Keynote speech to PRSSA Regional at University of Nebraska at Omaha on April 10, 2011. Presenter: Tim McMahoin

2. Keynote Tim McMahon PhD tim@mm-mkt.com http://mm-mkt.com http://wearepr.org tmacphd

3. PR Leadership Branding Crisis Communication Career Social Media

4. Leader and Leadership “ … an influence relationship among leaders and followers who intend real changes that reflect their mutual purposes.” Leadership for the 21st Century, Joseph Rost

5. Leadership relies on followers Video Clip Narrated

6. Leadership Lessons … Preparing to Lead is about me Creating Leadership is about we How do we recognize when leadership is happening?

8. Obtaining commitment

9. Facing adaptive challengeThe Deep Blue Sea, Wilfred Drath

11. Expand individual and organizational knowledge

12. Create safety for members taking bold, legitimate actionSocial Construction of Charismatic Leadership, Tim McMahon

13. PR Relationship Social Media Making Sense of Our World

14. Web 3.0 is about Search Saliency Two-Way Symmetric Communication

15. New World New Rules

16. Brand is shaped by … UGC (User Generated Content)

17. Your presence matters It is the stuff of your personal brand Your values, beliefs, opinions, behavior, image, words, and deeds So, your web presence matters! Here’s mine:

18. My LinkedIn Presence

19. My Twitter Presence

20. My FB Presence

21. A Powerful Presence Number of followers?

22. New York Times Magazine, 04/03/11

23. The Currency: Attention

26. Currency Trail Presence Attention Vote-getter Cash Generator

27. PR Branding Sturdy when aligned Powerful when salient Subject to rules

28. LeBron

29. “Chalk Clap” Chalk Clap Video

30. LeBron $135 million

31. Brand is … Values Message Personality Icons United We Brand, Mike Moser

32. THE DECISION

34. Brand: LeBron

35. Brand: LeBron NIKE VIDEO

36. Brand: LeBron CLEVELAND MASH-UP VIDEO

37. Brand LeBron JORDAN MASH-UP VIDEO

38. Brand LeBron Recent polls rank him as one of the most disliked athletes in America!

39. Metrics Reputation = Sum of Images = (performance and behavior) + communication Reputation Management, Doorley & Garcia

40. Brand Measure Strong Brand occurs when … Values Message Personality Icons Internal Constituents External Constituents United We Brand, Mike Moser

41. How do you manage?Example: Crisis Communication A crisis is an opportunity In Chinese, the two characters symbolizing crisis represent: danger / fear opportunity / desire

42. 38 DOMINO’S CONOVER NC VIDEO

43. Cardinal RuleDeal with reality; keep desired outcome in sight R ≈ ix a

44. Cardinal RuleDeal with reality; keep desired outcome in sight Tell it all Tell it fast Tell ‘em what you are doing about it Tell ‘em when it’s over Get back to work

45. ` DOM PRESIDENT REPLY VIDEO

46. YOU Prepare to be a leader; aim for leadership Relationship endures; it’s built on trust The way is tried and true, but the tools are ever-changing so stay current Be YOU. People will love the real you and you will love living that life

47. Thank You Tim McMahon PhD tim@mm-mkt.com http://mm-mkt.com http://wearepr.org tmacphd