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Building Communities for Online News

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Building Communities for Online News

  1. Building Online Communities Matthew Haughey
  2. Everything is moving online, newspaper subscriptions fall
  3. Writers, editors, and organizations need to adapt
  4.  
  5. This doesn’t seem right .
  6. Give readers community features and they’ll flock
  7. Follow these steps to build a successful community
  8. Why community?
  9. Newspapers are a fixture in the physical community
  10. … but not in the online world
  11. Small towns: easy to be the sole source of online info
  12. Large towns: name recognition
  13. Web communities get traffic
  14.  
  15. More traffic: more readers, and more revenue possibilities
  16. Digg, reddit, gothamist, blogs
  17. Users expect interactivity online
  18. News doesn’t have to be one-way
  19. Comfortable with customization
  20. Tyranny of choice
  21. How to build it?
  22. Robust user systems
  23. Incorporate into existing logins
  24. Don’t do this.
  25. Personality in member profiles
  26. Welcome contributions
  27. Highlight the best
  28. Have writers interact as well
  29. Elevate members to writers & photographers
  30. Embrace the web
  31. Hire web-savvy teams
  32. No barriers to reading
  33.  
  34. Open the archives, perm. URLs
  35.  
  36. How do you maintain it?
  37. Moderation that’s fair
  38. Online moderator: full-time job
  39. Online moderator: ombudsman?
  40. Emotions out of decisions
  41. Craft some guidelines
  42. Guidelines, not rules
  43. Deal with troublemakers quickly
  44. Metrics help run a community
  45. Flagging spreads the work out
  46. Favorites/voting for the good
  47. Case Studies
  48.  
  49.  
  50.  
  51.  
  52.  
  53. What’s stopping your organization from building a community of readers?
  54. Everything is moving online, newspaper subscriptions fall
  55. Add community features and grow your online audience
  56. A collaborative news site can please readers and create revenue
  57. Questions? [email_address]

Notas del editor

  • Hi, I want to give a high level overview of building a community. I’m from the future. A future where newspaper sites are a major source of visibility, use, and revenue, mostly through reader participation. Another thing I want to talk about today is the difference between comments and community. They are quite different. I want to talk about building real communities and what that requires.

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