Are you feeling the heat with a decrease in program attendance? At a time when members may be reconsidering every expense, you simply cannot afford to leave your organization's education out in the cold. Your products and messages must be more relevant than ever before to entice members to not only register, but also appreciate the value of membership. Leave with actionable solutions to help you immediately address this urgent dilemma. Debra Bachman-Zabloudil, CAE, FACHE, president, The Learning Studio Suzi Wirtz, CAE, director of marketing, The Learning Studio