Chat Bots - ReignDesign

CHAT BOTS
Proposal & Services
Overview

“Over 2.5 billion people have at least one messaging
app installed. Within a couple of years that will reach
3.6 billion, about half of humanity.”
The Economist

OVERVIEW
OVERVIEW EXAMPLES CASE STUDY PROCESS PRACTICALITIES OUR TEAM

© ReignDesign, conﬁdential & proprietary 4
WHAT IS A CHAT BOT?
Chatbots are lightweight apps
delivered via messaging
OVERVIEW

OVERVIEW
PLATFORMS
WeChat SMS LINE Not permitted
• WhatsApp
• SnapChat
Telegram kik Facebook Messenger

OVERVIEW
WhatsApp
WeChat
Kik
LINE
Facebook Messenger
0 250 500 750 1000
ACTIVE USERS
million million million million

OVERVIEW
STATS
9.5 billion photos sent through Facebook
Messenger monthly
40% of US teensuse Kik daily
2.4 billion stickerssent daily on LINE
200 million WeChat users have linked a
credit card to their account

“Messaging is one of the few things that
people do more than social networking.”
Mark Zuckerburg

OVERVIEW
ADVANTAGES
• Nothing to install
• No need to sign in
• Simple interactions
• Best for doing one thing well
• Customer service
• Make a booking
• Have fun
• Where timeliness is important
• Bots can initiate conversation with you
• Easy to make changes e.g. add new responses
No need to sign in
Nothing to install

OVERVIEW
DOESN'T REPLACE APPS
• Apps are better for more complex interactions
• Apps can show richer images, video, animations
• Apps can be better branded
• Apps have better access to hardware like
location tracking, motion tracking (ﬁtness),
camera, Augmented Reality

“Contextual communication is what will
make chatbots the revolutionary technology
everyone is promising."
Joe Toscano, Experience Designer 
—R/GA at Google

OVERVIEW
ARTIFICIAL INTELLIGENCE (AI)
• Can be used to make smarter bots
• Can be used to make general assistants like Siri (Apple), Cortana
(Microsoft), Alexa (Amazon) which can respond to a wide variety of
questions.
• Bots can be trained to do tasks, e.g. identify faces in images
• Can be expensive and technical challenges
• Not all bots need AI, without AI you can still:
• Send standard replies to questions
• Guide the user through ﬂows (booking, making requests)
• Hook into external systems (reservations, customer service, APIs)
• Bots can answer simple questions, with more complex queries
being passed to a human

EXAMPLES

EXAMPLES
CONFERENCES & EVENTS
• "Where is lunch?"
• "What is happening in room 307 now?"
• "What are the veggie options for lunch?"
• "When is John Chen speaking?"
• "When is the Facebook panel?"
• "What time is the first talk?"
• "Show me a floor plan?"
• "What booth is Appiflow in"?
• "Who is the speaker now?"
When is the next session
starting in Hall 1?
The next session is at 10:00 -
Building Better Widgets by
John Chen
Here is a map of the venue
Where is room 307?
You asked me to remind you
that the session “Widgets 2.0”
is starting in 5 minutes in Hall 5
11:55

© ReignDesign, conﬁdential & proprietary
OVERVIEW
15
BANKING
• "Stock quote for AAPL?"
• "Remind me if my balance is low"
• "What's my credit card balance?"
• "What direct debits do i have?"
• "Have I been paid this month?"
• "List my account balances"
• "When does my car insurance expire?"
• "What's the hold time on the call centre?"
• "Show me reports about China"
• "What's the exchange rate to HKD?"
• "I lost my security device"
• "Change my password"
when was last deposit?
The balance in your account is
now $49.32. I’ll remind you
anytime it drops below $50.
The last deposit in your current
account was from ReignDesign
for $560.30 yesterday.
call me
A customer service rep will call
your mobile +86 186 7808 6432

EXAMPLES
EDUCATION
• "When are school fees due?"
• "What homework was Johnny set today?"
• "Contact details for Ms Smith"
• "What uniform should he wear for sports?"
• "What school holidays are coming up?"
• "Phone number for the oﬃce"
• "Is the oﬃce open on weekends?"
• "Do you have some extra worksheets for
Johnny?"
• "When is the Easter vacation?"
• "Who is Johnny's history teacher?"
When are school fees due?
They’re due on Friday the 15th. The
amount payable is 32,000 baht.
We've let the school know that
Johnny will not attend today, 31
October
Johnny is sick today
07:53

