Regardless of the tool used for production, creating effective screencasts is an art. Here is an overview of a presentation of this topic to Orange County STC.
3. What are the
seven steps?
Improve branding
Choose proper length
Proper audio
Choose appropriate video tools & settings
Proper lighting
Tether goals to budget
Make speed/quality improvements to the process
6. Text version
The growing user preference for video over text content is a wake up call for technical communicators. Screencasts provide
added value to online documentation for today's users. Examples include: tutorials, simulations, and software demonstrations.
A screencast is a video recording of computer screen output, often containing audio narration and/or text annotations. Some
screencasts grab your attention, and demand to be watched! Others? Well, not so much.
Join OCSTC senior member Matt Sullivan for a presentation about how to create effective screencasts, including:
• Identifying candidates for screencasts
• Using a Title First approach to content and script
• Choosing resolution and recording size
• When to use audio, and maximizing audio quality
• Whether you should consider a ‘talking head’ video
7. What did you judge me on today?
Personal Appearance
Slides
Demeanor
8. Length
Your lesson is like a web page.
You only have a few seconds to
connect and convert
9. Important to get to the point
How many seconds
til you judged me?
10. Strategy for keeping it short
Title-first approach
•Establish your goal
•Write script to meet goal
•Granularize! Leverage your LMS
12. Order of
operations
1. Clarify goal/create title
2. Storyboard/script
3. Record screen/video
4. Edit
5. Record audio
6. Apply branding elements
7. Publish/broadcast
21. 3-point lighting basics
• 2 lights in front of subject, slightly
above eye/camera level
• 1 light behind/below subject,
lighting bkg or subject
22. Lighting temperature
5600° Kelvin is considered Daylight
Lower numbers are considered warmer
Most bulbs now have both a number and a temperature graphic
http://www.birddogdistributing.com/images/color-temp-chart.png
23. Lighting temperature
• Incandescent lights are hot, cheap, & expensive to run
• LED lights are cool, expensive, & cheap to run
Consider your environment & budget when purchasing
25. Speed versus quality
Recording frames per second v. recording points in time
Camtasia is generally a frames per second recorder
Captivate is generally a point in time recorder
26. Generalizations
Good equipment is reasonably priced.
Great equipment will make you cry.
Assign hours for production based on size of
audience and significance of interaction
Take your time for title, script, and recording
If recording audio, harness your inner ShamWow!
27. SEVEN STEPS
TO CREATING
EFFECTIVE
SCREENCASTS
Connect with Matt Sullivan
Newsletter-techcommtools.com
Twitter, Facebook, LinkedIn-
mattrsullivan
YouTube-tc2ls or mattrsullivan
matt@mattrsullivan.com
714 798-7596
http://bit.ly/stc-video
Editor's Notes
Your screencasts get judged the same way
Big fan of lists in general, I use PPTX as an outliner