1. TOP FIVE FACTORS
FOR CHOOSING A
TECH COMM TOOLKIT
Matt Sullivan, TechCommTools.com - @mattrsullivan

2. ASK ANY CRAFTSMAN OR
PROFESSIONAL:
•DOES IT MAKE SENSE TO USE
THE BEST TOOLS?

3. SKILL IS IMPORTANT, BUT
•TOOLS ARE A BIG PART OF GETTING IT
DONE RIGHT
•CHOOSING INCORRECTLY CAN BE
EXPENSIVE

4. WE HAVE AN HOUR TO
TALK ABOUT TOOLS*
• Depending on how long Max’s intro took!

5. DEMOS
FOR
TODAY:
•Interactivity
•Publishing to
Mobile
•Review and
Collaboration

6. FRAMEMAKER INTERACTIVITY
• In the Frame install directory, see
C:Program Files (x86)AdobeAdobeFrameMaker12SamplesUserGuideOutput
• Here is the All Content As PDF version

7. FRAMEMAKER AND ROBOHELP
NATIVE PUBLISHING TO MOBILE
See
C:Program Files (x86)AdobeAdobeFrameMaker12Samples
UserGuideOutputHTML5 of End User Guide Product AUserGuide-Responsive HTML5

8. FM, RH, CP, ACROBAT
COLLABORATION AND REVIEW

9. HERE IS WHERE THE
RECORDING LINK WILL GO
•See http://adobe.ly/Pbdp0J
http://www.slideshare.net/mattrsullivan
for this & other Adobe presentations

10. WHAT’S IN THE SUITE
• FrameMaker 12 – Long form content, XML (including DITA)
• RoboHelp 11 – Topic-based Help and User Assistance
•Captivate 8 – eLearning, assessments
•Presenter 10 – Screen, Camera, and PowerPoint movies
• Acrobat XI – Modify and distribute PDF content

11. TCS IS VALUE
Adobe TCS 5.1 Component
• FrameMaker 12 ($999)
• RoboHelp 11 ($999)
• Captivate 8 ($999)
• Presenter 10 ($499)
• Acrobat Pro XI ($449)
Or $1699 for the full suite
Or $49.99/month for full suite
Most common competitor
• See next slide
• Flare ($999, and subscription is $799/year)
• Articulate Storyline ($1398, a “sale price”)
• Articulate Presenter ($699, same “sale”)
• Don’t know of reasonable alt product
• MadPak is same price, different product
mix.

12. WHY NO FRAMEMAKER
“COMPETITOR”?
FrameMaker 12 is three products:
• Unstructured FrameMaker
• Most like the product MS Word should have been
• More robust referencing, reuse, and numbering than any other unstructured content tool (in my
opinion)
• Structured FrameMaker
• Full XML editor, with code view, hinting, validation, and built-in support for the most widely used XML
standards today. Competes with wildly more expensive products
• XML Author
• XML content authoring tool without the publishing and formatting bells and whistles. Can be
purchased separately for a few hundred dollars.

13. TCS 5.1
GIVES
YOU:
• PRODUCT INTEGRATION FUELING PRODUCTIVITY
• USER-FRIENDLY AUTHORING
(XML OR NON-XML – THE CHOICE IS YOURS)
• SINGLE CLICK PUBLISHING
• ENGAGING AND INTERACTIVE DOCS WITH
ELEARNING VIDEOS AND 3D-MODELS AND
GRAPHICS
• EFFICIENT REVIEW AND COLLABORATION
• A STRONG AND VIBRANT USER COMMUNITY
• MORE RESPONSIVE AND KNOWLEDGEABLE
CUSTOMER SUPPORT
• ‘VALUE FOR MONEY’ WITH 54% COST SAVINGS
RATHER THAN BUYING INDIVIDUAL PRODUCTS
SEPARATELY
GOT
Questions?!

