More Related Content Similar to Sm10 trends guardian final (20) Sm10 trends guardian final1. 10 MEDIA TRENDS
FOR THE NEXT TEN YEARS
A Guardian/SurveyMonkey Study
Jon Cohen
Vice President, Survey Research
SurveyMonkey
5. 5
“I WOULDN’T PAY FOR ANY TYPE OF NEWS BECAUSE AS
A CITIZEN IT’S MY RIGHT TO KNOW THE NEWS”
- Sam, 19yo
7. 7
ORGANISATIONS SLOW TO ADAPT
CONSUMERS EXPECTING FREE CONTENT
PACE OF TECHNOLOGICAL CHANGE
ADVERTISERS LOOKING ELSEWHERE
AGGREGATORS
BIGGEST CHALLENGES
FACING PUBLISHERS:
60%
46%
45%
39%
15
%
9. 9
45% OF PUBLISHERS
ARE NOT CREATING
CONTENT FOR
MOBILE
37% OF U.K.
CONSUMERS SAY
MOBILE CONTENT IS
“FAIR” OR “POOR”
45%
37%
19. 19
CONSUMERS SAY
SOCIAL MEDIA WILL
OVERTAKE TV AS AN AD
PLATFORM
TELEVISION 59%
COMPUTER 20%
RADIO 8%
MOBILE 6%
PRINT 5%
TABLET 5%
PLATFORM ON WHICH CONSUMERS LAST
RECALL SEEING AN AD:
72%