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Vente Privee.Com

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Vente Privee.Com

  1. 1. THE NEW WAY TO MAKE WORLDWIDE E-BUSINESS<br />Isabelle POLOMACK<br />
  2. 2. VENTE-PRIVEE.COM: OVERVIEW<br /><ul><li>Created in 2001 by Jacques-Antoine GRANJON
  3. 3. Consist of sellingunsoldluxuryproductssuch as clothes, purses, cutlery…</li></ul>by internet<br /><ul><li>Specializing in organization of short time sales events by Internet
  4. 4. Realize online trailers and create online catalogs for the distributors
  5. 5. Implemented in Germany, Spain, Italy and United Kingdom</li></li></ul><li>VENTE-PRIVEE.COM: OVERVIEW<br /><ul><li> 240 millions of dollar generated in 2006
  6. 6. 30 000 dispatchedorders per year
  7. 7. More than 850 availableproducts online
  8. 8. 470 events in 2006
  9. 9. More than 500 employees</li></li></ul><li>VENTE-PRIVEE.COM: CUSTOMERS BENEFITS<br /><ul><li> Access to inaccessible productsatdesirablepricing (-50% to -70% OFF)
  10. 10. Doing shopping everywhereatanytimewith no constraints
  11. 11. Findexcellentqualityproductswithcompetitiveprices
  12. 12. Discover a new way of doing shopping
  13. 13. Be recognized as a VIP customer and have someprivilege
  14. 14. Be membership of a private club
  15. 15. Direct access to the unsoldproductsand their stocks</li></li></ul><li>VENTE-PRIVEE.COM: DISTRIBUTORS BENEFITS<br /><ul><li>Getrid of leftover stock
  16. 16. Widentheir distribution network
  17. 17. Acquire new customers
  18. 18. Maintain and increasetheir revenue by direct sales channel
  19. 19. Diversifytheir distribution strategy by direct positioning
  20. 20. Have additional revenue thanks to the private online channel
  21. 21. No revenue and stock loss
  22. 22. Fidelizecustomersthanks to the privateclub’smembership</li></li></ul><li>VENTE-PRIVEE.COM: OWNERS BENEFITS<br /><ul><li>Low operating cost
  23. 23. Lowcost
  24. 24. Large revenue sources (affiliation, commissions, auctions, subscription …)
  25. 25. Profitable business model even if an economiccrisisappeared</li></li></ul><li>VENTE-PRIVEE.COM: CONSTRAINTS<br /><ul><li>Need to find a « godfather » to make the suscription and become a member
  26. 26. High shipping costs
  27. 27. Long delivery
  28. 28. Loss and theft of packages
  29. 29. Online payment (canbe a constraint for somecustomers)
  30. 30. Indirect Customer service (external to the company)</li></li></ul><li>VENTE-PRIVEE.COM: POTENTIAL RISKS<br /><ul><li>Customerscandecide to exclusively consume destocking (discounted)products. This way of consumptioncanbevery destructive for companiesbecausetheycanbeconstraint to sellproductsatlowpriceexclusively. Moreover, thispricingpoliticcangenerate revenue lossatmedium term.
  31. 31. Customerscandecide to not buy offline because of the good online offers
  32. 32. Internet security system canbepirated and the customers’ transactions canbefraudulentlyused. Because of thisinsecurity system, customerscandecide do not anymorebuy online products</li></li></ul><li>VENTE-PRIVEE.COM: GLOBAL BENEFITS<br />According to an interview realised in 2007 with Jacques-Antoine GRANJON, <br />the Vente-Privée.com’s owner, the main keys to success of the company are:<br />http://www.journaldunet.com/itws/it-granjon-lecteurs.shtml<br />Read the article:<br />
  33. 33. VENTE-PRIVEE.COM: GLOBAL BENEFITS<br />
  34. 34. DOES THE PRIVATE SALES BUSINESS MODEL CAN BE APPLY TO THE TRAVEL INDUSTRY? <br />Travel Industry Main issue: Take advantage of the more profitable strategies to face the competitive market<br /><ul><li>Sincemanyyears, wecan note that the travelindustryneed to get and stay in control of revenues by using business modelsthatcanattract new customers all around the world.
  35. 35. So, in order to maximise profits, travelcompanies must to apply a powerfulpricing and revenue optimizationstrategy</li></ul>as well as they are building customerloyalty.<br /><ul><li>Becausetravelcompanies have to selltheir global stock, itis crucial for them to not loose money or sellat a loss.
  36. 36. For this main reason, the Private Sales’ business model isnowaday</li></ul>an excellent way for travelagencies to getrid of leftover stock <br />and generateadditional revenue.<br />
  37. 37. HOW WOULD THE ONLINE PRIVATE SALES BUSINESS MODEL CAN WORK FOR TRAVEL AGENCIES?<br />EXCLUSIVE HOTELS<br />TRAVEL AGENCIES ONLINE PRIVATE SALES<br />ONLINE CUTSOMERS<br /> OFFLINE TRAVEL AGENCIES<br />EXCLUSIVE TOUR OPERATORS<br />
  38. 38. HOW WOULD THE ONLINE PRIVATE SALES BUSINESS MODEL CAN WORK FOR TRAVEL AGENCIES?<br />OBJECTIVES <br /><ul><li>Getrid of leftover stock
  39. 39. Increase online traffic
  40. 40. Generateadditional revenue
  41. 41. Enlarge the customersdatabase
  42. 42. Animate the travel distribution network
  43. 43. Transformeach invitation into a pruchasingact</li></ul>BUSINESS MODELS<br /><ul><li>Subscriptionfee or registration fee
  44. 44. Advertising
  45. 45. Affiliate programs
  46. 46. Infomediary
  47. 47. Manufacturer
  48. 48. Merchant</li></li></ul><li>HOW WOULD THE ONLINE PRIVATE SALES BUSINESS MODEL CAN WORK FOR TRAVEL AGENCIES?<br />STRATEGIES<br /><ul><li>Create a feeling of dependance to traveling
  49. 49. Develop impulsive purchasingacts
  50. 50. Offer a Gold Club Membership to increasecustomers’ loyalty
  51. 51. Offerpersonalizedtravel packages to customers</li></ul>TOOLS<br /><ul><li> E-mailing
  52. 52. Newsletters
  53. 53. Sponsorship/Membership
  54. 54. Widgets
  55. 55. RSS feeds
  56. 56. Community network (Iphone, Facebook, Twitter…)</li></li></ul><li>EXEMPLE OF ONLINE PRIVATE SALES BUSINESS MODEL FOR TRAVEL AGENCY<br />
  57. 57. EXEMPLE OF ONLINE PRIVATE SALES BUSINESS MODEL FOR TRAVEL AGENCY<br />‘Voyage-Privée’ is a specializing website in private sales for holidays and luxury trips<br />Websitecreated: in 2006<br />Owner: Denis Philipon<br />2007 Revenue: 21 millions of Euro<br />Members: 2 millions<br />Pageviews per day: 26,919<br />http://www.voyage-prive.com/login<br />
  58. 58. ONLINE PRIVATE SALES BUSINESS MODEL: KEY TO SUCCESS<br />

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