Seriously Social Surveillance: For the way people increasingly manage, influence and prioritise everyday life…

1. SERIOUSLY SOCIAL SURVEILLANCE
Dr Mariann Hardey
Café Sci Dana @sciencemuseum
Wednesday May 13th 2009

2. SAME DOG, NEW TRICKS
NOT a dog, July 1993 Always a dog

3. A JANE DOE

4. ‘SHARE WITH MORE PEOPLE’
 Janehas a Friend Request from an ‘old
school pal’.
 Darren found Jane’s and Polly’s through an
‘easy’ Google name search.
 Darren has access to Jane and Polly’s latest
pictures on Flickr.

5. SOCIAL NEWS
 Janeand colleagues have a meeting with the
Head of Department about ‘improper images on
Facebook’.
 News from big sis Polly comes via Twitter.

6. YOU’RE INVITED!

7. PARTY!

8. JANE LIVES CONSTANTLY CONNECTED
 Updates are sent direct to her
mobile phone. This means that
she is ‘always available’ and
‘constantly connected’.
 Jane does not always know
when others are reading or
retrieving information about
her, and this can be ‘an issue’.

9. PEOPLE LIKE JANE
 Acutely aware of social actions about their
networks e.g. through Twitter, Facebook
YouTube, Flickr etc.
 Expect to up-to-date social information
and engage with others regularly via
social media
 Take for granted ubiquitous access and
being able to get in touch at ‘any time’
with friends
 Have an awareness of a distinction
between public and private information

10. PEOPLE NOT LIKE JANE
 Do not use social media
 Do not have a profile on a Social Network Site
(SNS)
 Do not share information with networks
 Are seen as at risk of being a ‘social outcast’

11. A SURVEILLED SENSIBILITY
 ‘Opt in’, OR to ‘opt out’.
 Constant monitoring
 Seek empowerment through social surveillance
e.g. as a way to protect and/or promote an
individuals social rating = Popular
 THUS increasingly we experience a range of
surveillance techniques as a single and
collaborative phenomenon
 Always expected to be aware of others

12. ARE WE BECOMING MORE LIKE JANE?...
 Social technology is
smaller, broader in
scope, more accessible
and easier to use.
 We are all capable of
everyday micro
surveillance; of ourselves
and our networks…

13. SERIOUSLY SOCIAL SURVEILLANCE

14. I suggest SSS as the way we increasingly manage,
influence and prioritise daily life…

15. IN SHORT. WE LIVE LIFE

16. MY SOCIAL SURVEILLANCE
I am here:
email: Mariann@mariannhardey.net
mazphd
Maz Hardey
Website: http://mariannhardey.googlepages.com/aboutme
I write: http://properfacebooketiquette.blogspot.com/