Is content an afterthought when you chart a path to consumer engagement? Web content is the key to a successful user experience and delivering a consistent brand message. Presented at Gilbane Boston 2010 (#gilbaneboston), this session outlined how to develop messaging to kick off the content strategy process.
Part 1 of 2.
Colleen Jones presented the second half, Content Strategy: The Secret of Engagement (http://www.slideshare.net/leenjones/content-strategy-the-secret)
Presented at Gilbane Boston, #gilbaneboston, December 2, 2010.