brief mobile introduction

2. appsnack mobile overview
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3. It REALLY is the year of mobile
242.8 M
80% US mobile phone 71%
users
increase of all mobile spend
115.8 M in-app
in ad spend across
mobile in 2012
4 out of US smartphone
every 5 users
mobile media
minutes spent in
apps
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4. “Mobile monetization levels … could
surpass desktop within 1-3 Years ”
- Mary Meeker (Internet Trends – 5/30)
242.8 M
80% US mobile phone 71%
users
increase of all mobile spend
115.8 M in-app
in ad spend across
mobile in 2012
4 out of US smartphone
every 5 users
mobile media
minutes spent in
apps
4 4

5. Mobile Marketing is Not Just About the
Technology...
5

6. It’s About Engaging with an Increasingly
Connected Audience
6

7. e for
Globally, the Preference is Mobile... conte
nt
consu
mptio
n and
web
brows
ing
• 68%
of
conne
cted
Users
fire
up a
PC or
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8. How do You Reach Users
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9. Mobile Landscape
Device Mobile Web In-App
Pros: Access to content while on the
go Cons: web sites poorly render due
to differing technology, Only 10% of all
sites optimized for mobile, If not Pros: User pre-engaged, content
Smart optimized for mobile, site may take long formatted for optimal viewing, Data transfer
Phone time to load is minimal, directed user experience
Pros: User pre-engaged, content
Pros: Sites render better than smart formatted for optimal viewing, More screen
phones Cons: Still needs user real estate allows more functionality,
Tablet interaction to make legible directed user experience
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10. The Benefit of Mobile v Web
Phase Internet Mobile Web Applications
Evolution UGC and Social dominate, Video In it’s earlier stages, 10% of sites Increasing in popularity in adoption
Consumption and sharing has are optimized for mobile. Search annually . Content Consumption,
increased exponentially is prevailing mobile web action. interaction drive app downloads.
Apple Store now has 650K apps
Interface Semi portable, smallest screens Optimized sites match the Built to device specification. App
are 15” experience to the screen. General downloads are user specific so the
sites are difficult to view. Tablets user is driving content
render both optimized and consumption and interaction.
standard web effectively.
Experience Chrome, Firefox, and Safari are Standard sites create negative Engaging content and interactions.
enhancing user experiences. user experiences. Unable to Apps are built to entice users, the
customize browsing preference. on screen experience aims to be
enjoyable.
Device Laptops allow for portability but are “Pocketable” “Pocketable”
still cumbersome.
Interactivity Allows for engaging interactive Mobile web is best for standard In-App environments create
experiences primarily within video. interactions deploying banners. opportunities to leverage rich
components and capitalize on
device technology.
Receptiveness CTR benchmark is 1% CTRs range from 2 – 5% High CTR and interactivity metrics.
Mobile app standards not yet
defined
B Mobile Status Report, MacWorld 8/2012, Brafton 2/2012
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11. Why is Mobile Valuable to You
• Instantaneous Engagement
o Ubiquitous in Penetration and Use
o Early Brand Impressions
o Direct Connection for a User to Engage with a Brand
• Extends Reach
o Seamless Transition, offline
o Active Engagement
• Increases Ad Measurement
o Interactivity
o User Engagement
• Disruptive Creative Experience
o Engaged users are more likely to respond to creative
o Creative on a personal level
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12. Mobile is not without its challenges…
-Ad Age
-DigitalMarket.com
-Mobile Marketing and the Challenges that Lie Ahead
-360i
“The need to
address planning, “How do you develop
“The problem: too many
creating, enough creative units
isolated solutions that work for
distributing, and that work across all the
specific ad networks, apps or
measuring rich devices…”
devices, not enough connective
media mobile
tissue to make it possible to
ads… globally”
make one ad, with one means
for measurement, that can run
in multiple places.”
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13. appsnack is born from experience...
• A stand-alone mobile solution funded by the
Exponential Group– a technology-enabled
media services company
• Exponential provides appsnack the ability to
leverage a presence in more than 25 countries,
600+ employees worldwide, and a reach of
more than 450m unique users every month
• Exponential’s advertising intelligence platform
processes 80 Billion events from more than
450 Million users to classifying user
engagement in a taxonomy of more than
50,000 attributes
• appsnack is the ONLY mobile solution with
access to this intelligence platform
• appsnack benefits Exponential’s industry
leading ad serving platform E9
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14. appsnack takes it all in house
AUDIENCE SCALE
S
E
IN AD
S R
U V
G
C M
P I
P CE
A O
O
TR S T
K
R &
T
U
C
BEST IN CLASS REPORTING &
CREATIVE ANALYTICS
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15. Thank You
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