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Name : Maya Dayma
Roll No. : 02
Subject : Campaign of “Manyavar”
Submitted to : Sweety Mam
About company :
• Formation :1999
• Type : Privately Owned
• Headquarters : Kolkata
• Indian Leader : Ravi Modi
• Chief Visualizer : Shilpi Modi (Wife of Ravi Modi)
• Parent organization - Vedant Fashions Pvt. Ltd.
• Motto : Earn your Respect
• Website - http://www.manyavar.com/
Brand Information :
• Brand Products : Ethnic wear , Traditional
outfits like Sherwani , Kurta , Indo - western,
Kurta and Jackets , Kids wear, Accessories
• Target Group : Men ( 10 yrs to 45 yrs) and
recently started their brand for women named
“Mohey”
Campaigns :
• Yaar ki shaadi
• Rang Jama de
• Jab bhi koi khushi ki baat ho :
• Swatantra diwas
• Diwali
• Convocation
• Kurta film : Shopping with wife to impress
someone else
• Manyavar No Nahana No Khana
Social Media connect..
Manyavar advertising campaign
Outdoor Publicity :
Manyavar advertising campaign
Manyavar advertising campaign
Slogans :
• “Maan dene se maan milta hai”
• “Pehno apni pehchan”
• “Rang Jama De”
• “Jab bhi koi khushi ki baat ho”
• “Earn your respect” is the punchline of this
brand.
MARKETING AND OUTREACH :
• Manas
• Kolkata free dress up with uber
• 400+ stores including 60 flagship and 12
international stores across 168 cities in India,
U.S.A, Bangladesh, U.A.E, Nepal and Saudi
Arabia.
• It serves the world’s elite with finest Indian
elegance.
Manyavar advertising campaign
Manas, An Initiative By Manyavar:
• Manas foundation is a non-profit, private
charitable organisation to help children with
heart ailments, conduct surgeries and treat
congenital heart disease.
• It funds 500 heart surgeries every year.
Journey of Brand :
• 2007 – 08 : Launch of an Exclusive Business
Outlet format as Manyavar opens its first outlet
outside Kolkata, in Bhubaneshwar.
• 2010 - marked the inauguration of the 100th
store in Santa Cruz, Mumbai.
• 2011 - was a highlight with the establishment
of Manas Foundation, a non-profit, charitable
organization dedicated to support heart
surgeries in children.
• In the same year, it crossed borders with the
opening of their first international store in
Dubai, followed by Bangladesh.
• 2012 – It reached upto 200 stores.
• It inaugurated in Karol Bagh, New Delhi.
• Manyavar collaborates with Indian Premier Leaugue to
partner Kolkata Knight Riders. The year’s high was the
launch of www.manyavar.com
• 2013 - In more than 100 cities.
• The 300th store opened in Quest Mall, Kolkata.
• Association with IPL grew stronger with sponsoring
Kolkata Knight Riders, Delhi Daredevils, and Sunrisers
Hyderabad.
• 2014 - 333rd store : the grandest Manyavar
store in Mumbai.
• It partnered Indian Super League as Associate
Sponsors.
• Film advertisements aired across India making it
a national brand.
• 2015 - 400th store in Hazrathanj, Lucknow
• 2016 - The launch of Women’s Celebration Wear
label - Mohey.
• Manyavar opened in New Jersey, USA
My views :
• It creates impact by presenting itself as ‘a
mark of respect’, a brand with which
consumers can proudly associate with.
• If you look at the origin of Menswear ads or
their positioning, it has always been the
formal-type.
• The brand has a connection with customers
emotionally.
• Manyavar is an instant hit because :
1. It hopes to be a true Indian brand
2. It has touched the Indian Male's biggest
occasion - Marriage
3. It also gives the Indian Male to present
himself on other Indian "festivities".
References..
• https://www.fashionunited.in/news/fashion/many
avar-cashing-in-on-ethnic-wear-031220101423
• http://www.indiaretailing.com/2014/11/17/fashion
/manyavar-rooted-in-tradition-growing-in-style/
• http://www.afaqs.com/news/story/43167_Manya
var-goes-outdoor
• https://www.youtube.com/channel/UCLFcNhsW8
b2lfggndqNN3jA/videos?sort=p&shelf_id=2&vie
w=0
Thank You..

