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Vikings wore Horns on their helmets

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How unconscious bias and stereotypes can damage the delivery of digital products. We briefly identify and dispell 5 UX myths that are seen over and over again in our work creating mobile, tablet and web based applications and services.

This 10 minute presentation was delivered at the Digital Finance Masterclass event in london on the 18/11/2014.

Referenced the google multi-platform article and UXmyths.com for some source material. Images gathered from the internet, all copyrights belong accordingly.

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Vikings wore Horns on their helmets

  1. 1. 5K VIKINGS WORE HORNS ON THEIR HELMETS @MATTPOLLS WWW.WEARE5K.COM
  2. 2. BUT IT’S NOT TRUE!
  3. 3. MYTH #1 MOBILE USERS ARE ALWAYS RUNNING FOR (OR SAT) ON A BUS
  4. 4. WHAT’S MY POINT? DON’ T P I G EON HOLE THE CONTEXT IN WHICH DEVICES ARE USED.
  5. 5. MYTH #2 DESIGN IS JUST ABOUT MAKING AN APP LOOK ‘ S E X Y ’
  6. 6. WHAT’S MY POINT? DESIGN IS ABOUT BOTH FORM AND FUNCTION - AND SHOULD BE CONSIDERED FROM THE BEGINNING - NOT TAGGED ON AT THE END.
  7. 7. UX MYTH #3 YOU DON’T NEED THE CONTENT TO DESIGN THE DIGITAL SERVICE.
  8. 8. WHAT’S MY POINT? CONTENT PRECEDES DESIGN. DESIGN IN THE ABSENCE OF CONTENT IS NOT DESIGN, I T ’ S DECORATION.
  9. 9. MYTH #4 MORE FEATURES OR CHOICES = GREATER CUSTOMER HAPPINESS
  10. 10. WHAT’S MY POINT? TOO MANY OPTIONS OFTEN LEADS TO DECISION PARALY S I S AND FRUSTRATION.
  11. 11. UX MYTH #5 YOU ARE LIKE YOUR USERS.
  12. 12. WHAT’S MY POINT? DESIGN FOR USERS. NOT YOU AND YOUR CO-WORKERS.
  13. 13. CONCLUSION BIAS OR ASSUMPTIONS FROM PROJECT STAKEHOLDERS CAN LEAD TO INEFFICIENT PRODUCTS.
  14. 14. DISPEL THE MYTHS TO DECREASE DELIVERY TIME DELIVER A BET TER PRODUCT FOR YOUR USERS
  15. 15. THANKS! MATT@WEARE5K.COM @MATTPOLLS WWW.WEARE5K.COM

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