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How Social Media has Changed Word of Mouth Marketing: Using the Internet to Build Long-Lasting Buzz about Your Brand.

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Matt Granfield
Matt Granfield

Explores the evolution of word-of-mouth marketing and explains how social media can be used to build long-lasting buzz about a brand.

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“ How SOCIAL MEDIA has changed WORD OF MOUTH MARKETING” Using the Internet to build long-lasting, positive buzz about your brand… PRESENTED BY
“ Word of Mouth” has always been the most effective form of marketing. People have always trusted their friends opinions…
Hey Maximus, you need a new deodorant buddy… Try Lynxona, it never lets me down…
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You could tell people whatever you wanted, because you knew they were paying attention… Image © Aaron Escobar @ Flickr
No matter how blatant or irrelevant your message was, people used to listen…
But the landscape has changed…
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McKinsey and Co. estimate that 2/3 of the economy is now influenced by personal recommendations…
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Rupert Murdoch, owner of News Corp , and MySpace summed it up like this: “ Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control…”
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The people that don’t like you will start to love you; the people that love you will become your most powerful brand ambassadors…
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How do you get involved? All you have to do is pay attention to what is being said about you, and make people feel loved…
This presentation brought to you by [dp dialogue is the only social media marketing agency in Australia with proprietary software and proven strategies to locate, identify and rank what people are saying about your company, your brand and your industry. For more information on our professional social media monitoring and word of mouth consulting services please visit our website] www.dpdialogue.com.au
IMAGE CREDITS [All photos were sourced from Flickr with thanks to Compfight. All images are used under the terms of a Creative Commons licence . Slide 3: hans s; Slide 6: Aaron Escobar; Slide 7: MsBlueSky; Slide 8: Falling Heavens; Slide 10: Jay Dugger; Slide 16: Jacob Bøtter; Slide 18: Vincent Boiteau; Slide 19: World Economic Forum; Slide 29: teamstickergiant; Slide 44: Libertinus; Slide 45: Jeb Ro; Slide 47: kalandrakas; Slide 48: K.Coles; Slide 50: erin MC hammer]

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How Social Media has Changed Word of Mouth Marketing: Using the Internet to Build Long-Lasting Buzz about Your Brand.

  • 1. “ How SOCIAL MEDIA has changed WORD OF MOUTH MARKETING” Using the Internet to build long-lasting, positive buzz about your brand… PRESENTED BY
  • 2. “ Word of Mouth” has always been the most effective form of marketing. People have always trusted their friends opinions…
  • 3. Hey Maximus, you need a new deodorant buddy… Try Lynxona, it never lets me down…
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  • 6. You could tell people whatever you wanted, because you knew they were paying attention… Image © Aaron Escobar @ Flickr
  • 7. No matter how blatant or irrelevant your message was, people used to listen…
  • 8. But the landscape has changed…
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  • 12. McKinsey and Co. estimate that 2/3 of the economy is now influenced by personal recommendations…
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  • 19. Rupert Murdoch, owner of News Corp , and MySpace summed it up like this: “ Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control…”
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  • 48. The people that don’t like you will start to love you; the people that love you will become your most powerful brand ambassadors…
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  • 50. How do you get involved? All you have to do is pay attention to what is being said about you, and make people feel loved…
  • 51. This presentation brought to you by [dp dialogue is the only social media marketing agency in Australia with proprietary software and proven strategies to locate, identify and rank what people are saying about your company, your brand and your industry. For more information on our professional social media monitoring and word of mouth consulting services please visit our website] www.dpdialogue.com.au
  • 52. IMAGE CREDITS [All photos were sourced from Flickr with thanks to Compfight. All images are used under the terms of a Creative Commons licence . Slide 3: hans s; Slide 6: Aaron Escobar; Slide 7: MsBlueSky; Slide 8: Falling Heavens; Slide 10: Jay Dugger; Slide 16: Jacob Bøtter; Slide 18: Vincent Boiteau; Slide 19: World Economic Forum; Slide 29: teamstickergiant; Slide 44: Libertinus; Slide 45: Jeb Ro; Slide 47: kalandrakas; Slide 48: K.Coles; Slide 50: erin MC hammer]