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The how's and why's of social media for editors

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For the ACES conference, April 2013, St. Louis

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The how's and why's of social media for editors

  1. 1. The Whys andHows of SocialMedia
  2. 2. What doesit mean to besocial?
  3. 3. “Social media” isa mindset, not aset of platforms.
  4. 4. Does yournewsroom talkabout strategy forsocial media?
  5. 5. Let’s talk aboutfive things socialmedia can do foryour newsroom.
  6. 6. 1. Achieveactualcollaboration& conversation
  7. 7. University of Missouri Missouri School of Journalism
  8. 8. “Here’s something four-year-olds know: a screenwithout a mouse is missing something. Here’ssomething else they know: media that’stargeted at you but doesn’t include you may notbe worth sitting still for. … They will just assumethat media includes the possibilities ofconsuming, producing, and sharing side by side,and that those possibilities are open toeveryone. How else would you do it?”— Clay Shirky, Cognitive Surplus
  9. 9. Consume. Produce. Share.Where’sthe mouse?
  10. 10. The Guardian’s approach to newsModel from @MegPickard
  11. 11. The Guardian’s approach to newsModel from @MegPickard
  12. 12. How can we turn newsinto more of a conversationand less of a lecture?
  13. 13. First, we have to listenas well as talk.
  14. 14. 2. Celebratecommunitytogether
  15. 15. University of Missouri
  16. 16. 3. Shareiterativenews
  17. 17. University of Missouri
  18. 18. University of Missouri
  19. 19. 4. Find peoplewho care aboutyour news
  20. 20. Who is thejournalism for?
  21. 21. Finding local tweepsUse Twitter’s advanced search optionsto find tweets sent from a specific location(by people who have enabledgeolocation on their tweets).
  22. 22. To get morespecific, searchfor uses of ahashtag nearyou.
  23. 23. A reflection of onlineconversation
  24. 24. 5. It’s where thereaders you mostwant to reachare.
  25. 25. "We are able to put our brand and ourinformation out there to them in a freesetting, where people are already gathering.”We can "reach out to them in their living room.We can reach into their personal livesand get their attention.”
  26. 26. So, what doesthat mean in yournewsroom?
  27. 27. Question:How do you know whatplatforms to focus on?
  28. 28. Question:How do you know whatto shareon each platform?
  29. 29. Question:How do youhandle criticism?
  30. 30. Question:Do you haveto answer?
  31. 31. Question:Whose job isit to interact?
  32. 32. Question:How do wefind the time?