Organizations still struggle with change. After all our collective years of experience and learning about change, it’s still hard. Part of the challenge is that we still insist on using techniques that assume organizations are like machines. Get the right tool, technician, and process, and the results will follow. The problem is that organizations are comprised of people. People are often unpredictable. We have opinions. We don’t like feeling as if we’re being controlled or treated unfairly. And we really don’t like being treated like machines. Rather than thinking about change as a linear, predictable process, we need a new way. The Change Journey is a process that treats people like people, not like machines.