Making Media 2019 Making It Work
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Slides to support the course (and book) Making Media (Amsterdam University Press, 2019).
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Making Media 2019 Making It Work
- 1. Making Media: Production, Practices and Professions • digital games • social media • new media work #makingmedia
- 2. exam • 50 questions • multiple choice • check sample questions • revisit lecture notes • revisit meet & greet notes • read assigned chapters • focus on key concepts
- 5. empowering & exploitative pleasurable & precarious freedom & dependence creative & industrial art & market on & off diverse & homogenous impact & disconnect
- 10. art & market
- 11. on & off
- 14. why? • cultural studies & sociology • political economy • business & management • media policy • economic & cultural geography
- 15. Making Media: Production, Practices and Professions #makingmedia
Editor's Notes
- 13 Making it work in media – analysing the complexity of managing competing demands in media work, including precarity versus freedom, and creativity versus commerce. Readings: Chapters 16-19, and 35 from the Making Media textbook. Lecture date: March 18. Digital multiple-choice exam (50 questions), Thursday March 21: 19-21:00pm, room IWO 4.04A Rood.
- sign value vs exchange value convergence culture transmedia cross-subsidy precarity hourglass structure disappearing product platformization afffective labor crunchtime liquid media production product cycle editorial model flow model snowfalling project ecology permanently beta traditional business model flexible business model portfolio workstyles
- Key insights: the ambivalence of media work empowering & exploitative (vb gigonomics) pleasurable & precarious (fun) freedom & dependence (nobody knows) creative & industrial production (autonomy) gut feeling/creativity/originality & big data analytics/market logic intense/full-on work & project-based/temporary work/hiatus (on/off) engaged/committed work & lack of diversity, culturally homogenous (ideals) work that reaches many & total disconnect from society/the public (so what?)
- empowering & exploitative (vb gigonomics) the gig economy turns workers with legislated employment rights into independent contractors who individually must fend for themselves. professional, bureaucratic, entrepreneurial, unwillingly entrepreneurial, and non-employed
- pleasurable & precarious (fun)
- freedom & dependence (nobody knows)
- creative & industrial production (autonomy)
- gut feeling/creativity/originality & big data analytics/market logic
- intense/full-on work & project-based/temporary work/hiatus (on/off)
- engaged/committed work & lack of diversity, culturally homogenous (ideals)
- work that reaches many & total disconnect from society/the public (so what?)
- CS: people want to do meaningful work/affective labpr PE: follow the money; ownership/concentration, shift to distribution BM: cutting costs, efficiency MP: creative industries, subsidies, copyrights EG: clustering, project ecologies