Who uses social networks for business? You should. Check this show out to find out how you can leverage the power of blogs and social networks to go global with your business.

1. Using Social Networking Techniques to Increase Your Global Influence

2. Your Website/ Blog

3. Your Website /Blog
On the site or off the site, what’s the

difference?
 There are several factors leading up to
making this decision.

4. Blog - Factors
Branding requirements

 Intended use of the Blog
 Target Audience
 Focus of Blog
 Domain Name Selection
 Search Engine / SEO Requirements
 General Marketing Requirements

5. Branding Requirements
If you are looking to reinforce your main brand, then keep all

the information supporting it together and include the blog as
part of your website rather than dilute it by dividing the
content onto two separate sites.
However, if you are considering a Product Blog to focus on

and around a particular product or range, or you are looking
at a sub-brand of some description, then these would benefit
from having a separate domain and standalone image which
would allow real focus and input from users and advocates.

6. Intended use of the Blog
If you want to use the blog for something which

complements the rest of your website, such as an FAQ
section or an online media center, then integrating it in the
website is ideal, as it will reinforce and support all your
company’s activities.
If, on the other hand, the blog needs to present you as an

independent source of information and advice, then you
would be better to distance it from your website, so that you
can be seen as objective in this role rather than as part of
the company which has interests in the area.

7. Target Audience
If your blog and your website are designed to appeal to the

same audience then, all other things being equal, it makes
sense to combine them in one location which gives extra
value to your readers and adds to the appeal of the website.
However, if the blog deals with a specific area which is

directed solely at a particular subset of your website’s target
audience (or a different one altogether), then it would be
better to maintain it on a separate domain rather than risk
alienate customers not interested in that subject.
The alternative, and better solution, is to create a series of

specialist blogs which offer additional value to each
individual group.

8. Focus of Blog
By adding your blog to your website, it will not be able to

stray too far from the general topics and direction that the
website already has. As a result, you may be restricted in
terms of what you can write about, as the blog will be closely
connected with the information presented on the rest of the
website.
A separate domain will give independence from the original

site and hence allow you greater freedom in terms of your
stance and commentary on issues.

9. Domain Name Selection
Setting up your blog on a separate domain will allow you to

choose a new domain name which is specifically relevant to
the blog’s aims and goals, and which adds to its SEO
potential, for example by including your main keywords.
On your current website, you would not have this flexibility

although you would still be able to choose something
relevant either as the subdomain or the directory, according
to the set-up you select.

10. Search Engine / SEO
Requirements
Putting the blog on your website will add both content and

value to it in the eyes of the main Search Engines and its
development should increase its status and the number of
incoming links to your website, as other blogs link to you.
With a separate domain, however, you can set up all aspects

properly from the start although you may have to go through
Google’s “sandpit” which can restrict rankings over the first
few months.
The links that come into this separate domain can then be

focused into your main site and will have additional value
because they come from an external site with good quality
and relevant content.

11. General Marketing
Requirements
You may not have the resources to fully market a totally

separate blog which would effectively require its own
marketing and promotional activities push.
It would, however, create a whole new focus to the

company’s activities which would potentially attract a new
target audience.
If, on the other hand, it sits on your current website, then it

can benefit from the current marketing efforts used to
promote the website and link from there.
Whichever route you choose, you use, you should

incorporate blog specific marketing as well as the more
general online and offline elements as you promote your
blog.

12. Your Website/ Blog

13. Twitter

14. Twitter
http://www.twitter.com


16. This is where we sign
up. Click the green
box to get started.

18. Your business name
Your preferred username
A password you can remember
This is called a Your email address. Click the
“Captcha”. You must check box underneath to get email
enter the text correctly in updates
order to ensure you are
not cyber criminal trying
to spam all of Twitter’s
members. Type the two
words correctly.
Click here to continue

21. From here, we can choose
one of the options to the
left (should you have an
account with one) and find
contacts who may already
be on Twitter

22. I chose Gmail. Enter in
your Gmail username
and password. (This is
completely safe) Then
click Continue.

23. I selected my contacts.
Hit Continue and you
will be following these
folks.

24. You can invite
those who do not
have a Twitter
account. We’re
going to skip this
step.

25. It will then
recommend
popular Peeps to
follow. We’re
going to skip this
too.

26. You are now
finished, and
Twitter takes
you to your
homepages.
Let’s get it
personalized!

27. How many
Type you How many How many
tweets you’ve
Tweets here you follow follow you posted
Your
tweets, @re
plies, and
The menu
tweets from
which
those you separates
follow will all functions
appear here. going on
with your
Twitter
network.
Setup Twitter on
your mobile
devices

28. Before we Tweet,

29. Click “Settings” in your menu
bar.

31. The design of you
General Settings Twitter page
for your Account (background)
Mobile Device How Twitter notifies
Password Settings You photo
Settings you

32. Your name
Username
A 160 character
Contact Email
bio.
Address
The City, State in
Local Time Zone
which you reside
of your business
Your
Your language
Website
Followers must be approved before they can view your
Click SAVE to Tweets. Stay PUBLIC. Do not check this box, and you
save changes. will get better exposure.

