14. Social keeps shouting awkward questions
- 15. Value Response Knowledge Leadership Honesty Respect Makes you ask: What do people want from companies?
- 16. PUBLIC RELATIONS MARKETING CUSTOMER SERVICE COMMUNITY CORP COMMS SUSTAINABILITY SALES LEGAL R&D SUPPLY CHAIN Social as a philosophy for all business SOCIAL
- 17. PUBLIC RELATIONS MARKETING CUSTOMER SERVICE COMMUNITY CORP COMMS SALES LEGAL R&D SUPPLY CHAIN SOCIAL + SUSTAINABILITY The next stage of the social revolution is sustainability
- 18. Social sustainability can provide better services
- 19. Or it can provide storytelling around sustainable products.
- 20. But that’s just learning to walk
- 21. So what will drive a social company in the future?
- 23. Shared economy
- 24. The “Internet of Things”
- 25. The power of the crowd
- 26. Data insights for sustainable life
- 27. Collaboration and open Innovation
- 29. 3D printing and copying
- 30. Remember…. CEOs don’t care about saving the planet... They care about saving their business… And playing more golf!
- 31. Thanks for attending SMI13! @mateoy
Editor's Notes
- 33 major corporations, including Unilever, Nestlé, Swiss Re, Intel, Nike, and Starbucks, sent a letter to the Congress recently urging action on climate change legislation.One recent HSBC study that warned oil and gas companies could face a loss in market value of up to 60 percent when the international community enacts agreed emissions reduction targets.