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Manyavar advertising campaign

  • 1. Name : Maya Dayma Roll No. : 02 Subject : Campaign of “Manyavar” Submitted to : Sweety Mam
  • 2. About company : • Formation :1999 • Type : Privately Owned • Headquarters : Kolkata • Indian Leader : Ravi Modi • Chief Visualizer : Shilpi Modi (Wife of Ravi Modi) • Parent organization - Vedant Fashions Pvt. Ltd. • Motto : Earn your Respect • Website - http://www.manyavar.com/
  • 3. Brand Information : • Brand Products : Ethnic wear , Traditional outfits like Sherwani , Kurta , Indo - western, Kurta and Jackets , Kids wear, Accessories • Target Group : Men ( 10 yrs to 45 yrs) and recently started their brand for women named “Mohey”
  • 4. Campaigns : • Yaar ki shaadi • Rang Jama de • Jab bhi koi khushi ki baat ho : • Swatantra diwas • Diwali • Convocation • Kurta film : Shopping with wife to impress someone else • Manyavar No Nahana No Khana
  • 10. Slogans : • “Maan dene se maan milta hai” • “Pehno apni pehchan” • “Rang Jama De” • “Jab bhi koi khushi ki baat ho” • “Earn your respect” is the punchline of this brand.
  • 11. MARKETING AND OUTREACH : • Manas • Kolkata free dress up with uber • 400+ stores including 60 flagship and 12 international stores across 168 cities in India, U.S.A, Bangladesh, U.A.E, Nepal and Saudi Arabia. • It serves the world’s elite with finest Indian elegance.
  • 13. Manas, An Initiative By Manyavar: • Manas foundation is a non-profit, private charitable organisation to help children with heart ailments, conduct surgeries and treat congenital heart disease. • It funds 500 heart surgeries every year.
  • 14. Journey of Brand : • 2007 – 08 : Launch of an Exclusive Business Outlet format as Manyavar opens its first outlet outside Kolkata, in Bhubaneshwar. • 2010 - marked the inauguration of the 100th store in Santa Cruz, Mumbai.
  • 15. • 2011 - was a highlight with the establishment of Manas Foundation, a non-profit, charitable organization dedicated to support heart surgeries in children. • In the same year, it crossed borders with the opening of their first international store in Dubai, followed by Bangladesh.
  • 16. • 2012 – It reached upto 200 stores. • It inaugurated in Karol Bagh, New Delhi. • Manyavar collaborates with Indian Premier Leaugue to partner Kolkata Knight Riders. The year’s high was the launch of www.manyavar.com • 2013 - In more than 100 cities. • The 300th store opened in Quest Mall, Kolkata. • Association with IPL grew stronger with sponsoring Kolkata Knight Riders, Delhi Daredevils, and Sunrisers Hyderabad.
  • 17. • 2014 - 333rd store : the grandest Manyavar store in Mumbai. • It partnered Indian Super League as Associate Sponsors. • Film advertisements aired across India making it a national brand.
  • 18. • 2015 - 400th store in Hazrathanj, Lucknow • 2016 - The launch of Women’s Celebration Wear label - Mohey. • Manyavar opened in New Jersey, USA
  • 19. My views : • It creates impact by presenting itself as ‘a mark of respect’, a brand with which consumers can proudly associate with. • If you look at the origin of Menswear ads or their positioning, it has always been the formal-type. • The brand has a connection with customers emotionally.
  • 20. • Manyavar is an instant hit because : 1. It hopes to be a true Indian brand 2. It has touched the Indian Male's biggest occasion - Marriage 3. It also gives the Indian Male to present himself on other Indian "festivities".
  • 21. References.. • https://www.fashionunited.in/news/fashion/many avar-cashing-in-on-ethnic-wear-031220101423 • http://www.indiaretailing.com/2014/11/17/fashion /manyavar-rooted-in-tradition-growing-in-style/ • http://www.afaqs.com/news/story/43167_Manya var-goes-outdoor • https://www.youtube.com/channel/UCLFcNhsW8 b2lfggndqNN3jA/videos?sort=p&shelf_id=2&vie w=0