A case study on the contest, which made waves on social media. Bikaji a global brand in namkeens & sweets hired Neologicx to run a campaign for them, which could increase customer engagement for the brand and could drive sales to their online store bikajionline.com proved to be hugely successful. Here is the complete story....

1. HOW DID WE ACHIEVE GREAT
SUCCESS IN “BIKAJI SELFIE
CONTEST”
Dear sir,
We started the contest errr…..
This is NOT a mail stupid…… It’s a presentation
OK…….MOVE ON

2. THE CONCEPT
oThe concept was simple…to cash on
selfie craze among people.
oThe whole exercise was done to
increase “Customer Engagement” with
the brand “Bikaji”. To connect as many
people as possible on Bikaji
Facebook/twitter/website/pinterest etc.

3. TARGET MARKET
o The target market for bikaji is Middle and
upper middle class urban families, who like
Indian sweets, namkeens and other traditional
snacks.
o As many of you know, Bikaji is a global brand
in namkeens & sweets. The online store of
Bikaji is www.bikajionline.com, which serves
PAN India.

4. CREATIVES
o Catchy creatives were made using live people
images MOSTLY {obviously with their
permissions}, who are connected with bikaji
on social OR participated in early contests etc.
o This helped campaign go viral, as the people
used in images also shared creatives on their
timelines.
SOME EXAMPLES IN NEXT SLIDES….

9. THE RESULT
o The results were awesome…..
{frankly beyond expectations}
o Social media visits increased by many fold
{More on Facebook, Twitter}.
o Hashtag #selfiewithbikaji went viral in no
time.
o Website visits increased
{Google analytics displayed gigantic rise in
visitors}
& MOST
IMPORTANTLY………

10. & MOST IMPORTANTLY………
Our competitors and other corporate started
copying us. That includes 2 famous FMCG brands
& one leading newspaper !!
{we can’t name them here for obvious reasons}
AND
THAT’S
A
HUGE SUCCESS

11. FINALLY, WHAT WE NEVER
FORGET TO TELL YOU
If you are looking for A company, who can do
similar thing for you e.g. Design new
competition, Manage your total digital
marketing, Help you strategize on social
media, Help in new product launch..…In all
Help drive sales
LOOK NO FURTHER…
We are just few key punches away

12. NEOLOGICX RESOURCES INDIA PVT. LTD.
+91 9414138694/ 9414138620
+91 9414138694/ 9414138620
support@neologicx.com