OVERVIEW
AUTOMOTIVE
• "When is next oil change due?"
• "How to set clock"?
• "Show me the manual for the radio"
• "Did I lock the doors?"
• "Phone number of nearest dealer"
• "Need windscreen repair"
• "Book a test drive of the new 911"
Call 03:02
Your next oil change is due at
15,000 miles. Call your local
dealer?
how to set clock?
Here's the section of
the manual:
MX4 Manual
 
To set the time on your
MX4, tap the TIME
button on the center

EXAMPLES
HOTELS
• "Need extra pillows"
• "do not disturb"
• "Wake up call at 0730"
• "What time is checkout?"
• "Can i have late checkout?"
• "what time is breakfast?"
• "Whats the wiﬁ password?"
• "whats the list of channels for TV"
• "phone number for the restaurant"
• "nearest hair salon"
• "bus timetable"
• "How to get to airport?"
what channel is CNN
CNN is on Channel
32
No problem, we'll call you at
07:30
Set me a wakeup call
for 07:30
Your do not disturb sign was on,
so we didn't clean your room. Let
us know if you need anything.
11:55

OVERVIEW
INSURANCE
• "Start a claim"
• "What are terms for mobile phones?"
• "When is my renewal date?"
• "What is my next premium?"
• "How do I add an extra driver?"
what is the premium?
Your car insurance will renew on 7
November
See our website for adding
an additional driver
can i add my husband as a
driver
Your premium is $120.43/month

CASE STUDY

CASE STUDY
THAILAND 
MOBILE SUMMIT

CASE STUDY
THAILAND MOBILE SUMMIT BOT
• Thailand Mobile Summit was a major conference for the South East Asia mobile industry
held at the Royal Orchid Sheraton Hotel, Bangkok in November 2016.
• Based on proﬁles of attendees, ReignDesign built LINE and Facebook Messenger bots
• Attendees could interact with bots for live agenda information, as well as practical
information like lunch break, maps, toilets, internet.
• Cheaper and faster to build than an app - built within 2 weeks before event
• Lower barrier to entry to install for attendees
• Collected feedback from attendees to send to organisers

CASE STUDY
FLEXIBILITY
• The start of the conference was
delayed 30 minutes, session timings
were updated on a Google
Spreadsheet and the updated
agenda was pushed out to all
attendees
• Observing the live logs, there were
frequent questions about wifi, so
additional response was added for
the conference wifi password
Responses were changed on-the-fly during event, for example:

CASE STUDY
RESULTS
• 37% of conference attendees interacted
with the chat bot
• Average of 9.7 messages/person sent to
the chat bot
LINE
78%
Facebook
22%
• Usage by platform
Most common words sent to bot

PROCESS

In this section, we’ll go into detail about the 5 types of services
that we can provide for building chat bot experiences
ANALYSIS BOT DESIGN DEVELOPMENT
& TESTING
DEPLOYMENT
css
Body {a
main
SUPPORT
SERVICES

It’s essential for us to get together with you as one team, to understand your concept and gain a solid
understanding of your goals. We do our own research regarding your bot'ss features.
ANALYSIS
STAKEHOLDER
INTERVIEWS
COMPETITIVE
ANALYSIS
PLATFORM
ANALYSIS
MARKET
RESEARCH
SERVICES

This step focuses on the user experience. We identify the key ﬂows and questions/answers the bot needs
to be able to handle. We prototype these interactions with real users.
BOT DESIGN
SERVICES
‘Hello’

Our development process is transparent, agile and iterative.
DEVELOPMENT. IT’S BETTER TOGETHER.
TEST
BETADEVELOP
FEEDBACK
BETTER RESULTSITERATION ITERATION
SERVICES

You can directly chat with the in-
progress bot using the chat app on your
phone. That way, you’ll be directly
involved in the development process.
CHAT LIVE WITH  
BETA VERSIONS
SERVICES

ACCEPTANCE TESTING
We aim to delight our customers. Before going live, a
ﬁnal round of acceptance testing ensures that the bot
meets your business requirements.
SERVICES

DEPLOYMENT
We assist you in setting up and maintaining the production
environment for your bot. We set up accounts with all
necessary platforms like WeChat, Line, Facebook.
SERVICES

SUPPORT
SERVICES
To ensure YOU are supported:
• You're protected by our full 90 day
warranty. We ﬁx any technical issue that
occurs during the warranty free of charge.
• We provide a user instruction document
including FAQ
• We will set up a project on Basecamp
particularly for SLA, so your staﬀ can report
bugs or issues easily.
To ensure YOUR USERS are supported:
• All chats are logged live
• Any questions which the bot is unable to
handle is analysed to see if we can improve
the bot's responses
• We always provide backup contact details
for people who prefer to talk to a human.

