In this short presentation we share the way Mayankho was born as a web analytics solution at Volkswagen Netherlands to collect customer feedback data and easily integrate it with our behavioral data in Google Universal Analytics through our tag management solution Tealium. We also give a first general outline on how Mayankho works. We also ask for your feedback to develop the solution further to match your particular needs in the future. Learn more at our website: http://www.mayankho.com

1. Mayankho.com | @Mayankho | mail@mayankho.com
Integrating customer
feedback data with web
analytics data

2. 1.
UNDERSTANDING
VISITOR INTENT
The road to building our own feedback solution

3. This is where we used to work
We sold cars in the Netherlands.

4. Visitors came to Volkswagen.nl for many reasons,
and we had to figure out which reason it was….
▷ Buy a new car
▷ Buy an occasion car
▷ Find a nearby dealership
▷ Get new windscreen whipers
▷ Learn about navigation systems
▷ Just because they love cars
▷ etc...
...and we also had to figure out if they were
successful during their visit

5. “We have to figure out visitor intent
(why), analyze behaviour based on
intent and understand when a
website visitor is happy with their
experience.

6. Getting a full customer view
What?
Who?
Why?
Webanalytics data
CRM Data
Customer feedback data

7. Here’s what we concluded
▷ Behavioral data wasn’t enough to get all of
our answers
▷ We need to integrate attitudinal and intent
data with our current behavioral data
▷ We need to do this on a shoestring budget
▷ We need to consider brand design
▷ We need a flexible way to change the
questions and answers
▷ ...and we would like to use the technologies
we already have implemented.

8. 2.
HERE’S WHAT WE CAME
UP WITH
The road to building our own feedback solution

9. Tuncay starts doing
his programming
magic
Building an extension in
Tealium (our TMS) to
integrate the code with our
GA implementation and build
us a simple feedback form

10. This was the form
that fired when you
exit the website
(Tuncay built smart loadrules
too!)
▷ Don’t get the form after
you have used it before
▷ Only fire it on a certain %
of visitors
▷ only fire on certain pages
▷ etc.

11. We integrate the
data with our GA
implementation
Based on events we could
gather attitudinal data in GA
and analyze behaviour based
on specific intent too!

12. Why stop there?
It is now easy to use this solution for other purposes too!
▷ Use it on other websites
▷ Ask different questions
▷ Retarget visitors based on specific answers (TMS
variable delight)
▷ Don’t ask questions, but use the popin logic to popup
an iFrame with a form or other page based on pretty
complex logic
▷ etc.

13. 3.
BUILDING A SOLUTION
FOR OTHERS TO USE TOO
The road to building our own feedback solution

14. Mayankho was born...
Check out Mayankho.com to get early access

15. How does Mayankho work?
A few simple steps in a wizard
1. Select the type of content in the popup you would like
a. Survey
b. HTML content
c. Iframe
2. Give the popin a title
3. Select the way you want to collect the data and implement the code
4. Create the loadrules to determine when the popin should fire
5. If you have a survey, setup the questions
6. Give the popin a design (or use our nice built in template)
7. Grab the code snippet and paste it into your TMS or in your source
code
8. Done!
Check out Mayankho.com to get early access

16. The Mayankho setup wizard

17. Main features
Exit Survey Popin
Gain insights in the attitude of
your website users. Why are they
on your website and are they
successful?
Proactive popin
Use pro-active popins to bring
valuable offers or information to
the attention of your users.
Simple or complex loadrules
Leverage our advanced popin logic
for your loadrules to run the right
popin, for the right users, at the
perfect moment.
An easy to use wizard
There are just a few simple steps
you have to go through to setup
the popin
Data integration
You can use the data through your
tag management system to get it in
your web analytics solution, or
paste code into your source code
to send data to your tools
Flexibility in design
Use our built-in template or
customize the template t find your
brand.
Check out Mayankho.com to get early access

18. Current integrations

19. Our subscription model
Simple Cool Awesome
Yearly fee for setting up forms ? ? ?
Domain restricted 1 1 unlimited
Number of forms you can create 5 unlimited unlimited
Unlimited time to run forms (even
after subscription is passed)

20. We would love your feedback
Score of total 100 points
Great design flexibility in popin
More ways to show the popin
More data integrations / other tools
Optimizing the code for best performance
Complexity of loadrules
Build the perfect setup wizard
Can we get in touch with you to ask you a few additional questions?
Name: Email/ Twitter:
Would you be interested in getting early access? YES NO

21. Thanks!
Any questions?
You can find us at:
Mayankho.com
@mayankhorocks
mail@mayankho.com