The Downieville Classic is a popular annual mountain bike race that draws around 3,000 attendees total, including 800 racers. The Slime Blob Tour booth promoted Slime tube sealants and tire products to about 200 people per day, or 800 total attendees. They performed demos of Slime Pro tubeless sealant and received positive feedback, especially regarding its performance compared to Stans sealant. Many influential people in the industry attend this sold-out event, making it a valuable one for the Slime Blob Tour to participate in annually.

1. Slime Blob Tour at:
The Downieville Classic
Downieville, CA
August 1-4 2013

2. Event Set-Up
• Pickup truck event - small event space. (no
room to park RV)
• 10’x10’ popup tent
• Primary focus: Bicycle products
– Slime Pro Tubeless sealant, tube sealant and tubes
– Genuine Innovations C02 inflators, multi-tools
– Second table: Key automotive/off-road products (
Tubeless sealant, inflators, Spairs)

3. Our Booth (and a fan of Genuine
Innovations Big Air cartridges)

4. Event Stats
• Event attendance: 3,000 total, 800 racers
• Booth attendance: 200/day, 800 total
• Demos performed: 12 bottles of Slime Pro Tubeless
sealant given to racers, shop owners, and other
influential riders. Caveat: Must recommend to local
bike shop and review online if the product is better
than Stan’s.
• Giveaways: Koozies, stickers, glueless patches, tire
gauges
• Absolutely attend next year! Many influential people in
the industry attend event to race/ride world famous
trails. Event space sells out in February each year.

5. Fans cheer on XC finishers

6. Competitor Activity
• Stan’s for sale in bike shop

7. Poll Questions
• All booth visitors were asked, “Do you ride
tubeless or tubed tires?”
• Around 90% of riders polled rode tubeless.
The majority of tubed riders were either too
young or too old to race.
• High number of tubeless riders could be
attributed to the rocky course which is famous
for causing pinch flats.

8. Conversation Notes/Testimonials
• Created buzz for Slime Pro. Day 3: “I heard great things about your
new tubeless sealant, wanted to check it out!” – Owner, Castro
Valley Cycles
• “We need Big Airs! Racers need something that can inflate a full
sized mountain tire and the 20g won’t do it. Multi-tool tire irons are
great for racers, too” – Mackie Franklin, 4th place XC racer.
• “Slime Pro works way better than Stans! Check out this cut on my
sidewall it sealed!” – Riley Howard, 20, Racer, Team Santa Cruz/ XFusion
• “I use Slime in all my bikes in Texas. There are thorns everywhere, I
won’t ride without Slime!” – Martha, wife of another exhibitor.
• “You should sell the new tubeless sealant in small bottles so I can
carry it out on the trail.” - Anonymous
• “I’ve been hearing great things about your new tubeless sealant.
Mind if I try a bottle for our demo bikes?” – Tyler, in Sales for BMC,
Oakland, CA.

9. Tyler from BMC installs Slime Pro on a
racer’s bike

10. 1st place XC, DH and All Mountain
winner Carl Decker’s bike complete
with Genuine Innovations Big Air.
Wheel size: 650b/27.5”

11. Other
• We were lucky to attend! Expo space sold out
in February.
• Event attendance looks good to the mountain
biking community. Profits from the event go to
Sierra Buttes Trail Stewardship