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MICHAEL S. BRUGMAN                                                                          mbrugman4@msn.com
(303) 525-0046                                                             http://www.linkedin.com/in/mikebrugman
Dallas/Ft. Worth Area, Texas 76262                                           Follow me on Twitter: @SomeDaySage

                           Leader + Innovator + Change Agent = Results
SuperMedia
VP Client Growth -- March 2012 – February 2013 (Dallas, TX)
-   Built a segmentation plan and program that uncovered 6 spend and behavior segment opportunities.
-   Developed and implemented an approach/trial that increased revenues by over 15% against a trend of nearly -19%
    on the largest Client spend segment.
-   Created the vision and concept, developed the program and guided implementation for a Digital/Business
    certification/training program for (Large Client) Sales Consultants, Managers and Division Leaders.

Consulting
Consultant to Hindija Global Services (HGS) January 2012 – March 2012 (India)
-   Developed Client service packages designed to build better Client relationships, increase loyalty and digital credibility.
-   This work included uncovering the need, understanding the current gaps in the market and designing a service
    model/product to fill those gaps. Ultimately this was being designed as a BPO service offering.
-   This BPO model became actively deployed in 2 companies’ Client services and/or acquisition organizations.

Local Insight Media
VP Corporate Program Office May 2011 – December 2011; (Denver, CO; Dayton, OH)
-   Built a PMO organization from the ground up to improve operational and process efficiencies to ensure company’s
    project portfolio would maximize resources and ROI for the business.
-   SAAS management tools selection/RFP process developed; Final choice was implemented in less than 1 month.
-   Over 20+ corporate programs were under management at transition.

VP U. S. Digital and Directory Operations July 2010 – May 2011 (Denver, CO; Dayton, OH;
Dominican Republic)
-   Led a team of 271 dedicated operations employees in 4 offices in the United States and Dominican Republic.
-   Responsibilities included all aspects of digital and print product fulfillment and accuracy assurance.
-   Led process and system troubleshooting and solution formulation ensuring client satisfaction through accurate and
    timely delivery of products and services (A complete system conversion was underway at the time).
-   Improved efficiency by reducing or consolidating over 200 individual processes into less than 20.
-   Developed and insisted on a formal and disciplined communications process between the US and the in-sourced
    Dominican Republic production unit.
-   Led the development of a comprehensive plan to outsource and in-source additional work to positively affect overall
    department overhead costs.
-   Ultimately this plan created a 25%+ reduction in costs in the overall Operations unit.

VP Client Marketing and Digital Sales September 2009 – September 2010 (Denver, CO; Dayton,
OH; Rochester, NY)
-   Led three (3) customer-facing organizations: Digital Sales, Client Touch Point Management, Telco Client Relations.
-   Managed 4 direct reports and over 50 employees in total.
-   Pioneered a new customer touch point strategy that ultimately resulted in increased revenue by over $2M.
-   Increased Client retention by over 10 percentage points.

VP Marketing April 2007 – September 2009 (Denver, CO; Dayton, OH)
-   Led a team of 40 Marketing professionals creating marketing strategies and implementation plans.
-   Produced over $15 million in incremental revenue.
-   Identified and realized over $4.5M in cost saving synergies.
US West Dex/QwestDex/Dex Media/Rueben H. Donnelley (RHD)
AVP/ Sr. Director Revenue and Product Management January 2003 – April 2007 (Denver, CO;
Cary, NC)
-   Led a Team of 30-40 employees considered the company’s "revenue engine."
-   Produced over $100 million in incremental revenue from existing and new product development in less than 3 years.
-   Produced $15 million in cost saving synergies during the same time period.
-   Led the development and implementation of the first searchable content Internet directory that eventually became
    DexKnows.com.

Director of Market Expansion/New Product Development 2001 – 2003 (Denver, CO)
-   Developed products that were designed to strategically diversify the revenue stream.
-   Products developed and/or trialed included: Productizing a proprietary font; Developing voice directories; Creating an
    up-market product/directory; Expanding out-of-region to extend the geographic footprint of the business.
-   Heavily involved in the company's M&A efforts.
-   Resulting revenue was between $2-3M

Director of Local Marketing 1999 – 2001 (Denver, CO)
-   Led a group of 20 decentralized Field Marketers that managed the 4 P's of Marketing at the local level.
-   Ensured that the strategic central Marketing initiatives and programs were flawlessly executed in the field.
-   Developed one of the first Competitive Intelligence Departments in the industry designed to preempt competitive
    threats.

Education and Training:
-   University of Louisiana -- B.A. and M.B.A (Emphasis: Marketing)
-   Center for Creative Leadership -- Continuing Leadership Training and Development -- 1998-2000 (Colorado
    Springs, CO)
-   Duke University Fuqua School of Business -- Coach K Leadership Training 2006 (Durham, NC)
-   Affilorama -- Affiliate Marketing Training currently in process (Christ Church, New Zealand)

Certifications:
- Elite Certification SuperMedia -- January 2013
- HootSuite University -- December 2012
- Social Media Marketing University -- February 2012
- Authorized Google Adwords Reseller -- August 2009
- Harvard Business Review Management and Leadership -- Fall 2000

Additional information:
-   Owned a recording studio, music production/promotion, jingle/advertising agency while in college.
-   Over 7 years of advertising sales and sales management experience.
-   Co-owned print directory companies in California and Louisiana.

