Marketing Questions and Answers

1. Multiple Choice
Questions in Marketing
580 Frequently asked
questions are
answered.
Book by
Maxwell Ranasinghe
M.A( Interdisciplinary Studies) York, CPM ( Marketing) New Haven,
BSc.( Business Administration) USJP, Attorney at Law.

2. I have taught marketing for last 20 years in number of
universities and professional institutes. Further I have
conducted various marketing and management related
workshops to the corporate sector.
MCQs are now a very important part of marketing
examinations all over the world. As such, I wrote this book on
Multiple Questions to help students in passing exams.
I gathered question papers on MCQs of many universities, and
professional institutes
I analyzed more than 1600 questions and found that there are
a set of questions that are frequently asked. It came to around
580 questions, and I answered all these questions in my e-
book.

3. • The questions and answers discussed in the book cover a
standard syllabus of marketing in Diploma, Undergraduate
and Graduate level courses
• I have discussed MCQs by categorizing it to 12 categories
namely - Introduction to Marketing, Marketing
Environment, Marketing Mix, Marketing Research,
Consumer Behavior, Segmentation, Targeting and
Positioning, Product , Price, Distribution, Promotion ,
Marketing Planning and Information and Communication
Technology for Marketing. As such there are 12 chapters to
the book.
• I decided to select 20 MCQs from each chapter and make
12 presentations
• As such, you will be able to view 12 presentations in this
series and to learn 240 MCQs out of 580 MCQs in my book

4. Now take a piece of paper and a pen, get ready for
an MCQ Exam
In this
presentation, I
will discuss 20
MCQs selected
from Chapter
12 of my book
Information and
Communication
Technology for
Marketing

5. 1. What ICT
stand for
1. Information and Communication
Technology
2. Internet Communication Tools
3. International Computer Technology
4. Integrated Communication Terminology

6. 2. ICT
elements could
be described as
• 1. Processing data via computers
and other electronic devices
• 2. Telecommunications to
connect people, process and
distribute information, make
sales and purchases
• 3. Internet based social media and
other channels, blogs and other
sites
• 4. All of the above

7. 3. ICT has made a
tremendous effect on
marketing research, designing
of products, manufacturing
and testing products,
communications, accounting
and financial record keeping,
tracking market information,
logistics and inventory control
1. True
2. false

8. 4. ICT has become so widespread
mainly because
1. It is easy to learn and install
2. It is free or charged at low prices
3. Comparatively low cost and provide wider
access to information across borders
4. Managed by an international body with widely
accepted standards

9. 5. A person comes to you and says that he wants to open a business that he
could offer his products globally at any time of the day. He says that he has a
only a small capital. You would propose him to
1. Establish a business locally and appoint agents all over the world
2. Establish a business and have an e-commerce site
3. Establish a business and advertise all over the world
4. Establish a business and entrust the distribution of products to a multinational
company

10. 6. IT has made possible
to customers to directly
access marketers and
forward their specific
requirements and order
tailor made products. As
a result,
……………………….
has been made possible
1. Mass
marketing
2. Niche
marketing
3. Focus
marketing
4. Mass
customisation

11. 7. When a vast
network of computers
connected and
exchange of
information is taking
place like a web, it is
called
1. Extranet
2. Intranet
3. World Wide Web
4. Google

12. 8. A network of
computers connecting
communications
throughout an
organisation. Different
levels of passwords
will give access to
different kinds of
information of the
organisation
1.
Extranet
2.
Intranet
3. World
Wide
Web
4. Close
net

13. 9. A network of computers connecting members of
value/ supply chain. Can access producers of raw
materials, suppliers of utilities, distributors etc.
1.
Extranet
2. Intranet
3. World
Wide Web
4. Distant
net

14. 10. Some of the companies started their business only
through developing a website in the internet. They were
not existing before in the physical form. These companies
are called
1. “Pre Net” companies
2. “Dot com” companies
3. “Pure click” companies
4. “Brick and Click” companies

15. 11. Some of the companies had their businesses establishments physically
before they started operating through internet. These businesses are called
1. “Post Net” companies
2. “Dot com” companies
3. Pure click companies
4. “Brick and Click” companies

16. 12. There has been a
substantial increase
in the internet based
promotion and
advertising during
the past two decades
as a result of
1. Comparatively low cost
2. Increase in the use of internet and social media
by people
3. Decrease in the readership of conventional
newspapers mainly with the younger generation
4. All of the above

17. 13. All except one
statement sated
below are tools
that are used
through the
internet to
promotion
1. Advertising
2. Direct Marketing
3. Media releases
4. Technical Support

18. 14. Potential barriers in spreading the
internet usage is in developing countries is
1. Increase in the computer literacy
2. Low cost of setting up
3. Lack of electricity, fluctuations and thunder
and lightning
4. Government regulations

19. 15. At the early stages of e-commerce, most popular products purchase through internet were
1. BOOKS, CDS, SOFTWARE,
MAGAZINES, ONLINE FILMS
AND INFORMATION
2. PERSONAL CARE
PRODUCTS
3. AIRLINE TICKETS AND
HOLIDAY PACKAGES
4. UNAVAILABLE PRODUCTS
IN THE LOCAL MARKETS

20. 16. Internet based activities of marketing falls under
1. Strategic Marketing
2. Marketing Operations
3. Modern Marketing
4. Interactive Marketing

21. 17. A majority of
the customers of
products like
mobile phones, go
though the internet
reviews and
compare and
contrast features,
benefits and prices
of competitive
brands. As a result
• 1. Personal selling has become very
important
• 2. Substantial part of the decision of buying
is made well before a person visits to a
shop
• 3. Consumers get confused
• 4. Marketers have more power to convince
customers through internet

22. 18. Email
marketing
1. Is one of the most
inexpensive modes of
advertising
•2. Can reach any part of
world
•3. Depends on a database of
addresses
•4. All of the above

23. 19. The major
issue in the fall in
the popularity of
using email for
marketing is
1. Slow speeds
2. Computer Viruses
3. Regulation by governments
4. Disinterest in people for the
commercial emails

24. 20. M-
commerce
1. MAKING TRANSACTIONS
THROUGH MAJOR
MARKETING PORTALS
2. MAKING TRANSACTION
THROUGH DESKTOP
COMPUTERS
3. MAKING TRANSACTIONS
THOUGH MOBILE DEVICES
4. TAKING MINIMUM RISK
IN MAKING TRANSACTIONS
THROUGH MOBILE DEVICES

25. • If you are interested in viewing the whole book, which has
580 Questions and Answers, please Log on to Amazon.com
and search
• “Marketing MCQs by Maxwell Ranasinghe”
• You can read the digital version free or download it by just
paying USD4.99
• I strongly believe it is a very good investment for you and I
also consider it as an appreciation of my work towards the
student community
• Next slide has the answers to the questions in this
presentation
• Answers to questions in this presentation appears on the
next slide

26. Answers
• 1-1 11-4
• 2-4 12-4
• 3-1 13-4
• 4-3 14-3
• 5-2 15-1
• 6-4 16-2
• 7-3 17-2
• 8-2 18-4
• 9-1 19-4
• 10-3 20-3