1.
MARGROUP’S
PROPOSAL
www.margroup.edu.vn
www.facebook.com/margroup
1994
BE
Dynamic
Creative
Confident
STARTUEH

2.
TABLE OF CONTENTS0
1
2
3
About us
Our services
Our partners
4
5
6
Human resources solutions
Market research solutions
Communication solutions
7 Market development solutions
8 Event solutions
9 Contact us

3.
ABOUT US
Founded in
1994
 Marketing Research Student Group of University of Economics HCM City.
 More than 100 collaborators and members.
 Cooperated more than 500 large and small projects with many companies.
HUMAN
 Young
 Dynamic
 Responsible
 Willingness to work
EXPERIENCE
 Risk management
 Quick solution
 Organizational skills
SERVICE
 Flexibility
 Reasonable expenses
1

4.
OUR SERVICES
1
2
4
3
5
Human Resources Solutions
Market Research Solutions
Communication Solutions
Market Development Solutions
Event Solutions
2

5.
OUR PARTNERS3

6.
HUMAN RESOURCES SOLUTIONS4
RECRUITMENT FOR HONG PHU COMPANY
TARGET Recruit 12 PGs and 6 SUPs for sampling program.
TIME Sampling program began from 01/12/2013 to 31/12/2013.
AREA 72 markets in Ho Chi Minh City.
PROJECT

7.
HUMAN RESOURCES SOLUTIONS4
12
20
6
10
0
0
5
10
15
20
Company
requirement of PG
Margroup recruitment
of PG
Company
requirement of SUP
Margroup recruitment
of SUP
Late requirement
EFFICIENCY OF RECRUITMENT
People

8.
HUMAN RESOURCES SOLUTIONS4
18 18
0
0
5
10
15
20
Recruited Not quit halfway Quit halfway
HR EVOLUTION IN THE PROCESS OF
WORKING
People

9.
HUMAN RESOURCES SOLUTIONS4

10.
HUMAN RESOURCES SOLUTIONS4

11.
MARKET RESEARCH SOLUTIONS5
MARKET RESEARCH FOR VASCARA
TARGET Survey potential Vascara’s customers.
TIME 2 weeks.
AREA 19 districts in Ho Chi Minh City.
PROJECT

12.
1100
1210
1000
1050
1100
1150
1200
1250
Commitment Implementation
SAMPLE
MARKET RESEARCH SOLUTIONS5

13.
MARKET RESEARCH SOLUTIONS5
25% 25% 25% 25%
28.1%
26.8%
23.6%
21.5%
0%
5%
10%
15%
20%
25%
30%
20 - 25 25 - 30 30 - 35 > 35
SAMPLE RATE BY AGE GROUP
Commitment Implementation

14.
85
25
85
30
85
60
45
50 50
95
80
45
110
30
40
45
40
50 50
THE NUMBER OF SAMPLE BY AREA
Commitment = Implementation
5 MARKET RESEARCH SOLUTIONS

15.
5 MARKET RESEARCH SOLUTIONS

16.
5 MARKET RESEARCH SOLUTIONS

17.
COMMUNICATION SOLUTIONS6
MEDIA OFFLINE FOR
THE EDUCATION COMPANY (TEC)
TARGET Expand recognition of TEC for students.
TIME 1 week.
AREA 20 high schools in HCM City.
PROJECT
FORM Distribute 14.000 flyers

18.
COMMUNICATION SOLUTIONS6
14000
13300
9800
420
0
3000
6000
9000
12000
15000
Sent flyers Recipients Readers Questioners
RESULT
Number of people

19.
COMMUNICATION SOLUTIONS6
100%
95%
70%
3%
0%
20%
40%
60%
80%
100%
Sent flyers Recipients Readers Questioners
RESULT
Rate

20.
COMMUNICATION SOLUTIONS6

21.
COMMUNICATION SOLUTIONS6

22.
7 MARKET DEVELOPMENT SOLUTIONS
SALES FLASHCARD BLUE-UP
FOR BLUEWAY COMPANY
TARGET 600 flashcards.
TIME 3 times each year: July, September and November.
AREA University of Economics HCM City.
PROJECT

23.
7 MARKET DEVELOPMENT SOLUTIONS
600
700
500
550
600
650
700
Target Sales
RESULT
Flash card

24.
7 MARKET DEVELOPMENT SOLUTIONS

25.
7 MARKET DEVELOPMENT SOLUTIONS

26.
EVENT SOLUTIONS8
MARGROUP’S EVENT: CMO CONFERENCE
2013: SHOPPER MARKETING INSIGHT
TARGET 250 – 300 participants.
TIME Sunday, November 3rd 2013 at 1:00 pm.
PLACE Second floor, Conference Center, 272 Vo Thi Sau Dist 3 HCM City.
PROJECT

27.
EVENT SOLUTIONS8
SPEAKERS
 Mr. Tran Hung Thien
General Manager GCOMM.
 Mr. Nguyen Thuan Dat
General Manager DFS Vietnam South Global Travel Retail.
 Mrs. Tran Thi Lan Huong
Commercial Effective Associate Director – Mead Johnson
Nutrition.
 Mrs. Truong Thi My Linh
Planning Director Phibious.

28.
EVENT SOLUTIONS8
250
261
243
200
210
220
230
240
250
260
270
Target Registered Attended
RESULT
People

29.
EVENT SOLUTIONS8
0.8 0.8 1.53.9 7.6 2.3
5.4
6.9
6.9
35.7
34.4 38.5
54.3 50.4 50.8
0%
20%
40%
60%
80%
100%
Welcome and
dedicated guide
Fast and convenient
check in
Friendly attitude
PARTICIPANTS’S COMMENT ABOUT
RECEPTION
Totally Agree
Agree
Neutral
Disagree
Totally Disagree

30.
EVENT SOLUTIONS8
1.5 3.1
9.2
4.6
18.5 20.6
40.8
38.2
30 33.6
0%
20%
40%
60%
80%
100%
Good sound quality Proper light on stage
PARTICIPANTS’S COMMENT ABOUT
TECHNOLOGY
Totally Agree
Agree
Neutral
Disagree
Totally Disagree

31.
EVENT SOLUTIONS8
10.7 11.5
22.1 19.7
31.3
38.5
17.6
17.2
18.3 13.1
0%
20%
40%
60%
80%
100%
Proper seat Well arranged tea break area
PARTICIPANTS’S COMMENT ABOUT SET UP
AND TEA BREAK
Totally Agree
Agree
Neutral
Disagree
Totally Disagree

32.
EVENT SOLUTIONS8

33.
EVENT SOLUTIONS8

34.
EVENT SOLUTIONS8

35.
EVENT SOLUTIONS8

36.
EVENT SOLUTIONS8

37.
CONTACT US
TRAN MAU THANH
(+84) 906 321 314
mauthanh@margroup.edu.vn
Board of Leader of Margroup
www.margroup.edu.vn
9

38.
THANK YOU
FOR YOUR TIME
ENDBe dynamic – Be creative – Be confident