A look fifty years into the future at what the British public sector might look like. mattkepple@gmail.com

1. How public sector consumers will change 50 years ahead MATT KEPPLE STRATEGIC ANALYSIS

2. Methodology: Forces of change Changes in consumer demand Spectrum of future scenarios How public services will evolve Conclusions

8. Together we will need to make an Attitudinal shift Where this leads: forming a new consensus on what it costs us individually and corporately to live the lives we desire, in Britain.

9. Enabling people to experience personalised superior public services. Giving people control over their taxes. Harnessing the latent social capital of the nation. Desire for a more enjoyable experience of life in Great Britain: Tailored attentive education  higher economic output of British citizens. Longer healthier lives. Open calls for innovative systems to improve Welfare. Accountability restoring faith in the electoral systems… Communal individuality A new role for Government: to create a dialogue around and an organising system successful

10. 3 building blocks emerge: PARTICIPATIVE CITIZENS PARTICIPATIVE SERVICE USERS PARTICIPATIVE COMPANIES Consumers dictating which services they use and how they use them The Law interacts with you by removing the ability to commit a crime. E.g. technology which prevents you from starting your car unless you pass a breathalyser test and have an up-to-date car insurance and road tax certificate. Consumers having more say in how their town and country is run Finding ways in addition to Taxes of enabling people to contribute towards the economy (society) Harnessing the professionalism and innovation within the private sector Replacing a profit-maximising with minimal regulation model with one that encourages socially entrepreneurial behaviours Research that volunteering contributes to happiness.

11. PARTICIPATIVE CITIZENS 50 YEARS AHEAD SPICE community time credits – people trade in hours spent helping the community for leisure rewards such as free cinema tickets Harnessing social capital: Unemployed people can invest their time into the economy and be recognised for their contribution. New models of volunteering and civic participation PRESENT DAY Community engagement as the norm: People empowered to be ‘good citizens’ who use their time to help people around them. Tax reductions: Voluntary use of skills and time can reduce the strain on public services and the public purse, thus lowering taxes. Less Money Transactions… More Time & Value Transactions

12. 50 YEARS AHEAD Online banking gives people freedom to move their money around as they please. Control: I control the details. PARTICIPATIVE SERVICE USERS PRESENT DAY Autonomy: Now I can do anything. I want to be in control of my own health, education, etc. Rising expectations: Consumers have higher expectations because they know that more and better is possible.

13. PARTICIPATIVE COMPANIES Institutional social entrepreneurship: Companies creating consumer-focused solutions to social problems in order to compete in the public services marketplace Trusted brands: Giving national private sector companies the opportunity to deliver their brand of public services 50 YEARS AHEAD MARMITE collaboration with the Department for Children Schools and Families to promote Reading for Life 4 of the UK’s top social enterprises as identified by The Cabinet Office PRESENT DAY

15. Key insight: We need future-proofed services which are designed to be continually responsive to changing societal needs and political fashions How this will manifest itself: Instead of recreating services; we create a marketplace . Participative Citizens Participative Service Users Participative Companies What this looks like: A spectrum of future scenarios P.E.S.T Forces

16. Multiple providers: Different national brands of GP healthcare, different national brands of education. People choose what they want. Providers innovate to meet evolving service user needs. Compare the market: Easy to see ratings, comments and performance statistics of various service providers. Data portability: Service Users’ public services data can be easily shared between providers. Personal budgets: Everyone has an allowance which they can spend on healthcare, education and other services per year. People can ‘top-up’ if their service usage needs to exceed their allowance. Critical healthcare an exception. The public services landscape: The public services marketplace Accreditation: Increased government regulation to ensure quality standard service levels are met. But importantly, your Tesco Clubcard purchase data will not be shared with the health services unless you permit it Ethics: With data comes responsibility: the line between transparency and personal privacy. ‘ Citizen-led’ not ‘production-led’ delivery: More choice means more wastage, and the prices of services delivered by private suppliers will increase so that the firms do not absorb the costs of wastage.  SEE APPENDIX ON SWEDISH EDUCATION MODEL

17. Driver: Technology Now it is less Important to learn a foreign language in the classic sense of mastering the vocabulary and grammar Public service pivot point: Change in consumer demand: Some parents and schools keener for their children to understand the culture, customs and history of a foreign nation FOREIGN LANGUAGE EDUCATION: This is what financial services consultants ask clients to give ownership over the plan developed. E.g. “How much would you like to live on when you retire?”

20. CRB-checked freelance part-time teacher/other professional hybrids who teach a certain cohort of students a particular curriculum within a given subject Schools become centres for lifelong learning where education for multiple subjects can be located and available 24-7 Pupils still attend physical school buildings because they value the human interaction of being around people Virtual schools where people can learn remotely via webcam Schools become brokers for good quality teachers who are available online as well as offline for pupils on a flexible basis The education marketplace

21. Driver: Participative Service Users “ I want control” Some people deliberately adopt lifestyles which have a negative impact on their health. Public service pivot point: Change in consumer demand: Some people want to be the NHS to prioritise them based on the efforts they have made to look after their bodies GETTING MEDICAL TREATMENT:

23. Driver: Participative Service Users: “I want control” A shift from the NHS controlling my health to me being in control of my own health Public service pivot point: Change in consumer demand: People expect all their interactions with the NHS to be optimised for their personal health trajectory (i.e. eating habits, amount of exercise, family medical history) PUBLIC HEALTH:

24. The healthcare marketplace Public health messaging is tailored to people’s individual health ambitions and personal situations. Healthcare services become Health Consultancies which empower individuals to adjust their lifestyles to achieve their health ambitions. Healthcare services moving away from being one-purpose ‘body repair shops’ that people only engage in when ill or injured. The NHS has real-time data on the health state of the nation and can make purchasing decisions, e.g. on pharmaceuticals, with greater accuracy Consumers want healthcare to focus on extending their wellness

28. Driver: Participative Citizens Realisation that the tax system forces us pay our local council to do tasks which we could perform better and cheaper ourselves Public service pivot point: Change in consumer demand: Some people want to reduce the amount they pay in council tax by building a better society themselves COUNCIL TAX:

33. What this means Globally… Itemisation A more accurate way of charging foreign nationals for use of British public services on an itemised basis Roaming British citizens who travel overseas can pay a ‘Roaming Charge’ to have use of public services abroad As a global citizen you can use your public services allowance anywhere in the world Home is where the heart is  Home is where your data is: Download your lifestyle settings from ‘The Cloud’ and obtain the same standards in healthcare, education and other services as you had in your previous place of residence. As economies boom elsewhere, less foreign people will come to the UK for menial jobs. They will be coming to experience the way of life offered. Mobility.

34. Conclusions

35. these forces will change consumer demand SOCIAL POLITICAL ECONOMIC TECHNOLOGICAL 3 BUILDING BLOCKS EMERGE: PARTICIPATIVE CITIZENS PARTICIPATIVE SERVICE USERS PARTICIPATIVE COMPANIES Conclusions:

36. Conclusions: public services will adapt A new role for Government: