ALO: Social media

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Marc van Bree

Business Technology

Social media
Cross-functionality of social media tools

Platforms: Facebook, Twitter and YouTube

Integrate marketing
channels in custom
tabs: brochure, email
Platform
and YouTube Facebook

What patrons want
in social media:
behind the scenes
and personality

Messaging for
Messaging for
engagement;
engagement
solicit responses

Social media as
customer service:
respond personally
… and follow up
and rapidly …
and follow through

Platform
YouTube

YouTube on
ALO website

YouTube in
email campaign

Integrate
Consistent
marketing
branding
channels

Platform
Twitter

Consistent branding

Messaging for
engagement

Social media as
customer service:
respond personally
and rapidly

Questions?
Connect with me

twitter.com/mcmvanbree

facebook.com/dutchperspective

marc@mcmvanbree.com

mcmvanbree.com

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ALO: Social media

1. Social media Cross-functionality of social media tools Platforms: Facebook, Twitter and YouTube

2. Integrate marketing channels in custom tabs: brochure, email Platform and YouTube Facebook What patrons want in social media: behind the scenes and personality

3. Messaging for Messaging for engagement; engagement solicit responses

4. Social media as customer service: respond personally … and follow up and rapidly … and follow through

5. Platform YouTube YouTube on ALO website YouTube in email campaign Integrate Consistent marketing branding channels

6. Platform Twitter Consistent branding Messaging for engagement Social media as customer service: respond personally and rapidly

7. Questions? Connect with me twitter.com/mcmvanbree facebook.com/dutchperspective marc@mcmvanbree.com mcmvanbree.com

ALO: Social media

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