Interests:
-   Rock Instrumental Guitar Player/Composer (CD released in 2007)
-   Backpacking and Hiking (Life is too short to live vicariously!)
-   Ruin Hunting/History (Ancient civilizations can teach us a lot about ourselves)
-   Automobile Industry Marketing (It's not about need... it's about want -- GM)

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Brugman Chronological Experience

  • 1. MICHAEL S. BRUGMAN mbrugman4@msn.com (303) 525-0046 http://www.linkedin.com/in/mikebrugman Dallas/Ft. Worth Area, Texas 76262 Follow me on Twitter: @SomeDaySage Leader + Innovator + Change Agent = Results SuperMedia VP Client Growth -- March 2012 – February 2013 (Dallas, TX) - Built a segmentation plan and program that uncovered 6 spend and behavior segment opportunities. - Developed and implemented an approach/trial that increased revenues by over 15% against a trend of nearly -19% on the largest Client spend segment. - Created the vision and concept, developed the program and guided implementation for a Digital/Business certification/training program for (Large Client) Sales Consultants, Managers and Division Leaders. Consulting Consultant to Hindija Global Services (HGS) January 2012 – March 2012 (India) - Developed Client service packages designed to build better Client relationships, increase loyalty and digital credibility. - This work included uncovering the need, understanding the current gaps in the market and designing a service model/product to fill those gaps. Ultimately this was being designed as a BPO service offering. - This BPO model became actively deployed in 2 companies’ Client services and/or acquisition organizations. Local Insight Media VP Corporate Program Office May 2011 – December 2011; (Denver, CO; Dayton, OH) - Built a PMO organization from the ground up to improve operational and process efficiencies to ensure company’s project portfolio would maximize resources and ROI for the business. - SAAS management tools selection/RFP process developed; Final choice was implemented in less than 1 month. - Over 20+ corporate programs were under management at transition. VP U. S. Digital and Directory Operations July 2010 – May 2011 (Denver, CO; Dayton, OH; Dominican Republic) - Led a team of 271 dedicated operations employees in 4 offices in the United States and Dominican Republic. - Responsibilities included all aspects of digital and print product fulfillment and accuracy assurance. - Led process and system troubleshooting and solution formulation ensuring client satisfaction through accurate and timely delivery of products and services (A complete system conversion was underway at the time). - Improved efficiency by reducing or consolidating over 200 individual processes into less than 20. - Developed and insisted on a formal and disciplined communications process between the US and the in-sourced Dominican Republic production unit. - Led the development of a comprehensive plan to outsource and in-source additional work to positively affect overall department overhead costs. - Ultimately this plan created a 25%+ reduction in costs in the overall Operations unit. VP Client Marketing and Digital Sales September 2009 – September 2010 (Denver, CO; Dayton, OH; Rochester, NY) - Led three (3) customer-facing organizations: Digital Sales, Client Touch Point Management, Telco Client Relations. - Managed 4 direct reports and over 50 employees in total. - Pioneered a new customer touch point strategy that ultimately resulted in increased revenue by over $2M. - Increased Client retention by over 10 percentage points. VP Marketing April 2007 – September 2009 (Denver, CO; Dayton, OH) - Led a team of 40 Marketing professionals creating marketing strategies and implementation plans. - Produced over $15 million in incremental revenue. - Identified and realized over $4.5M in cost saving synergies.
  • 2. US West Dex/QwestDex/Dex Media/Rueben H. Donnelley (RHD) AVP/ Sr. Director Revenue and Product Management January 2003 – April 2007 (Denver, CO; Cary, NC) - Led a Team of 30-40 employees considered the company’s "revenue engine." - Produced over $100 million in incremental revenue from existing and new product development in less than 3 years. - Produced $15 million in cost saving synergies during the same time period. - Led the development and implementation of the first searchable content Internet directory that eventually became DexKnows.com. Director of Market Expansion/New Product Development 2001 – 2003 (Denver, CO) - Developed products that were designed to strategically diversify the revenue stream. - Products developed and/or trialed included: Productizing a proprietary font; Developing voice directories; Creating an up-market product/directory; Expanding out-of-region to extend the geographic footprint of the business. - Heavily involved in the company's M&A efforts. - Resulting revenue was between $2-3M Director of Local Marketing 1999 – 2001 (Denver, CO) - Led a group of 20 decentralized Field Marketers that managed the 4 P's of Marketing at the local level. - Ensured that the strategic central Marketing initiatives and programs were flawlessly executed in the field. - Developed one of the first Competitive Intelligence Departments in the industry designed to preempt competitive threats. Education and Training: - University of Louisiana -- B.A. and M.B.A (Emphasis: Marketing) - Center for Creative Leadership -- Continuing Leadership Training and Development -- 1998-2000 (Colorado Springs, CO) - Duke University Fuqua School of Business -- Coach K Leadership Training 2006 (Durham, NC) - Affilorama -- Affiliate Marketing Training currently in process (Christ Church, New Zealand) Certifications: - Elite Certification SuperMedia -- January 2013 - HootSuite University -- December 2012 - Social Media Marketing University -- February 2012 - Authorized Google Adwords Reseller -- August 2009 - Harvard Business Review Management and Leadership -- Fall 2000 Additional information: - Owned a recording studio, music production/promotion, jingle/advertising agency while in college. - Over 7 years of advertising sales and sales management experience. - Co-owned print directory companies in California and Louisiana. Interests: - Rock Instrumental Guitar Player/Composer (CD released in 2007) - Backpacking and Hiking (Life is too short to live vicariously!) - Ruin Hunting/History (Ancient civilizations can teach us a lot about ourselves) - Automobile Industry Marketing (It's not about need... it's about want -- GM)