The research phase collects all relevant information from various sources to understand constraints and gain inspiration for solving problems from a specific individual's point of view. Ideas are then generated based on the research and individual in mind, which are prototyped while focusing on function over presentation. The prototypes are tested for function within their context and from the individual's point of view.

1. research

2. The research
phase collects
everything all
constrains and all
inspiration

3. point
of
view

4. Identify a picture of a specific
individual so you can generate a
solution for at least one person

5. ideate

6. From your
research and with
the individual in
mind generate
ideas

7. prototype

8. Your prototype
should focus on
function and not
be distracted by
presentation

9. test

10. for
function

11. against
context

12. against
point of
view

13. embed