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Characterization of users of Online Social Networks ,[object Object],Debesh Majumdar,[object Object],2nd Year Student,[object Object],VGSOM, IIT Kharagpur,[object Object],April 29, 2011,[object Object]
Project Approach,[object Object],[object Object]
Secondary sources of data
Primary data source
Observations
References,[object Object]
Characteristics of OSNs,[object Object],[object Object]
Built and directed by users themselves
Users populate the network with content and conversations
Direction of content is determined by anyone who takes part in the discussion
Unpredictability of direction makes it dynamic and exciting
Interactive
Presence of network based gaming applications alongside forums and chatrooms
These applications allow users to connect with other users and have fun
Community-driven
Users having common beliefs or interests create communities
New connections between users are formed based on these commonalities,[object Object]
Number of connections of users determine the user's distance from the centre of the network
Content published by a user proliferates exponentially as the number of contacts increases
Emotion over content
OSNs provide an easy way to reach out to a large number of friends
Certain sense of emotional security as friends are within easy reach
 Ability to communicate inner feelings with friends provides a great deal of support,[object Object]
Degree-zero nodes who have joined the service but have never made a connection with another user
Do not actively participate in the network
Giant components
Represent the large group of people who are connected to one another through paths in the network
Typically connected directly or indirectly to a large fraction of the entire network
Contains most of the highly active and gregarious individuals
Middle region
Consists of various isolated communities
 Small groups who interact with one another but not with the network at large
Represents a significant fraction of the entire population,[object Object]
Almost all isolated communities are stars
A star is a single charismatic individual linked to a varying number of other users who have very few other connections  
Evolution of stars characterized by two processes
Isolated communities grow one user at a time 
Either merge into the giant component or cease to exist when the star loses focus
Merging stars represent the outer layer of a giant component
A group of tightly-connected active members form the core of a giant component
The average distance between users in a giant component falls over time ,[object Object]
Users can be classified into three groups according to their posting behaviour - steadily posting, occasionally posting and inactively posting 
20% users contribute to 80% of the total content in the network
User contribution for original content characterized by stretched exponential model with different parameters. For example, for high-quality content the distribution has a low stretch factor indicating that it is generated by a small core group ,[object Object]
Extrovert individuals have a significantly higher number of connections than introvert individuals
Extrovert individuals demonstrate a lower use of personal information
Highly neurotic individuals prefer to post more photos
People with low and high levels of agreeableness are inclined to upload more pictures than people with a moderate level of agreeableness
Individuals having high degree of openness to experience use more features from the personal information section

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Characterization of facebook users