Loot! has developed a mobile marketing platform that incentivizes micro-influencers to create and share branded content through rewards. Businesses use the platform to run location-specific mobile campaigns, rewarding users for actions like sharing content or taking branded photos. The platform has over 60,000 users who have created 350,000 pieces of content, with a $120,000 revenue run rate for 2015. Loot! partners with NativeX to reward app installs, generating additional revenue.

1. For Prospective Investors

2. The world has gone mobile creating a major opportunity for brands to utilize
innovative mobile ads to propel sales ahead of their competition. Word of mouth is
the most powerful form of advertising, but how do we capitalize on this? At Loot!,
our team has developed a mobile first, incentivized word-of-mouth marketing
platform with a focus on targeting micro-influencers at scale, through full automation
while offering robust performance analytics.
Businesses use our platform to run location specific, mobile first marketing
campaigns, which incentivize users to either create or share branded content.
Customers receive cash and other great rewards instantly by completing different
actions for their favorite brands.
Meet The Future of Advertising
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Incentivized Word-of-Mouth

3. Loot! Key Facts and Figures
60,000 users (adding 600-1,000 new users daily)
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350,000 pieces of branded content created and shared
$120,000 run rate for 2015
Featured in

4. Today’s consumer is smarter than ever and isn’t sold just because they saw a banner ad or TV commercial. In fact, 75% of people don’t
accept advertisements as truth! On top of this 72% of marketers do not recognize or leverage customer referral value. Both of these facts
are amazing, considering that…
A Word Of Mouth Problem
92%
81%
of people trust recommendations from friends and
family more than all other forms of marketing.
of US consumers’ purchase decisions are
influenced by their friends’ social media posts.
49% of US consumers say friends and family are their
top sources of brand awareness.
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5. There is currently a massive imbalance in mobile advertising as
20% of media is consumed on mobile devices, but only 3-4% of
total ad spend is allocated to mobile. This same imbalance existed
in the late 90s for the Internet.
0%
5%
10%
15%
20%
Mobile
Time Spent
Ad Spend
A Mobile Problem
11%
89%
Time Spent in Apps
Time Spent on Web
Mobile users spend 89% of their time accessing media through apps and
only 11% accessing media through the web. Banner ads and search ads
can’t reach users while they are in apps. Brands need to get in front of
users while they are in apps.
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6. The mobile ad market is predicted to reach $35.62 billion by
2017 (according to emarketer) at which point it will exceed
desktop ad spending.
AdSpendinBillions
$0
$10
$20
$30
$40
2013 2014 2015 2016 2017
Mobile Ad Spend
Desktop Ad Spend
The Market Opportunity
The native ad market is predicted to reach $5 billion by 2017
(according to emarketer). Native advertising will be the most
effective way to advertise on mobile.
AdSpendinBillions
$0
$1
$3
$4
$5
2013 2014 2015 2016 2017
Native Ad Spending
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7. Our Solution
Influential Customers Branded Content
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Our native iPhone, Android and HTML 5 apps allow brands to tap into the influence of their customers by rewarding them for
completing valuable social actions, such as taking a picture with a brand’s product or sharing a brand’s message on Facebook.
We have created a new form of mobile advertising, where the brand’s experience becomes the advertisement.

8. How Customers Look To Us
The process starts with our users. We look at each users Facebook, Twitter and Loot! activity/data to determine how
influential they are for the respective brand running a campaign.
Joe
300 Twitter Followers
200 Facebook Friends
1.2 Engagements/Post
Steve
13,000 Twitter Followers
1,000 Facebook Friends
20 Engagements/Post
Bill
20 Twitter Followers
60 Facebook Friends
.1 Engagements/Post
Stacey
2,000 Twitter Followers
750 Facebook Friends
14 Engagements/Post
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9. How It Works
When our users log into our app they view campaigns from local and national businesses. When a campaign excites them
they participate by either sharing the brand’s message on Facebook and Twitter or taking a picture of themselves with the
brand’s product.
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10. Reward Fulfillment, Made Easy
Once the user completes the action for the brand they receives an awesome reward: cash, product, experiences or promo/
coupon code. Users can keep track of their rewards with their in-app wallet. With their Loot! wallet they can withdraw cash
earnings via PayPal, receive coupon codes and redeem non-cash rewards in store by showing an in-app confirmation ticket.
Joe
Earned $1 for taking a picture
of himself wearing his Nike shoes
during soccer practice.
Bill
Earned a backstage pass to
see Less Than Jake in concert
for posting about the show on
Facebook.
Stacey
Earned a $10 gift card for
Edible Arrangements by taking
a picture of her arrangement.
Steve
Earned a free small Starbucks
coffee for Tweeting about a new
flavor coffee.
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11. Unlockable Rewards and Campaigns
Our newest and most exciting feature allows brands to lock campaigns with a branded code. This will allow brands to reward their
customers for a nearly unlimited number of actions, such as visiting a physical store, buying a product or watching a video. Once the
customer completes an action they will receive a unique branded code, which they can use to access the offer on Loot! Brands can also
use this new feature to hand pick the super fans and customers that they want participating in a campaign. Only the invited individuals
would be able to participate in the campaign and receive the reward.
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Visit a store
Buy a product
Watch a video
LOOTROCKS
Complete External Actions Receive a Code Enter Code on Loot! Access Campaign
Earn Reward
Become A Super Fan

