Jordan Belfort, known for his role in a financial scandal, now gives motivational speeches. The summary provides key points from Belfort's seminar: 1) Belfort advises to try new ideas quickly and fail fast to find what works. 2) He stresses the importance of having a clear vision and high standards. 3) Belfort also discusses the importance of marketing to generate leads for sales, entrepreneurship, and raising money.

2. Most people have seen the film by now
and know exactly what this man,
Jordan Belfort, has done in the past.
As a way of repaying the people he has
stolen from in the past – Belfort now
travels around the world and delivers
motivational speeches and gives
advice on how to sell effectively to
people (ethically too!)
I attended his seminar in London at the
Excel Centre and here is what I took
away from it…

3. FAIL QUICKLY
Try different things out and see if they work. If they
are not going to work then find out quickly, move on
and then go again

4. What’s Your Worth?
Work out a figure of what you think you’re going to be worth until you die.
What is the figure? £200,000? £2 million? £20 million? Would an investor
pay you £100,000 for a 10% stake in you? Would they get a return?

5. Get Honest With Yourself
The first step on the road to improvement is to get honest with yourself.
See and evaluate how life is right now.

6. There Are Two Types of People
The REASON people will give you all the excuses as to why
they can’t do or achieve something.
That they are unlucky, they never had the opportunities,
they blame their parents, upbringing – you name it.
They give you the story of why they can’t do something.
The RESULTS people are action
people, they have a “I can” internal
dialogue and see the opportunities
and possibilities in everything

7. What’s Your Business System?
Marketing provides leads for the sales team to close. But what is your business
system to make this happen and do you have a system in place to monetise your
activity and to make a profit?

8. “THERE’S AN INNER WORLD
AND AN OUTER WORLD OF
WEALTH & SUCCESS…”

9. The Inner World
a. Emotional State Management
b. Empowering Beliefs
c. High Standards
d. Vision Focus

10. The Outer World
a. Entrepreneurship
b. Sales & Influencing/Persuasion
c. Online & Offline marketing
d. MSI (Multiple streams of income)

11. Two Bonus Others
Expertise At Raising
Money
Desire To Learn & Be
Mentored

12. Your state is how you are feeling right now. You need to get into the right
positive state before you do anything. Try and anchor positive feelings.

13. When anchoring most
people think of a time
that they were
invincible and create a
movement associated
to that feeling. Try also
to use the sense of
smell too when
anchoring, you’ll find
this really intensifies
the anchor and feeling.

14. POSITIVE STATES
These include:
• Certainty
• Clarity
• Courage
• Confidence
• Compassion
• Love
• Patience
• Happiness

15. TOXIC STATES
These include:
• Uncertainty
• Overwhelm
• Fear
• Self-doubt
• Cruelty
• Hate
• Impatience
• Misery

16. LIMITING
BELIEFS

17. LIMITING BELIEFS
ARE THE “SILENT KILLERS” OF SUCCESS

18. They hold you back and stop you from being what you want to be
What are your limiting beliefs?
You need to question the crap out of them to make you doubt them

19. A limiting belief is the story that you tell yourself of
why you can’t achieve or have a certain thing

20. VISION FOCUS

21. You
need to create
a compelling vision for the
future. A vision is different than goals
and objectives and sits above both of these

22. How and where do you see yourself in 5 years-time and why?

23. The ‘why’ is very important as you MUST have a compelling vision that
moves you and motivates you to jump out of bed every day to achieve
and strive towards it.

24. What can your vision include?
Job
Kids
ANYTHING TO GET YOU GOING AND TO GIVE YOU A PURPOSE

25. You need to train yourself and force yourself to focus on your vision
everyday

26. WHAT YOU FOCUS ON
BECOMES YOUR WORLD
IF YOU FOCUS ON SHIT; YOU’LL
BECOME A SHIT MAGNET!

27. Focus on the end vision but have peripheral vision to
opportunities. Don’t be blinkered

28. HIGH STANDARDS

29. DO YOU HAVE HIGH STANDARDS ALL OF THE TIME?
YOU SHOULD IN THE AREAS THAT ARE IMPORTANT TO YOU

30. THINK ABOUT THE STANDARDS YOU HAVE FOR…
YOUR BODY...
YOUR MONEY…
…YOUR RELATIONSHIPS

31. Do you have high standards in one area but not in
another?
i.e. the rich man who weighs 25 stone

32. ENTREPRENEURSHIP

33. FAIL ELEGANTLY
Test out ideas/new divisions of your business/work without destroying
your company. If it fails then make sure it fails quickly