PRACTICALITIES

PRACTICALITIES
PRICE
PRICEDELIVERABLESTIME SIMPLE BOT COMPLEX BOT
3-6 WEEKS 6-10 WEEKS
1. Answers questions
2. Integrates with existing systems
3. 1 or 2 platforms
either AI component to understand complex
questions, or more complex integrations with
existing systems
Up to 5 platforms
$10,000 - $25,000
All prices quoted in USD
$20,000 - $80,000
All prices quoted in USD

OUR TEAM

DEVELOPMENT TEAM
TECHNICAL DIRECTOR
MATTHEW MAYER
Company Founder. With twelve years of development experience
across multiple projects, clients, cultures, and methodologies.
Experience in managing a team of developers for large projects
including ﬁnance apps for BNP Paribas, and apps for other blue-
chip clients including Standard Chartered, Nike+, Porsche, and
Weight Watchers.
Masters in Mathematics 
University of Cambridge, UK

TECHNICAL ARCHITECT
JUAN MANUEL FLUXA
Company Founder. With extensive technical experience architecting
complex projects. Has excellent understanding of software
architecture, OOP and common design patterns. Is proﬁcient in a
wide range of programming languages and technologies with
particular focus on mobile applications. Has extensive experience in
engineering mobile apps on iOS and Android since 2007.
Bachelors in Industrial Engineering 
Universidad Diego Portales, Santiago, Chile
DEVELOPMENT TEAM

DEVELOPMENT TEAM
SENIOR DEVELOPER
TUO HUANG
Was trained at Thoughtworks, developers of the agile
methodology, and has extensive experience with iOS and Android
mobile apps, web apps, agile development and test-driven
development. Works closely with other team members to deliver
fast and ﬂuid app features.
Bachelors in Software Engineering 
Xi’an Jiaotong University, China

SENIOR DEVELOPER
FERNANDO MATA
Fernando graduated in B.S. Information and Communication
Technologies with intensiﬁcation on Mobile Development from the
best private university of Mexico, Tecnológico de Monterrey.
During the past years, Fernando has gained an extensive experience
working as a Product Manager in a Software Development company in
Chihuahua, Mexico, as well as a freelance Mobile Developer.
BA in Information and Communication Technologies Engineering
Instituto Tecnológico y de Estudios Superiores de Monterrey
Chihuahua, Mexico
DEVELOPMENT TEAM

CREATIVE DIRECTOR
ANDREAS SUNDGREN
Nine years of experience in the graphic design and advertising
industry working on a wide range of digital and above the line
projects. Is a solution driven creative thinker with a solid
understanding of both old and new media and a dedicated work
ethic. Exceptionally detail oriented, organized, and readily
adaptable to new concepts and situations.
Degree in Digital Media 
Hyper Island, Karlskrona, Sweden
DESIGN TEAM

ASSOCIATE CREATIVE DIRECTOR
SHINAE KANG
Eight years of experience as a freelance illustrator and Graphic
Designer, three of them in Mobile App design - mainly UI design
and graphic work such as Illustration, brand Identity, character
design and animation. Is excellent at drawing - both digitally and
with pen and paper.
BA in Visual Communication Design 
Kookmin University, South Korea
DESIGN TEAM

DESIGN TEAM
UX DESIGNER
JOSHUA BRADLEY
With 11 years of experience as lead designer and company director at
consultancies with clients including global ﬁrms like Nokia and
successful startups like Made.com. Has a range of user-centric expertise
in ﬁelds including design, strategy, prototyping, front-end development,
writing, typography. Believes that humane design is lasting, functional
and ergonomic.
BA English Literature
King’s College London

BUSINESS DEVELOPMENT MANAGER
JANNY WU
Driven business developer from Brazil, with significant experience in
finance and business. A great passion for exploring and understating the
mobile app industry. Language proficiency in four languages and a multi
cultural background in both the west and east, which enables a diverse and
comprehensive approach with clients.
Bachelors in Finance 
RenMin University of China, Beijing, China
MANAGEMENT TEAM

PROJECT MANAGER
CURTIS HAYES
Extensive experience as a software developer: two years as a developer
assembler, five years as an APL, nine years as a PHP, four years as a Scrum
Master and five years working with Java before becoming a full time
Project Manager at ReignDesign. Is fluent in agile development
methodologies and trained as an agile Scrum-master.
Bachelors in Computer and Systems Engineering 
Rensselaer Polytechnic Institute, NYC, USA
MANAGEMENT TEAM

Questions?
Please contact Kinnari Krenn

kinnari@reigndesign.com

Skype: kinnari_22

Chat Bots - ReignDesign

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