8. Approfondimenti - Articolo New York Times (registrazione gratuita): www.tinyurl.com/connectingwithconsumers
9. Brands and Social Networks I am interested in interacting with my favourite brands through social networking websites (such as Facebook, MySpace, Bebo etc.) Source: Weber Shandwick Inline Communications Survey Total Agree 35% 31% 35% 32% 47% 50% 24% Total UK Germany France Spain Italy Belgium
11. Quali contenuti INTERNO ESTERNO PR News, Press release Dicono di noi EVENTS Eventi interni Fiere, congressi, ecc. PRODUCTION Informazioni Risorse , Entertainment BUILDING PEOPLE Dipendenti, Manager, Collaboratori Partner, Fornitori, Clienti Headquarter Punti vendita Storie
12. L’attenzione è polverizzata – Es.:video Youtube Video By Number of Views Audience Attention Span Fonte: http://tinyurl.com/yezbchg