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Scaling Atlassian



         Mike Cannon-Brookes
            mike@atlassian.com
ATLASSIAN
Organic, enterprise software company
Enterprise Software   Atlassian Model
Enterprise Software


1. No $ for sales team? Must sell itself
2. Sell itself? Must be low price
3. Low $? Must sell 000s ...
Brief History Lesson
2001 - Big Ideas
• Scott  Mike - both 21
• Idea: enterprise software without the BS
• $10k ‘startup capital’
• Tried multi...
50,000
customers
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
Scaling Atlassian -  March 2008
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Scaling Atlassian - March 2008

A presentation given in March, 2008 about scaling Atlassian from 2 people to almost 200.

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Scaling Atlassian - March 2008

  1. 1. Scaling Atlassian Mike Cannon-Brookes mike@atlassian.com
  2. 2. ATLASSIAN Organic, enterprise software company
  3. 3. Enterprise Software Atlassian Model
  4. 4. Enterprise Software 1. No $ for sales team? Must sell itself 2. Sell itself? Must be low price 3. Low $? Must sell 000s of copies 4. 000s of copies? Must sell globally 5. Customer must buy, we can’t sell! Atlassian Model
  5. 5. Brief History Lesson
  6. 6. 2001 - Big Ideas • Scott Mike - both 21 • Idea: enterprise software without the BS • $10k ‘startup capital’ • Tried multiple ideas
  7. 7. 50,000 customers

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