See how Mr Youth is teaming up with Pencils of Promise to build a sustainable preschool in the village of Pa Suk, Laos.

2. Knowing bigger brains can achieve
bigger things, Mr Youth is teaming up
with our friends, family and clients to
empower the next generation of young
minds.
This holiday season, we are working to
provide youth in another part of the
world with educational opportunity –
a gift we can give ourselves to.
We ask that you help us reach our goal,
so we can help these young students
reach theirs.
Here’s how…

3. 3
Youth for Youth Holiday Fundraiser
ASSIGNMENT
Work with clients, friends and family to help
support youth in another part of the world with
the same educational opportunities, tools and
mentorship that encouraged our own success and
creative spirit.
GOAL
- Raise $25,000 for Pencils of Promise to build a
one-room preschool in the village of Pa Suk, Laos.
- Collect educational supplies to support all of the
village’s school children.
TIMING
November 15 - December 15, 2010

5. 5
THE EDUCATION CRISIS
>75 million children in the world live without a
pre-school education.
>These children miss out on the opportunity to
develop talents, improve lives and contribute to
societal development.
WHY EDUCATION?
>A child is 40% more likely to live past the age of
five if its mother has had a basic education.
>At least 700,000 new cases of HIV could be
prevented each year if all the children in the world
had a classroom to study in.
>For each additional year of secondary school, an
individual’s wages increase by 15–25%.

6. WHO IS PENCILS OF
PROMISE?
A passionate community of individuals
collectively creating a non-profit that
empowers each person, regardless of
status or position, to make a positive
impact on the world. Together, they
build sustainable schools, partnerships
and solutions to enable basic education
for underserved children in the
developing world.
www.pencilsofpromise.org

7. FOUNDING PRINCIPALS: PENCILS OF PROMISE

8. WHO IS MR YOUTH?
One of Fast Company’s Top 10 Most
Innovative Advertising/Marketing
Companies, fueled by a growing team
of Millennials and young leaders.
We play hard, but we work harder.
We know how lucky we are to do
what we do. That’s why we inject a
give-back element into the DNA of
our agency: from painting local
schools, to digging a well in Ethiopia,
to working in our neighborhood soup
kitchen; we have instilled this value in
our ver.
We are passionate, creative,
dedicated and educated, and we’re
excited to share the love.
www.mryouth.com

9. OUR SCHOOL
Village: Pa Suk
District: LPB
Location: North of LPB
KM: 4 KM
Ethnicity: Lao Lum, Hmong, Khmu
Families: 267
Population: 1,356
Occupation: Farmer, Construction, Gov’t
Crops: Vegetables
Water: Yes
Electricity: Yes
Average
Income $500
Pa Suk is located on the outskirts of Luang Prabang City
proper. It is a very large village with a strong educational
infrastructure, the educators at Pa Suk boast of their high
attendance rates and test scores in the 90th percentile of
the national average.
On the first Pencils of Promise visit to Pa Suk, every
classroom was filled with active and attentive students.
The walls were covered in student work that portrayed a
variety of skills form art to math to science.

10. OUR SCHOOL
Proposed Start Date: Nov. 2010
> One-room preschool
>General support structure,
including an assigned Village
Coordinator.
Since Pa Suk is very accessible and
has a firm educational
infrastructure, it will be an ideal site
to continue to pilot any new
structures in student tracking /
monitoring and evaluation practices.
Pencils of Promise will have the
unique ability to easily track
students from the Pa Suk community
before, during, and after their
schooling tenure.

11. PENCILS OF PROMISE: A LOOK BACK AT 2009

12. THE CHILDREN
Pha Theung has 61 eligible preschool-aged children. These children often spent their days
unsupervised while their parents worked, and they had no access to the building blocks of a
basic education. By the time they are able to attend school, they will already be at a
significant disadvantage. With preschool education available to them, they are now able
get a jumpstart on their cognitive development, motor skills, and language skills, which will
ultimately empower them toward a higher quality of life.
THE SCHOOL
PoP broke ground on the Pha Theung Preschool in late March
2009. All of the materials and labor came from the village itself.
After three months of hard work, in early July 2009, the first
Pencils of Promise School was completed. For just over
$18,000 (which includes three years maintenance, materials,
and teacher salary for two years), the village had its first
building with running water and electricity. Thirty-five children
now attend the school in its inaugural year, providing them
with the foundation they need to continue on the path of a
successful education.
CASE STUDY: PHA THEUNG

13. To donate to the Youth for Youth project, visit:
pencilsofpromise.org/mryouth
Or contact us at:
212-779-8700