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Business plan presentation-vtk
- 1. Business Plan Presentation
Topics to be Included
Company Name & Mission
Compelling Customer Need
Base for
Sustainable Competitive Advantage company
success
Value Proposition: Revenue Model
Success/Achievements to Date
Plan for Success
Product & Prototype Development Plan
Management Team & Core Competencies
Market Introduction
Financial Projections
Funding Required
Summary
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© 2012 VT KnowledgeWorks
- 2. Business Plan Presentation
Company Name & Mission
Company name (& logo), address, and
name of President/CEO (or presenter)
Company mission - elevator pitch
be concise
grab the attention of the audience
must be based on customer need,
company’s competitive advantage and
company’s value proposition
specify geographic region to be
served
© 2012 VT KnowledgeWorks
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- 3. Business Plan Presentation
Compelling Customer Need
State the compelling customer need being
met by your product
customer demographics
give customer example
Describe product and its benefits
include picture/graphic of product
State the size of the addressable market for
product
use pie chart to show addressable
versus total market
provide short list of potential customers
include data sources
© 2012 VT KnowledgeWorks
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- 4. Business Plan Presentation
Sustainable Competitive Advantage
State product’s competitive advantage in terms
of customer need
How is this advantage sustainable
patents pending, proprietary
intellectual property (IP), …
Use table or matrix to compare your product to
top 3 competitors
base on customer needs
© 2012 VT KnowledgeWorks
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- 5. Business Plan Presentation
Value Proposition – Revenue Model
Use Value Chain diagram to show all steps
required to make, market and sell product
highlight steps provided by company
give examples of companies that may
provide other steps
include all sales channels
State pricing strategy
base on value pricing: how much
customer is willing to pay
state expected gross profit (%), which
will be a function of industry served
show value captured at each Value
Chain step
© 2012 VT KnowledgeWorks
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- 6. Business Plan Presentation
Value Chain Diagram
The Value Chain Diagram is a linked set of the
value-creating activities needed to design,
produce, market, deliver, sell and support a
product
A company should provide only those activities
that require its core competencies
Marketing/Sales
Product Product
Technology Ideation & Distributor Retail Store End Customer
Development Assembly
Company Activities Component
Suppliers
Customer Service
Activities by Others
© 2012 VT KnowledgeWorks
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- 7. Business Plan Presentation
Success/Achievements to Date
When was business started
Product development to date
clearly state level of development
customer interactions & responses
press releases & news articles
Catalog current IP position
Money raised & used to date
amount & sources
© 2012 VT KnowledgeWorks
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- 8. Business Plan Presentation
Product & Prototype Development Plan
Product development & prototype roadmap
milestones versus time chart
proposed product launch date
State projected startup costs to reach each
milestone
© 2012 VT KnowledgeWorks
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- 9. Business Plan Presentation
Management Team & Core Competencies
List (existing) key team members and their
experience - expertise
include their core competencies
state positions they will fill
State core competencies/key positions not filled
by existing team members
show plan to fill these
If appropriate, list Advisory Board members and
their experience - expertise
© 2012 VT KnowledgeWorks
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- 10. Business Plan Presentation
Market Introduction
Introduction to customer base
proposed initial customers
pricing strategy
product evaluation – customer feedback
time schedule & cost
Product launch
regional – customer focus
state introductory pricing if different
© 2012 VT KnowledgeWorks
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- 11. Business Plan Presentation
Financial Projections
Start with product revenues
5 years of projections
show market penetration
Projected Income Statement
revenues, cost of goods sold, R&D
expenses, marketing/sales expenses,
general & administrative expenses
operating income
Projected Cash Flow
© 2012 VT KnowledgeWorks
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- 12. Business Plan Presentation
Financial Projections: Example
Projected Revenues
$3,500,000
$3,000,000
$2,500,000
$2,000,000
$1,500,000
$1,000,000
$500,000
$-
2014 2015 2016 2017 2018
© 2012 VT KnowledgeWorks
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- 13. Business Plan Presentation
Financial Projections Example
Cash Flow
EBITDA CapEx Cash Balance Credit Line Balance
$120,000
$100,000
$80,000
$60,000
$40,000
$20,000
$-
2012 2013 2014 2015 2016
$(20,000)
© 2012 VT KnowledgeWorks
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- 14. Business Plan Presentation
Funding Required
Projected accumulated cash flow
startup costs
capital expenditures
operating income
accounts receivable – accounts payable
adjustments
Cash required against milestones
uses of funds
proposed current & future cash rounds
Projected exit strategy
© 2012 VT KnowledgeWorks
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- 15. Business Plan Presentation
Summary
3 - 4 Bullets Summarizing:
Difference from competitors in meeting
customer need
Addressable market size
Projected 5-year revenue stream
Funding required
Some measure of (projected) return on
investment
© 2012 VT KnowledgeWorks
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