The document discusses how news organizations can build online communities to engage readers as print subscriptions decline. It recommends providing robust user profiles and contributions, moderating content fairly without strict rules, and using metrics to highlight popular discussions. Building a community can help publications grow their online audience and find new revenue sources in the digital space.
Hi, I want to give a high level overview of building a community. I’m from the future. A future where newspaper sites are a major source of visibility, use, and revenue, mostly through reader participation. Another thing I want to talk about today is the difference between comments and community. They are quite different. I want to talk about building real communities and what that requires.