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Google Analytics: Measuring for results, a practical guide
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Presentation given to the Brisbane Web Design meetup group on 13th August 2009
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Google Analytics: Measuring for results, a practical guide
1.
13-Aug-09 - Brisbane
Web Design Group Google Analytics: Measuring for results, a practical guide Ben Maden MEng MBA – Web Consultant
2.
3.
4.
5.
6.
Get Google Analytics
7.
8.
Copy the code
9.
10.
11.
12.
Visits: BWD all
time (by week)
13.
Visits: Compare years
(by month)
14.
Keywords (compared)
15.
Map Overlay –
1 year (1 of 2)
16.
Map Data –
1 year (2 of 2)
17.
Top Landing Pages
– 1 year
18.
Top Exit Pages
– 1 year
19.
Referring websites (1
year)
20.
Intelligent Linking Link
to your website Learn from your traffic Examples Source=Google Medium=cpc or email Term=running+shoes Content=logolink or textlink Campaign=Launch or 09sale
21.
22.
23.
Goal Tracking Results
24.
Define a Funnel
25.
Funnel Visualisation
Set date range View flow of visitors through the path Objective: Abandonment Reduction
26.
27.
28.
Thank you, questions?
29.
30.
Notas del editor
Why are online ads good? - Direct connection to consumers - Reactive, can be changed -
Propects display needs though search terms
Gmail same as RHS Content network - Google scans page for theme – same but coloured differently
HTML/Flash brochureware - nope don’t need it BUT you might one day RIA - Rich Internet Applications
HTML/Flash brochureware - nope don’t need it BUT you might one day RIA - Rich Internet Applications
HTML/Flash brochureware - nope don’t need it BUT you might one day RIA - Rich Internet Applications
HTML/Flash brochureware - nope don’t need it BUT you might one day RIA - Rich Internet Applications