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Mark Cuban Chairman/President broadcast.com

broadcast.com The Leading Internet Portal and Destination for Video and Audio Broadcasts for Consumers and Businesses

Investment Highlights ,[object Object],[object Object],[object Object],[object Object],[object Object]

Two Large Markets $105 Billion Home Video $16 Network Television $37 Radio $13 DBS $4 Cable Television $35 Consumer Media Source: Veronis, Suhler & Associates and ITCA $30 Billion Video / Teleconference $6.4 Training $15.5 Trade Shows $7.7 Business Services

The Next Mass Medium Source: IDC WWW Users (Millions) 36% CAGR

Yesterday’s Text-Based Solution Internet-Attached Device Millions of Text-Based Web Sites

Yesterday’s Text-Based Solution Portals Yahoo! AOL Internet-Attached Device Millions of Text-Based Web Sites

Today’s Multimedia Solution Internet-Attached Device Live Broadcasts and Archived Video / Audio Programming

Today’s Multimedia Solution Internet-Attached Device Live Broadcasts and Archived Video / Audio Programming Portal/Destination

The broadcast.com Advantage First Mover Content Aggregation Network Infrastructure Distribution Partnerships

Leading Content Aggregator ,[object Object],[object Object],[object Object],[object Object],AudioBooks Business CD Jukebox Education Entertainment Live Radio Live TV Music News Public Affairs Special Interest Spiritual Sports Technology Shopping Video Auction CHANNELS

Leading Content Aggregator ,[object Object],[object Object],[object Object],[object Object],Daily Live Broadcasts and 65,000 Hours of On-Demand Audio and Video Programming AudioBooks Business CD Jukebox Education Entertainment Live Radio Live TV Music News Public Affairs Special Interest Spiritual Sports Technology Shopping Video Auction CHANNELS

Leading Content Aggregator ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Daily Live Broadcasts and 65,000 Hours of On-Demand Audio and Video Programming ,[object Object],[object Object],[object Object],AudioBooks Business CD Jukebox Education Entertainment Live Radio Live TV Music News Public Affairs Special Interest Spiritual Sports Technology Shopping Video Auction CHANNELS

Unparalleled Content Partnerships A.H. Belo Corporation BBC World Service Capitol Records Capstar / SFX Communications Clear Channel Communications Granite Broadcasting Host Communications Learfield Communications Major League Baseball National Hockey League Trimark Pictures Turner Broadcasting: CNN/TCM/WCW 150 Division IA Schools Partner Benefits ,[object Object],[object Object],[object Object]

Unparalleled Content Partnerships Partner Benefits ,[object Object],[object Object],[object Object],A.H. Belo Corporation BBC World Service Capitol Records Capstar / SFX Communications Clear Channel Communications Granite Broadcasting Host Communications Learfield Communications Major League Baseball National Hockey League Trimark Pictures 150 Division IA Schools Turner Broadcasting: CNN/TCM/WCW Exclusive

Leading Network Infrastructure Private Frame Relay Network Content In broadcast.com Satellite Feed Video Feed Audio Feed Analog Digital

Leading Network Infrastructure Private Frame Relay Network Content In broadcast.com ,[object Object],[object Object],[object Object],[object Object],Satellite Feed Video Feed Audio Feed Analog Digital

Leading Network Infrastructure Sprint MCI GTE UUNet UNICAST AT&T MULTICAST Content Out Satellite Feed Video Feed Audio Feed Analog Digital Private Frame Relay Network Content In broadcast.com ,[object Object],[object Object],[object Object],[object Object],Multiple 45 Mbps and 155 Mbps Connections (Multi-Homed)

Leading Distribution Partnerships Exclusive Menu Placement MSN Web Events Content Partner Access to Nasdaq 100 broadcast.com japan Co-Branded Links

The broadcast.com Advantage * Media Metrix, January 1999 ,[object Object],[object Object],[object Object],High Traffic / Large Audience Technology Independence Barrier to Entry Content Aggregation Network Infrastructure Distribution Partnerships

Leverageable Business Model Business Services Advertising

Turnkey Business Services Customized to Specific Needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cost-Effective Internet / Intranet Broadcasts End-to-End: Capture, Feed, Distribute Restricted or Open Access Interactive Solutions broadcast.com

broadcast.com Can Reach More In-Office Users than Traditional Media PCs in Offices ,[object Object],[object Object],[object Object],Audio and Video Usage ,[object Object],[object Object],Source: Delahaye Group Workstation Media Usage Survey, Oct. 98

High Profile Broadcasts Sports ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entertainment / Music News Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],broadcast.com

600+ Business Services Customers Events Broadcast from 9 Countries broadcast.com

Business Services Leadership More High-Profile Events Than Rest of Internet Combined Experience 2,600+ Business Services Live Events First Mover Dominant Market Share Largest Dedicated Sales Force 85 and growing Execution of Plan Position Growth Engine broadcast.com

Interactive Multimedia Advertising Sponsorships Audio & Video Gateway Ads Guaranteed Click-Thru’s broadcast.com

Interactive Multimedia Advertising - Next Wave ,[object Object],[object Object],[object Object],[object Object],[object Object],Player as Browser broadcast.com

Traditional Media Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],broadcast.com

Revenue Opportunities broadcast.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customer Growth ,[object Object],[object Object],[object Object],[object Object],[object Object]

114 New Q4 Business Services Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

59 New Q4 Advertising Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recent Developments ,[object Object],[object Object],[object Object],[object Object],[object Object]

Business Services Events 1998 1997 Metrics

Traffic Average Daily Unique Users (in Thousands) 1997 1998 2 Million Users - February 3 54% increase Q4/Q3 Metrics

Revenue Mix Business Services 62% Advertising 38% 1998

Quarterly Revenue Growth $ Millions 1997 1998

Operating Model % Revenues 1998 Target Production Costs Operations and Development Sales and Marketing General and Administrative Depreciation and Amortization Operating Income (Loss) 20 67 53 20 15 (75 % ) 10-12 22-24 27-29 8-9 9-10 18-22 %

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