1. “Gluten Free” documentary Pitch
By Matthew Wheeler

2. Content outline of documentary
 What is Gluten?
 Who is affected by gluten?
 What are the affects on people who eat Gluten?
 How are “Gluten free” people countering not being able
to eat Gluten.
 What are experts doing to try and cure this problem.

3. Why you should invest in
my production
 This documentary topic is unique from most
documentaries you find on TV these days.
 It is an informative documentary which people (affected
by Gluten or know someone who is) will benefit from
watching.
 From market research, I have found that there are
barely any market competitors who have touched the
same topic for a documentary. This makes my
documentary stand out in the market from other market
competitors.

4. Target audience
 My target audience is people who are
affected by gluten. This is a large target
audience due to the fact that every one in
ten people in the UK is diagnosed with
coeliac (a illness which has effects on the
person when they eat Gluten)

5. Market Competitors
 One of my market competitors that I analysed was
supersize me. I find that “super size me’s” biggest
strength is, as opposed to just talking about how
bad McDonalds is for you, he is actually
showcasing it. This is much more entertaining for
the audience to watch.

6. Resources
 Filming equipment: I have found a website that sells all
the filming equipment I would need, as a bundle
package.
http://www.newdaypictures.com/Video_Camera_Hire.ht
ml
 Editing suite: The same website I am using for camera
hire also has a editing suite which I will be using.
http://www.newdaypictures.com/editsuite.html
 Interviews one: I have been in contact with the doctor
who first put me on the “Gluten free diet” and monitored
my progress and helped me with problems when I
started on the diet. Dr John Richer has agreed to be
interviewed.
 Interviews two: I have spoken too two celiac community
groups asking them if any of them would be prepared to
be interviewed by me.

7. Personnel requirements
 I will be hiring a minivan/ minibus to get the crew
from one location to another during filming
(interviews).
 I will also need to pay for the accommodation of
my crew. This includes meals too.

8. Cast and Crew
Cast:
 I will be part of the cast for the documentary, because I
will be conducting the interviews and also talking too the
cameras a little about my knowledge and stories of
being Gluten Free.
 Interviewees will be the remainder of my cast who will
be the documentary. One of them being Dr John Richer.
Crew:
 Alex Goodall will be the cameraman during the filming of
the documentary.
 James Sinton will be the sound technician and doing the
health and safety .
 I will be hiring an editor to come in and edit the
documentary at the same time that I hire the editing
suite.

9. Time sheet
Name Role Days when they are
presenting, shooting or editing
Contact number:
Matthew Wheeler Producer
Presenter (part
of the film cast)
Production
manager
14th June- 17th June 2013 for
overseeing and presenting the
documentary when it is filmed.
18th and 19th of June 2013
overseeing the editing of the
footage as it is put into sequence.
07783409221
Alex Goodall Cameraman 14th June- 17th June 2013
filming the scenes and interviews
for the documentary.
07722295053
James Sinton Sound
Technician
Health and
safety
14th June- 17th June 2013
Overseeing that the sound quality
during filming is good quality. Will
also be doing health and safety
checks on each location the crew
and cast films at.
07827450522
Editor (no name due
to the fact that they
are being hired along
with the editing
suite)
Editing 18th and 19th of June 2013
editing the footage into sequence
to create the documentary.
Company phone
number:
+44 (0) 20 8549 9966

10. BudgetItem/ person of cost cost How many days Total
Sony PMW-F3K XDCAM
EX Complete Shooting Kit
http://www.newdaypict
ures.com/Video_Camera
_Hire.html
£890 per week A week because it is
cheaper to hire for a week
instead of four days.
£890
Editing suite
http://www.newdaypict
ures.com/editsuite.html
Quote price
£480 per day Two days £960
Editor
Quote price
£210 per day Two days £420
Cameraman
http://www.cameraman
forhire.com/
£350 per day Four days £1400
Sound technician
http://www.soundengin
eer.co.uk/av-pa-
equipment-
prices.html#labour
£220 per day Four days £880
Accommodation for crew
(includes breakfast)
http://www.premierinn.
com
£66 per person, for each
day
Four days £792
Minibus hire for travel
Quote
http://www.tbirdcourier
s.co.uk/
£190 per day Four days £760
Food and drink for crew £50 per day, for each
person
Four days £600

11. Project Schedule
Dates What’s happening Who is required
7th June- 13th June 2013 Completing the pre-
production for the
documentary.
Matthew Wheeler
14th June- 17th June 2013 Filming the content for
the documentary.
Entire crew:
Matthew Wheeler
Alex Goodall
James Sinton
18th and 19th of June 2013 Editing the footage into
sequence to make the
documentary.
Matthew Wheeler
Film Editor (being hired
with the editing suite)