1.
The 21 Irrefutable
Laws
Of Leadership
Group 3:
Personal branding IIM Lucknow
- Deepali Jaiswal, pgp30132
- Sangita Naru, pgp30338
- Moulika Krishnaveni, pgp30140
- Neha Dhoble, pgp30254
- Nikita Jessica Francis, pgp30211

2.
1. LAW OF LID

3.
Your leadership
ability always
determines your

4.
Effectivity
Success Dedication
LeadershipAbility
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3
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9
10

5.
Effectivity
Success Dedication
LeadershipAbility
1 2 3 4 5 6 7 8 9 10
1
2
3
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8
9
10
Effectivity
increased by
500%

6.
Steve Wozniak was the brains behind
Apple in the 1970s, but his leadership
lid was low
By contrast, Steve Jobs' leadership lid

7.
2. THE LAW OF INFLUENCE
• You must have influence in order to lead
• If no one is following, you are not a leader
• Influence must be earned

8.
3. LAW OF PROCESS
Leadership
Develops Daily,
Not in a Day

9.
Lear
n
Appl
y
Adjus
t

10.
4. THE LAW OF NAVIGATION
• Anyone can steer the ship, but it takes a leader to chart the
course
• Have a strategy – PLAN AHEAD

11.
5. THE LAW OF HUTTON

12.
‘When real leader speaks, people listen.’
What is it?
When a message is required to be
communicated, it can be communicated
through someone whom people listen to
and have faith on.
This will increase acceptance of message.
When will people listen to
you?
When they trust you, respect you and you
keep them interested.

13.
We can use the law by developing and leveraging the
following qualities:
 Soft Skills – Empathy, sympathy, attitude, appearance,
relationship
 Knowledge – Strong grasp of the domain
 Experience & expertise – Practical capabilities
 Persuasiveness – Creating positive influence
 Track record – Focused and aligned
This qualities will definitely help in becoming a leader whom
everyone would listen to

14.
6. THE LAW OF SOLID GROUND
• Trust is the solid ground, foundation of
leadership
• Leader must have good competence,
connection and character
• Leaders admit mistakes and put organization
ahead of personal agenda

15.
7. THE LAW OF RESPECT
• Leaders follow their own route, any people follow leaders stronger
than themselves
• Leaders posses natural leadership ability since birth or develop it
• Leader is successful, and value to others and respect others

16.
8. THE LAW OF INTUITION
• Leader have ability to detect problem using
instincts, employee moral, employee moral &
organization momentum
• Asses resources and make best use of resource
• Understand both people and themselves

17.
9. THE LAW OF
MAGNETISM

18.
Attributes:
Attitude
Generation
Background
Values
Life experiences
Leadership ability
Time to change your attitude

19.
The better leader your are, the better
leaders you will attract

20.
Good leaders know that
one secret to success is to
staff their weakness
Recruitment

21.
10. THE LAW OF
CONNECTION

22.
Communication
Humor Passion
Powerful
insights
Confidence
You can’t move
people to action
unless you first
move them with
emotions. Heart
comes before
head

23.
Connect with not just audience but
also with individuals
• People don’t care how much you know until they know
how much you care
• To Connect with people in a group connect with one at a
time

24.
11. THE LAW OF INNER CIRCLE

25.
Every leader’s potential is determined by people
closest to him
Inner circle in an organization
When you have the right staff, potential
skyrockets
Never stop improving your inner circle
Every organization has top inner circle

26.
12. THE LAW OF EMPOWERMENT

27.
The people’s capacity to achieve is
determined by their leader’s ability to
empower
Barriers to empowerment
• Desire for job security
• Resistance to change
• Lack of self-worth
• Myth: ‘Connecting’ is the
responsibility of followers. I am the
boss. I have the position. These are
my employees. Let them come to
me
• Truth: It’s the leaders job to initiate
connection with people. Decisions
after discussing with people
Leading by lifting up others

28.
13. THE LAW OF REPRODUCTION
One leader raises up another leader by influencing

29.
People cannot give to others what they themselves do not posses
Posses courage and willingness to succeed in sprite of all odds

30.
Secure leader give power to others

31.
TATA Group leaders from different generation
Raise up new leader, and you raise at the same time

32.
Continue developing leadership by practising and spent lot of time

33.
3 ways to develop leader
See big picture,
make
development of
leader one of
highest priority

