The document discusses the scaling of Atlassian from its founding in 2001 by Scott and Mike who were 21 years old at the time. They had an idea for enterprise software without high prices or a large sales team. Their model was to make the software sell itself by keeping prices low so they could sell thousands of copies globally to reach 50,000 customers. Their mission is to build a different kind of software company that listens to clients, values innovation, and solves problems with simplicity while providing legendary customer service.

1. Scaling Atlassian
Mike Cannon-Brookes
mike@atlassian.com

2. ATLASSIAN
Organic, enterprise software company

3. Enterprise Software Atlassian Model

4. Enterprise Software
1. No $ for sales team? Must sell itself
2. Sell itself? Must be low price
3. Low $? Must sell 000s of copies
4. 000s of copies? Must sell globally
5. Customer must buy, we can’t sell!
Atlassian Model

5. Brief History Lesson

6. 2001 - Big Ideas
• Scott Mike - both 21
• Idea: enterprise software without the BS
• $10k ‘startup capital’
• Tried multiple ideas

7. 50,000
customers