12. 60,000 users
65,000 photos submitted
1,200,000 views of submissions
User and Market Traction
275,000 shares for brands
300,000 rewards earned
$95,000 earned by users
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Featured In
“Chasm.io (Formerly Wahooly) Merges With Social Marketing App Loot”
“NativeX and Loot partner to pay you $1M to promote brands, games on mobile”

13. We formed an exclusive partnership with NativeX at the start of December 2014. We’ve integrated their API into our
platform allowing us to reward our users for installing and using both iOS and Android apps. Our users on average receive
20% of the publisher payout for downloading each app while the remaining 80% is split 50/50 between ourselves and
NativeX. We have essentially found an arbitrage in the market where we can “sell” app installs for 2-3x what we “buy”
them for. This is a win for all parties involved as our customers get new users, our users get an awesome reward and we
generate revenue.
Strategic Partnership With NativeX
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+ =
Stable and expanding revenue stream
Subsidized in-network ad spend for user growth
Introductions to Fortune 500 advertisers
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“We love the creativity of the team at Loot! to creatively engage their users with brands.
It’s a great fit for our high-performing native ad campaigns.”
- Rob Weber, Co-founder and SVP Business Development at NativeX

14. Some of the big customers that have run campaigns on our platform
•Priceline
•Trulia
•Realtor.com
•Dunkin’ Donuts
•Walgreens
•CBS
•Lyft
•Hotels.com
•Hasbro
•RetailMeNot
•Kim Kardashian
•505 Games
•Amazon
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Big Customer Traction

15. Executive Team
Nick Haase - CEO
Nick started his career in medical device sales and quickly launched his first successful venture, a medical device distributorship,
which reached more than $1MM in revenue in its first year. His ability to quickly build meaningful relationships through his
outgoing nature and honest efforts, allowed him to excel quickly in this field. Nick graduated Emory University in 3.5 years with a
double major in Political Science and Economics with a minor in Finance.
Max Finn - COO
Max started his career in the commercial real estate industry. He was the head of digital and social media marketing at NAI
Global; the world’s largest network of commercial real estate firms. He developed a comprehensive social media marketing
strategy for the global brand, the 185+ member firms and for a majority of the 5,000 brokers. Max graduated magna cum
laude from Babson College with a double concentration in Entrepreneurship and Strategic Management.
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Dana Severson - VP of Sales & Marketing
Dana is the VP of Sales & Marketing at Loot! Prior to joining Loot!, Dana spent two years as the CEO of the highly publicized
influence-for-equity startup, Wahooly. He's an AngelPad alum, accomplished marketing hack and veteran to the startup
community. Additionally, he contributes weekly to Pando Daily and inc.com.

16. Our Advisors
Garth Holsinger - Former VP Strategic
Partnerships and Business Development
at Klout
Mark Kingston - Former CEO of ARGUS
Software, Current CEO of The Pavonis Group
Boyd Mark - AuthenTec’s Director of
Marketing and eCommerce
Francis Wisnewski - Founder of Hard Eight
Futures and Downsize Fitness
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* Both Mark Kingston and Francis Wisnewski have invested in Loot!

17. Brand Ambassador
Manager Play Book
Contact Us
3600 Fillmore Street
Unit 401
San Francisco, CA 94123
750 North Orange Ave.
Unit 4302
Orlando, FL 32801
Nick Haase
Email: nick@loot-app.com
Phone: 214-673-3067
Maxwell Finn
Email: max@loot-app.com
Phone: 609-664-6630
Dana Severson
Email: dana@loot-app.com
Phone: 612-327-1740
facebook.com/lootapp
twitter.com/l00tapp
$1.5 Million
Investment Opportunity
We are raising up to
through the sale of preferred stock
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