34.
Attract
potential
leader
3 ways to develop leader

35.
3 ways to develop leader
Create an eagle
environment. Create
vision, offer
encouragement and
incentive for growth

36.
14. THE LAW OF BUY-IN
People buy into the leader then the vision

37.
Non – violence, the greatest
force that can attain freedom
Gandhi’s Salt March
The leader finds the dream and then the people

38.
Malala Yousafzai –
activist for female
education
The leader finds the dream and then the people

39.
Leader + vision = result
People follow worthy leaders who promote
worthwhile causes

40.
Michael Jordan and
Nike
People want to go along with people they get along with

41.
Buy time
for people
to buy in

42.
15. THE LAW OF VICTORY
Leaders find a way for the team to win

43.
“Winners don’t do
different things,
they do things
differently “

44.
“The
alternative
to winning is
WINNING”

45.
Pressure brings
out the best in
great leaders

46.
Three components of victory
1. Unity of
vision

47.
Three components of victory
2. Diversity
of skills

48.
Three components of victory
3.
Dedicated &
motivating
leader

49.
Leaders who
practice this law
have no plan B,
that keeps them
fighting

50.
16.THE LAW OF THE BIG MO
Momentum is a leaders best friend

51.
It takes a leader to get things started
Two keys:
1.Preparati
on
2.Motivatio
n

52.
With enough
momentum, nearly
any kind of change is
possible

53.
17. THE LAW OF PRIORITIES
Leaders understand that activity is not necessarily accomplishment

54.
A leader is the one who climbs the tallest tree,
surveys the entire situation an yells ‘ wrong jungle ‘
- Stephen
Covey

55.
80% of
what you
do comes
from 20%
of your
efforts

56.
THE THREE Rs
1. What is
required?
2. What
gives the
greatest
return?
3. What
brings the
greatest
award?

57.
18. LAW OF SACRIFICE
A leader must give up to go up

58.
Leadership is a service. And service comes
with sacrifice.
The giving of one's time and energy is
certainly a sacrifice. Unlike money, time and
energy are nonredeemable.

59.
Refused the first position offered with General
motors as it did not cover his expenses. Took the job
anyway, later became the General Motors’ chairman
of the board.
The law of sacrifice maintains that one
sacrifice seldom brings success.

60.
The Cost of Leadership
If you desire to become the best
leader you can be,
Then you need to be willing to
make sacrifices in order
To lead well.
Former South African President F.W. de
Klerk, who worked to dismantle apartheid in his country,
The cost was his career itself

61.
19. Law of Timing
When to lead is as important as what to do
and where to go

62.
4 outcomes
Wrong
Action
Disaster Mistake
Right Action Team will
become
resistant
Success
Wrong Time Right Time

63.
Timing missed, opportunity gone
Confederate
General
R.S.Ewell,
simply watched
the enemy
attack and did
nothing.
Good Leadership timing requires many things:
• Understanding
• Maturity
• Confidence
• Decisiveness
• Experience
• Intuition
• Preparation

64.
20. LAW OF EXPLOSIVE GROWTH
To add Growth, Lead Followers– To multiply, Lead
Leaders

65.
Leaders’ Math- “Becoming a leader
who develops leaders requires an
entirely different focus and attitude
from simply attracting and leading
followers. It takes a different mindset.”
Any Leader who practices the Law of
explosive growth makes the shift from
follower’s math to Leader’s math

66.
21. LAW OF LEGACY
A leader’s lasting value is measured by succession

67.
Our ability as leaders will not be measured by the buildings we build, or
institutions we established. We will be judged by how well the people we
invested in carried on after we are gone.

68.
1. Law of lid
2. Law of influence
3. Law of process
4. Law of navigation
5. Law of hutton
6. Law of solid ground
7. Law of respect

69.
8. Law of intuition
9. Law of magnetism
10. Law of connection
11. Law of inner circle
12. Law of empowerment
13. Law of reproduction
14. Law of buy-in

70.
15. Law of victory
16. Law of big Mo
17. Law of priorities
18. Law of sacrifice
19. Law of timing
20. Law of explosive growth
21. Law of legacy