Developing and aligning innovation, internal & external communication strategies | 25+ years in online comms innovation en Fresh Integral Communications / Cohereal
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EWRC 2017: Idea 1 - Community (Examples)
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Examples of successful EC-convened Communities of Practice presented at my workshop on building a European Regions & Cities Community of Practice.
Developing and aligning innovation, internal & external communication strategies | 25+ years in online comms innovation en Fresh Integral Communications / Cohereal
1. Fresh Integral http://bit.ly/fintegral
Some Examples
1
• ICT Event, 2002-
• EPALE (adult education professionals) 2012-
• Futurium: Digital Policy, 2015-
– EC Research beyond 2020
• SmartCities Stakeholder Platform, 2009-
– Relaunched with NeoConnect, 2017-
(Pascal Goergen, FEDRA)
2. Fresh Integral http://bit.ly/fintegral
ICT Event (2002-present)
• 1st EC Web2 CoP
– used for most INFSO/
CNECT events since
• Offers:
– Visibility (= Funding)
– Agenda-setting
(= Funding)
• Integration with
logistics
– Room assignment
– Exhibitors’ needs...
• Face2Face meeting
system
3. Fresh Integral http://bit.ly/fintegral
EPALE: adult education professionals
(2012-)
• Offer: Multilingual Resource
Centre
– from across Europe
– by users & team, curated by
SMExs
– summarised in EN
– integrated machine & human
translation
– User votes + other signals
(traffic, shares) direct limited
human translation
• Community
– 30450 members
– 1290 blog posts, 1235 news...
4. Fresh Integral http://bit.ly/fintegral
Futurium
• Multiple Groups, each:
– specific stakeholder
engagement
– H2020 policy initiative or
programme operation
• Currently 15 Groups
– Open & invitation-only
– Discussions, Blogs,
Polls...
– REGIO: ‘Urban Agenda’,
‘Simplifying ESIF’
4
LAB – FAB – APP, July 2017
6. Fresh Integral http://bit.ly/fintegral
SmartCities Stakeholder Platform
(2009-)
• Offer:
– Funding (at launch)
– Policy participation + Visibility
• User’s submissions -> policy
• Interesting Users invited to Working
Group -> policy
• Best invited to annual conference
– Marketplace for Suppliers,
Researchers, Cities
• Community
– 5300 members
– 1500 city profiles
– 220 blog posts
– 135 solution proposals
• Thursday relaunch with
NeoConnect
-> Pascal Goergen, Federation of
Regional Growth Actors in Europe
7. Fresh Integral http://bit.ly/fintegral
Supported by
Strong digital tool especially
developped for local, regional
& thematic communities
• User friendly – Secure – Flexible – Sustainable
• Web/Mobile – Multilanguage – Timing (3 months)
• Functionalities built for those 3 specific users (L / R / Th)
• First user will be the Cion (SmartCities Platform)
• Part of Digital Wallonia.be #Smartregions Hub
• 3 examples… but “Only the sky is the limit!”
8. Fresh Integral http://bit.ly/fintegral
Concrete examples: FEDRA, HapiTown, Beerstars
Discover & Act
• Home page is in line with your
brand
• Owner of the platform and the
database
• You can extend your
rmembership
• Share your best practices,
• Track user activities,
• Manage the online payments
AIM: attract, engage, interconnect
10. Fresh Integral http://bit.ly/fintegral
Communities in Summary
Community Benefits
• Create your audience
• Build Bridges across
Borders
• Crowdsource Knowledge
• Mutual Support
• Participation platform
(Idea 2)
Community Success Factors
• Unique Selling Purpose
• From vicious to virtual circle
• Online Community
Management
• Integration within
organisation
• Integration with offline
(particularly events)
• Not a comms project
10
11. Fresh Integral http://bit.ly/fintegral
Your Turn: Poll + Discussion
• Why would you get
involved?
– Visibility / Network?
– Agenda-setting?
– Establish mindshare?
• Other motivations?
Please submit via
Ask a Question
• Other Questions,
Examples, Remarks?
11
Poll
www.slido.com ¦ code: 6363