The document discusses a mobile usage academy for tourism that includes the following components: - A theoretical part with project assignments or a research project and graduation - A travel design lab, soft skills training, and formal Fridays - Language agreements and a maximum number of students It also discusses how mobile usage and location-based services are shifting people from web to apps and how new communication models are emerging in the travel industry.

1. Mobile usage
• TEAM Academy
• YEAR SCHEDULE for
Tourism
- THEORETICAL PART
- PROJECT
ASSIGNMENT
Or…..
- RESEARCH
PROJECT
- GRADUATION
• TRAVEL DESIGN LAB
• SOFT SKILLS
• FORMAL FRIDAYS
• LANGUAGE AGREEMENTS
• MAXIMUM NUMBER OF STUDENTS T.I.

2. Academy
for
Tourism

3. Who am I?

4. Like may is this room, I am
a digital immigrant. My two
young children, on the
other hand, will be digital
natives.
They will never know a
world without ubiquitous
internet.
We may never become true
digital natives, but we can
and must begin to
assimilate to their culture
and way of thinking
Marco van Leeuwen, Ibiza, 2012

15. Via mobile to ‘SoLoMo’
‘Changing of ‘device’
• Rise of mobile internet
• Rise ‘location based
services’
• Shift from Web to App
• There’s a app for that!

28. SoLoMo

29. Tablet - iPad
‘The rise of the tablets’ – iPad

30. Location?
LBS – Foursquare, Gowalla, Loopt, Places

31. Location?
LBS – measuring happiness on Foursquare

32. New communication models appear

33. 'Entertainment and Media Outlook for the
Netherlands 2012-2016'

34. 'Entertainment and Media Outlook for the
Netherlands 2012-2016‘ by PWC

35. Media platforms in the Travel Industry
• Biggest airline
• 700 airplanes
• Is communica-
ting via
different media
platforms with
its customers

36. Multi media campain of DMC - Tourism Queensland

37. Multi media campain of DMC - Tourism Queensland
6 monts long
35.000 candidates
Salary of € 10.000 per month
Objective: create worldwide
awareness for Great Barrier Reef
Job description:
Creating video’s & photos
and sharing this via blog,
twitter, Facebook and
speaking to journalists!

38. Multi media campain of DMC - Tourism Queensland

54. The future is
something
we do
The future is not
something that just
happens to us.
Thanks for your attention!