14. SEPTEMBER
25

15. MAKING
TECHNICAL
DOCUMENT-ATION
MORE
INTERACTIVE
• GOOD TECH COMM IS ABOUT ENGAGEMENT. WHETHER IT’S
AN INTERACTIVE TRAINING SCENARIO, A VIDEO, OR
EMBEDDED 3D, TCS5.1 HANDLES RICH MEDIA QUICKLY AND
EASILY.
• JOIN MATT SULLIVAN FOR A ONE-HOUR DISCUSSION OF RICH
MEDIA CREATION AND PLACEMENT USING TCS5.1
APPLICATIONS.
• YOU WILL SEE EXAMPLES OF:CAPTIVATE OUTPUT LINKED IN
FRAMEMAKER AND ROBOHELP PROJECTS
• CREATION AND PLACEMENT OF ADOBE PRESENTER OUTPUT
• CREATION AND PLACEMENT OF ADOBE PRESENTER VIDEO
EXPRESS OUTPUT AND OTHER VIDEO FORMATS (YOU WON’T
WANT TO MISS THIS ONE!)
• PLACEMENT OF U3D FOR WORKING 3D MODELS IN OUTPUT
• MATT WILL ALSO SHOW EXISTING DEEP INTEGRATION WITH
NATIVE ILLUSTRATOR AND PHOTOSHOP DOCUMENTS. IN
SHORT, IF YOU HAVE GRAPHICS IN YOUR TECH COMM, YOU
WON’T WANT TO MISS THIS.

16. OCTOBER 9

17. PUBLISHING
YOUR
TECHNICAL
CONTENT ON
MOBILE WAS
NEVER THIS
EASY
• FRAMEMAKER 12 NOW NATIVELY CREATES
THE MOST POPULAR ELECTRONIC
FORMATS! JOIN MATT SULLIVAN FOR A ONE-HOUR
DISCUSSION ON HOW EASY IT IS TO
CREATE THE FORMATS DIRECTLY FROM
FRAMEMAKER. MATT WILL SHOW YOU:
• OUTPUT FROM THE 5 NATIVE OUTPUTS IN
FRAMEMAKER 12THE BASICS FOR SETTING UP
THE OUTPUT, INCLUDING CUSTOMIZING
RESPONSIVE HTML5 SKINS
• MATT WILL ROUND OUT THE SESSION WITH A
COMPARISON OF THE ROBOHELP 11
RESPONSIVE HTML5 OUTPUT, AND WHY YOU
MIGHT CHOOSE EITHER OF THESE EXCELLENT
MOBILE CONTENT SOLUTIONS.

18. NOVEMBER
6

19. NEXT-GENERATION
REVIEW &
COLLABORATE
WORKFLOWS IN
TECH COMM
• AS TECH COMM PROFESSIONALS ARE ASKED TO DO MORE
WITH LESS, WORKGROUP COLLABORATION AND SHARED
REVIEWS CAN HELP EVEN OUT THE LOAD. JOIN MATT
SULLIVAN FOR A ONE-HOUR DISCUSSION ON BOTH NEW AND
EXISTING REVIEW AND COLLABORATION OPTIONS IN TCS5.1.
• BY THE END OF THE SESSION, YOU’LL BE MORE COMFORTABLE
WITH:
• DROPBOX AND OTHER CLOUD-BASED COLLABORATION
• FRAMEMAKER 12 AND ROBOHELP 11 CONTENT
MANAGEMENT OPTIONS
• PDF-BASED REVIEWS FOR FRAMEMAKER 12, ROBOHELP
11, AND CAPTIVATE
• 8THE FREEDOM TO EDIT CONTENT DURING SHARED
REVIEWS
• APPROVING/REJECTING COMMENTS FROM REVIEWS
• REVIEW ON THE GO WITH MOBILE PDF REVIEW OPTIONS
• MANY OF THESE FEATURES ARE NEW, OR GREATLY IMPROVED
OVER PREVIOUS VERSIONS, SO MAKE SURE YOU MARK YOUR
CALENDARS TO GET UP TO SPEED ON THESE VALUABLE TIME-AND
LABOR-SAVING TIPS.