36. Click this checkbox
to get a reminder if
you haven’t Tweeted
in 24 hours.

38. Locate, and double-click your
photo to choose.

39. Click
SAVE

41. Clicking the designs will
give you a live preview
of the design. Select
one, click SAVE
CHANGES, and your
design is saved.

42. Click HOME to
go to you
home page.

43. Now that we’ve
personalized, let’s
send our first Tweet.

44. Type your Tweet,
and click UPDATE.

45. And that’s that! We’ve become Twitter users!

46. The next step

47. Twhirl
http://www.twhirl.org/

 Still the most popular Twitter client
 Consolidates Tweets, and delivers them
to your desktop.

48. After installed,
just type your
Tweets in this
box, and hit
ENTER. Simple
as that.

49. TweetDeck
http://www.tweetdeck.com/beta/

 Similarities to Twhirl, but has search
capability.

50. Very intuitive. I use the search “web
design” to see if business have
posted a need for a web designer.

51. Don’t worry
At the end of this presentation, we’ll

show you how to set these social
networks up to be updated all from one
place. Well, most of them anyway. 

52. Don’t be frustrated
It takes time to get started. But getting

started is the key to success.

53. And so…

54. Twitter is the new big
thing…
Everybody is using it!
So how can you use it
wisely and leverage?

55. Her are some tips to be successful
on Twitter and using it to market
Above All, Keep It Personal

Learn from others

Get A Good Desktop Client

Use Twitter On The Road

Tracking The Results

Follow And Be Followed

Integrate Whenever Possible

Don’t Over-Think It


56. THE END
…of Twitter. Now let’s move on

57. The fasting growing social network on the planet

58. Why Facebook?
Many are finding that their

customers, prospects, and employees
are already on Facebook
 With the tools provided, there is a great
opportunity to build business
 Let’s get started!

59. Let’s start with
PAGES.

60. Click
CREATE A
PAGE

61. Choose this box if
you operate in a
specific local or
regional area.
Choose this box if
you serve a
national or global
customer
base, and/or want
Choose this box if
to solicit a specific
you are an
product.
artist, band, or
public figure.

62. Fill in your info and
click CREATE PAGE

63. If you already have a
personal Facebook
account, click the
radio button that
coincides with this
option. Facebook will
use your previously
entered information
to populate your new
page account info. If
you do not have a
Facebook
page, choose
accordingly.

64. Since we similarly
did this with Twitter,
we’ll just go on and
enter the information
accordingly.

65. Click SIGN UP
NOW!

66. Check your email and click the link enclosed to confirm.

67. This is the link.

68. You are now at your profile page.

69. Click SETTINGS

70. Click FACEBOOK
Clicking CREATE YOUR
PROFILE will setup a personal
profile if you do not have one.
You will see the same sort of settings as you did
with Twitter.

71. Click PAGES

72. Click EDIT PAGE

73. Click the pencil to the right of each item and
click EDIT to adjust settings.

74. Choose your age restriction if you
want, and make your page
PUBLIC with the dropdown box.
Click SAVE CHANGES.
The rest of the options are very
straight forward, and can be done
at a separate time.

75. Let’s talk about how to use it

76. Uses your Facebook!
Facebook has 5 options for business to

get connected with others.
 Ads
 Connect
 Pages
 Lexicon
 Share
 We’ll talk about the rest in a minute!

77. Power
 Fastest growing social network in the
world
 Facebook recognizes that engaging in
business is part of everyday life
 There are several marketer friendly
functions to enhance your experience

78. Pages and the Platform
Every Facebook Page is a unique

presence where users can become
more deeply connected with your
business or brand.
Facebook’s platform provides you with

tools to quickly create custom
experiences for users

79. Other Uses
Ads

 Connect
 Lexicon
 Share

80. Ads
Connect with Real People

 Reach over 175,000,000 active Facebook users.
 Attach social actions to your ads to increase relevance.
 Create demand for your product with relevant ads.
Create Your Facebook Ad

 Quickly create image and text-based ads.
 Precisely target by age, gender, location, and more.
 Choose to pay per click (CPC) or impression (CPM).
Optimize Your Ads

Track your progress with real-time reporting.

Gain insight about who’s clicking on your ad.

Make modifications to maximize your results.


81. Ads cont.
Take a few minutes to gather some items you'll need

to create your Facebook Ad:
 Link
○ Decide whether you want to advertise your own web page
or something on Facebook like a Page, Application, Group
or Event.
 Ad message
○ Write clear, targeted ads with concise text that speaks
directly to the audience you will reach. The title can have
up to 25 characters, and the body can have up to 135
characters.
 Photo
○ Put an attractive and relevant image in your ad that is
appropriate for the product or service being advertised.
Image will be resized to fit in a 110px wide by 80px high
box.

