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Quick SnapshotQuick Snapshot
Wk 16 -2013Wk 16 -2013
ABP MajhaABP Majha
ABP MajhaABP Majha
Week 16’2013Week 16’2013
TG: MF 15+ SEC:ABC CSTG: MF 15+ SEC:ABC CS
MarketMarket –– MaharashtraMaharashtra
Marathi News maintaining its #2Marathi News maintaining its #2
positionposition
Source : TAMPeriod : Wk 16’ 2013
Vs. Last year genre shares showing jumpVs. Last year genre shares showing jump
of almost 43%of almost 43%
Source : TAM Period : Wk 9-16 Year : 2012 & 2013
ABP Majha ruling the chart with 37%ABP Majha ruling the chart with 37%
mkt. sharemkt. share
Source : TAM Period : Wk 9-16 ‘2013
ABP Majha the leader in reachABP Majha the leader in reach
Source : TAM Period : Wk 9-16’2013
ABP Majha: Leadership across allABP Majha: Leadership across all
TAM reported markets inTAM reported markets in
MaharashtraMaharashtra
%MarketShare
Channel MUMBAI MAHRest1mn+ MAH0.1-1mn MAHLC1 Maha
ABPMajha 29% 39% 40% 46% 36%
IBNLokmat 23% 28% 27% 23% 25%
TV9Maha 26% 7% 9% 6% 16%
Zee24Taas 21% 26% 24% 24% 23%
Source : TAM Period : Wk 9-16’ 2013
Network PerformanceNetwork Performance
Source : TAM Period : Wk 9-16’2013
MCCS maintaining its 22% shareMCCS maintaining its 22% share
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Abp majha snapshot wk 16

  • 1. Quick SnapshotQuick Snapshot Wk 16 -2013Wk 16 -2013 ABP MajhaABP Majha
  • 2. ABP MajhaABP Majha Week 16’2013Week 16’2013 TG: MF 15+ SEC:ABC CSTG: MF 15+ SEC:ABC CS MarketMarket –– MaharashtraMaharashtra
  • 3. Marathi News maintaining its #2Marathi News maintaining its #2 positionposition Source : TAMPeriod : Wk 16’ 2013
  • 4. Vs. Last year genre shares showing jumpVs. Last year genre shares showing jump of almost 43%of almost 43% Source : TAM Period : Wk 9-16 Year : 2012 & 2013
  • 5. ABP Majha ruling the chart with 37%ABP Majha ruling the chart with 37% mkt. sharemkt. share Source : TAM Period : Wk 9-16 ‘2013
  • 6. ABP Majha the leader in reachABP Majha the leader in reach Source : TAM Period : Wk 9-16’2013
  • 7. ABP Majha: Leadership across allABP Majha: Leadership across all TAM reported markets inTAM reported markets in MaharashtraMaharashtra %MarketShare Channel MUMBAI MAHRest1mn+ MAH0.1-1mn MAHLC1 Maha ABPMajha 29% 39% 40% 46% 36% IBNLokmat 23% 28% 27% 23% 25% TV9Maha 26% 7% 9% 6% 16% Zee24Taas 21% 26% 24% 24% 23% Source : TAM Period : Wk 9-16’ 2013
  • 9. Source : TAM Period : Wk 9-16’2013 MCCS maintaining its 22% shareMCCS maintaining its 22% share