34. TURN SMALL BUSINESS AND TURN IT
INTO A PROFIT GENERATOR
“SUCCEED WILDLY”

35. AND GROW IT
LEVERAGE YOUR BUSINESS AND SALES,

36. IF YOU OWN A BUSINESS THINK ABOUT:
IT
OPM (other
people’s money!)

37. THE ART OF BRAINSTORMING
This is really important to generate new ideas. Have sessions with your teams to
come up with new ideas

38. MARKETING

39. SHOULD BE BOTH…

40. THE ROLE OF MARKETING IS TO GENERATE
LEADS FOR THE SALES TEAM TO CLOSE

41. METHODS INCLUDE
direct mail, telemarketing, door-to-door, tv/radio, promotional,
newspaper/magazine adverts, direct response/offer based, outdoor advertising like
billboards, bus stops, word of mouth campaigns, network marketing, referral based
marketing, community outreach programmes, educational marketing, joint
ventures, testimonials – written, audio, video, PR, pay per click, SEO, email
marketing, affiliate marketing, social media, banner adverts

42. CAN YOU COLLECT EMAIL ADDRESSES THROUGH A SQUEEZE PAGE AND
PUT THEM INTO A MARKETING AND SALES FUNNEL?

43. RAISING MONEY

44. THE PURPOSE OF SEEKING VENTURE CAPITAL IS TO FUND YOUR
PROJECTS AND TO GIVE YOUR VC A RETURN FOR THEIR MONEY

45. TWO FUNDAMENTALS TO RAISING THE CASH
You have to ask for it! Obvious
but many people just don’t
have the balls to ask
You have to structure the deal
in the right way or it can cost
you tons of money

46. FOR EXAMPLE
• Someone pays you £1million for 85% of your company
• Over time if you hit certain financial goals or growth
targets then the 85% becomes 80%
• and then down to 70%
• so you effectively earn back your company over time
DEAL STRUCTURE
ALWAYS MAKE SURE THE DEAL
INCLUDES EARN BACK OPTIONS

47. SALES

48. TONALITY & BODY LANGUAGE ARE
VITALLY IMPORTANT
THEY MAKE UP 90% OF ALL COMMUNICATION

49. YOU NEED TO
SOUND AND
ACT LIKE AN
EXPERT IN
YOUR FIELD

50. To create different tonalities you need to move your body in different ways. i.e when
you are being certain do you clench your fist, when you are talking quieter do you
lean forward like you are telling a secret. Find out what your moves are

51. On the phone or meeting someone in person you need to
demonstrate 3 THINGS within the first 4 SECONDS of
meeting them:

52. You’re sharp as a tack
Enthusiastic
(not overly and cheesy but confident and assured)
You’re an expert in your field – an authority
figure

53. CONTRARY TO WHAT YOU WERE TOLD AS A CHILD, PEOPLE DO JUDGE A BOOK BY ITS
COVER SO PAY CLOSE ATTENTION TO THE WAY YOU PRESENT YOURSELF PHYSICALLY,
YOUR BODY LANGUAGE AND HOW YOU SOUND.

54. Jordan’s Straight Line System is about getting from the OPEN
to the CLOSE and the steps you need to take “along the line”
in order to make this happen. If the prospect goes “off the
line” your job is to get them back on it

55. THE STEPS YOU TAKE ALONG THE LINE INCLUDE
• YOUR OPENING TONALITY AND BODY
LANGUAGE
• BUILDING RAPPORT
• GATHERING INTELLIGENCE
• THE PRESENTATION
• THE CLOSE

56. Building rapport is not about using cheesy lines or making
small talk about your shared hobbies or comments about
the family photo on their desk. Stay on topic and
professional and build rapport by showing that you care and
that you know your stuff

57. GATHER INTELLIGENCE
You need to gather:
• Their needs
• Their beliefs
• The pain they are
currently facing

58. THE PRESENTATION
After gathering their needs you need to present your solution to meet
them. Start by saying “John, based on what you’ve told me our XYZ
product is the perfect fit for you”

59. IN ORDER TO CLOSE 3 THINGS NEED TO
HAPPEN
LOVE YOUR PRODUCT
LOVE YOUR COMPANY/BRAND
THEY NEED TO TRUST YOU

60. THE PROSPECT HAS GOT TO SCORE YOU 10/10 FOR EACH OR YOU
WILL NOT CLOSE. IF THERE ARE DOUBTS YOU NEED TO GO BACK
AND RESELL
Remember that as you travel along the line you
are building up more and more trust as you go

61. You need a water tight emotional business case of why they
should buy and also a water tight logical case. People buy on
emotion and they back up their decision with logical reasons

62. At the close, your prospects are running
two movies through their mind…
…the best outcome
that will happen if
they buy…
…and the worst
outcome…
…it’s your job to ensure that the picture they run is the loaded with all
of the best outcomes they’ll experience by doing business with you

63. So there’s my 53 takeaways from the Wolf of Wall Street’s
seminar. Take from it what you will.