82. Connect
Facebook users can connect to their

Facebook account from your website
 This allows you to leverage Facebook's
network to drive traffic to your site

83. Lexicon
Research terms used across Facebook

on all indexed pages.
 Allows you to specify terms that draw in
large amounts of traffic.

84. Share
Drive New Traffic

 Let your visitors share your site with their
friends on Facebook, bringing new users to
it. Sites using Facebook Share include
GamePro, Photobucket, and The New York
Times.
By allowing users to share your website

on their Facebook, you can use their
profile to leverage even more traffic.

85. Facebook Best Practices
BEST PRACTICES

• Assign an employee to create and manage your

company’s Facebook Page.
• Respond to messages and questions left on your

Page’s discussion board and “Wall” within 24 hours.
• Build a creative application using Facebook

Platform to drive traffic to your Page.
• Don’t fall victim to the mentality: “If I build it, they

will come.”
• Promote your Facebook Page outside of Facebook

to attract more fans.
• Don’t think of Facebook as a marketing channel to

push company messages alone.

86. Tying Twitter to Facebook
Want to link your Twitter account to

Facebook so that your status updates sync?
Easy, here’s how:
Step 1: Search for “Twitter” in Facebook’s

search field.
Step 2: The first result should be the one you

are looking for. It is the application “Twitter.”
Click “view application”
Step 3: Add the Twitter Facebook Application.

Step 4: Choose your settings and add the

Twitter Facebook Application to your profile.

87. Tying Twitter to Facebook
Step 5: Enter your Twitter login

information.
 Step 6: Choose to have Twitter update
your Facebook status.
 Step 7: Allow and Authorize Access for
Twitter to Facebook.
 Step 8: That’s it! Now every time you
update your Twitter, your Facebook
status will update automatically.

88. Lunch Time

89. Let’s Summarize and Get to the
Rest
Twitter

 Facebook
 Tying them together
 Lunch Discussion

90. A little about other networks

91. Ning
Ning is a social network on which you

can build your own social network.
 Why is this a benefit?
 You choose your demographic
 You choose who can participate
 You set the tempo
 You are in control

95. A little about other networks

99. Why LinkedIn?
Increase your visibility.

Improve your connectability.

Improve your Google PageRank.

Enhance your search engine results.

Perform blind, “reverse,” and company reference

checks.
Increase the relevancy of your job search.

Make your interview go smoother.

Gauge the health of a company.

Gauge the health of an industry.

Track startups.


100. A List of Other Networks
Networking and Connecting (LinkedIn, Naymz,

Plaxo, Merchant Circle, Facebook, etc.)
 Blogging (Blogger, Wordpress, etc.)
 Micro-Blogging (Twitter, Tumblr., Jaiku,
identi.ca, Flickr, etc.)
 Resource Sharing (Del.icio.us, SlideShare,
FriendFeed, StumbleUpon, Etc)
 Others (Technorati ,

101. So, let’s wrap it up
and go over some
other info.
Have a stretch and a sip. We’ll get back to
work in a minute.
Get a pen and paper out, you’ll want to take
some notes.

102. Who uses social networks for
business?
Professional networking sites function as

online meeting places for business and
industry professionals
 65% of business professionals use some
form of personal or professional social
network
 47% use social networks to connect with
potential clients and market their skills
 55% use social networks to share best
practices with colleagues

103. ROI for investing in
collaboration and social
networking
Improved Growth Through Innovation

 Faster Task Execution
 Improved Efficiency
 Increased Empowerment of Key
Resources

104. Improved Growth Through
Innovation
Faster response to customer issues

 Improved effectiveness of internal and
external company communications

105. Faster Task Execution
Locate the right person to do job

 Quicker access to best practices
 Ability to distribute and share
information in resolving issues

106. Improved Efficiency
Quickly identifying expertise already

available in the company
 Reduced rework on overlapping projects
 Improve regulatory compliance

107. Increased Empowerment of
Key Resources
Greater leverage of key talent

 Improved retention of younger
employees

108. More than just connecting….get
to the people you need
Get To The People You Need

 Start collaborating with team members and across company boundaries
Get Them the Right Information

 Share data in different formats with minimal effort
 Have contacts only access the latest versions of files and presentations
Get To Work!

 Improve the speed of decision-making through real-time collaboration on
documents and presentations
Find common connections

 A business network of companies and people who can connect and work
together instantly
Track the work you do together

 See the files you’ve shared with a company
 See the contacts that you have in that company

109. Going Global: Accessing New
Markets
Expand beyond your current market

 Get the contacts you need
 Grow your revenue and reduce your
operating costs
 Building electronic linkages with
employees, suppliers and partners

110. So this is it…
Not really. This is only Session 1 of a 4 part
series. Please pre-register for the next
session.