For Companies That Don't Directly Sell Their Products to the Consumer. Connect WIth Us! LinkedIn- http://ca.linkedin.com/pub/mcloughlin-promotions/25/764/854

1. Sales Incentive Program Solutions for
Distribution Networks

2. •Enhance your relationship with your
distribution network
•Enhance your relationship
with your customer!
•Measure ROI

3. It’s a customizable white-label solution using
promotional products to connect with your
customer to drive an action or service through your
distribution network.
Product/Service
Sold at Place of
Business
Consumers Buys
Product/Service
Consumer
Receives
Strategical
Promotional
Product as
Thank You

4. At Issue:
The Wurth Case
•Supplier of over 50,000 automotive parts
•Products considered to be commodities by the consumer
•Incredibly diversified company that needed a completely customized
marketing plan
•Wurth challenged McLoughlin to find promotional marketing solutions
that would encourage their dealers to act in three distinct ways:
1) To increase the percentage of purchases
2) To increase buyer loyalty
3) To promote larger volume of purchase

5. The Incentive Program Design:
The Wurth Case
• 12 month marketing calendar created with Wurth’s goals and
objectives for the upcoming year
• One by one, promotional products reflecting the divisions and
product lines were selected
• Demographics, Psychographics, Market Trends, What’s Hot, and
What’s Not were all variables taken into consideration
• Wurth now features a new product/service on a monthly basis for all
their blended categories and features an additional new promotional
product as a thank you for continued and constantly growing business
• The end result is targeted sales growth with measurable results

6. •100,000 Promotional Products Available
•Diversified Custom
Promotional Product Strategy
• Online Marketing Options for further
ROI using QR/EZ/2D Barcodes